The World’s #1 Custom Club Fitter Becomes an Exclusive Fitting and Retail Partner for McLaren Golf
Willowbrook, IL – Club Champion, the world’s #1 custom golf club fitting company, announced it has been selected as one of a limited number of authorized fitting partners and retailers worldwide to carry and custom-fit the debut line of clubs from McLaren Golf, the new golf equipment brand born from one of motorsport’s most iconic names. Club Champion will offer McLaren Golf clubs exclusively through its custom fitting process at 160+ studio locations across the United States, Canada, United Kingdom, and Australia, ensuring every McLaren Golf club purchased through Club Champion is precisely fit to the individual golfer’s swing.
The partnership makes Club Champion one of the few places in the world where golfers can access McLaren Golf equipment – and the only fitting environment where they can do so backed by Club Champion’s proprietary fitting process, industry-leading launch monitor technology, and the most comprehensive component library in golf with over 65,000 shaft, head, and grip combinations.
“McLaren built its name on the pursuit of perfection and so did we,” said Nick Sherburne, Club Champion Founder. “This partnership exists because both brands share an uncompromising commitment to precision – and to giving high-performance enthusiasts equipment that actually matches their capabilities.”
McLaren Golf: A New Standard for Performance Equipment
McLaren Golf enters the equipment market carrying one of the most recognizable brands in the world of performance engineering. Known for Formula 1 championships, hypercar design, and an obsessive pursuit of aerodynamic efficiency and material science, McLaren brings a fundamentally different approach to club design – one rooted in aerospace-grade materials, precision manufacturing tolerances, and data-driven performance optimization that mirrors the technology used in its racing and road car divisions.
The debut club line reflects that philosophy at every level: advanced carbon fiber and titanium construction, proprietary face technology designed to maximize ball speed across the hitting area, and a design language that is unmistakably McLaren – clean, purposeful, and built for those who refuse to compromise.
“We didn’t enter golf to make beautiful clubs,” said Tim Rittenhouse, McLaren Golf Chief Commercial Officer. “We entered to make the best-performing clubs in the world. The McLaren name has never stood for anything less than that standard – and McLaren Golf will be no different.”
Why Club Champion – And Why A Fitting Is Required
McLaren’s decision to partner with Club Champion for fitting and retail distribution reflects a shared philosophy: that a high-performance club in the wrong configuration for a golfer’s swing is a high-performance club that underperforms. Equipment at this level demands fitting. Off-the-rack delivery would be inconsistent with what the McLaren name represents.
Club Champion was selected for its unmatched fitting infrastructure – 160+ studio locations, proprietary fitting methodology and technology, and a brand reputation built on delivering measurable performance improvements for golfers of every level. Every McLaren Golf club sold through Club Champion will be custom-configured – shaft, head, loft, lie, length, and grip – to the specific golfer based on real swing data collected during a Club Champion fitting session.
‘The right club in the wrong configuration is still the wrong club.’ That principle is why Club Champion was built – and it’s why McLaren Golf chose Club Champion as one of their exclusive global fitting partners.
Availability and How to Access McLaren Golf Through Club Champion
McLaren Golf clubs will be available through Club Champion’s custom fitting process beginning in mid-May. Golfers interested in McLaren Golf equipment must begin with a Club Champion fitting session, during which their swing data will be used to configure the precise McLaren Golf specifications that will maximize performance for their individual game.
Given the limited global distribution of McLaren Golf equipment, demand is expected to significantly exceed initial availability. Club Champion encourages interested golfers to book a fitting session as early as possible by visiting clubchampion.com.
About Club Champion
Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 150 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 65 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit clubchampion.com.
About McLaren Golf
McLaren Golf is the golf equipment division of the McLaren Group, the British performance engineering and motorsport brand behind McLaren Formula 1, McLaren Automotive, and McLaren Applied. McLaren Golf brings the group’s expertise in advanced materials, aerodynamic design, and precision manufacturing to the golf equipment market, producing clubs built to the exacting tolerances that define everything the McLaren name represents. For more information, visit mclarengolf.com.
Media Contacts
Club Champion
Katie Johnson | (815) 690-8901
katie.johnson@clubchampion.com