The zero-torque putting technology golfers trust, now available in the heel-shafted shapes they’ve been asking for 

TINLEY PARK, Ill., April 28, 2026 — Bettinardi Golf today announced the Limited Line Extension AntidoteHexperimental #7 and Hexperimental #9, the first heel-shafted putters ever built around the brand’s SimplyBalanced Zero-Torque Technology.

The Hexperimental #7 features a compact mallet profile with a ball-sized rectangular cutout that shifts massto the perimeter for added stability and alignment, while the Hexperimental #9 is a high-toe, traditional wide-body blade design. Both models share a modified plumber’s neck with minimal onset, delivering the look and feel of a traditional heel-shafted putter, now with zero torque.

 Since its introduction, Simply Balanced Technology has been limited to center-shafted designs. The Hexperimental #7 and #9 change that by aligning the shaft axis directly in line with the putter’s center of gravity, minimizing torque while achieving less onset. The result is a face that stays square through the stroke while preserving the classic heel-shafted putter profile.

Both models are precision-milled in-house from 303 Stainless Steel and feature Bettinardi’s re-engineered F.I.T.Face (Feel Impact Technology) milling, removing 30% of the face material to produce a soft, responsive feel at impact. Each putter comes paired with a matte black shaft and a Bettinardi Black Hex PU grip in jumbo or standard size. Both models are crafted with a Black Armor TPT finish on the topline and flange, with DistressedBlue accents on the face and sole.

“Simply Balanced over the last 18 months has been our most talked-about putter tech, but it’s only ever been available in center-shaft,” said Sam Bettinardi, President of Bettinardi Golf. “The Hexperimental #7 and #9opens that up to more players, with the same zero-torque advantage, on a design they are most familiar with, looking down at.”

The Hexperimental #7 and Hexperimental #9 will be available for pre-sale beginning April 28, 2026, at Bettinardi.com, Studio B Oak Brook, and select Authorized Retailers, with an MSRP of $550 each. The Hexperimental #9 is also available in a left-handed version.

About Bettinardi Golf

Founded in 1998, Bettinardi Golf is a family-owned manufacturer of precision golf equipment headquartered inTinley Park, Illinois. Built on a commitment to craftsmanship and American manufacturing, Bettinardi designs, mills, and assembles every putter domestically, a standard that extends to its headcovers and metal accessories as well.

The company’s forged irons and wedges are designed and assembled in the United States. With a family legacy rooted in feel, precision, and performance, Bettinardi Golf has earned more than 100 professional victories worldwide.

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PowaKaddy, the global leader in electric golf trolley innovation, has unveiled its 2025 cart bag collection, featuring four brand-new models and the latest evolution of its Mag-Lok technology.

The 2025 range introduces three entirely new bags; the FLEX, EDGE, and LITE – alongside a fully redesigned Dri Tech. The range offers golfers a choice of 16 style and colour combinations, resulting in a bold and contemporary lineup that delivers modern styling, purposeful performance, and seamless compatibility with PowaKaddy’s electric trolleys.

Continuing in name from the previous range is the hugely popular Dri Tech – which has been redesigned for 2025 and boasts a clean silhouette, modern styling, and class-leading waterproof protection.

With ultra-waterproof fabric, heat-welded seams and zips, a total of nine pockets and a hydrostatic rating of over 10,000mm, the Dri Tech keeps equipment dry in any conditions.

A 14-way divider, a lightweight build, and a selection of striking new colourways complete the offering.

New for 2025, the FLEX cart bag blends premium materials with a performance-first layout. Lightweight yet robust, FLEX is packed with practical features including 11 easy-access pockets and a reengineered divider system, delivering a tour-inspired feel in a modern silhouette.

Also new for this season, the EDGE is a feature-rich powerhouse with bold styling and practical storage solutions.

With a 14-way divider, 10 pockets, dedicated compartments for apparel, accessories and hydration, and a durable construction, EDGE is ideal for golfers who demand functionality and performance from their gear.

Weighing just 2.3kg, the LITE is the lightest bag in the 2025 collection, and is designed for golfers who prefer a simpler setup without compromising on essential features. A new name for 2025, the LITE includes a 14-way divider, and seven cleverly arranged pockets for a sleek, functional finish.

All four models come equipped with PowaKaddy’s innovative Mag-Lok system, which uses a high-strength magnet to effortlessly lock the bag onto any compatible PowaKaddy electric trolley – eliminating the need for a lower bag strap and making setup quicker and easier than ever.

Mag-Lok is supplied as standard with every 2025 bag, with simple instructions for attachment. For golfers using older trolley models, the collection also retains PowaKaddy’s trusted Key-Lock anti-twist base.

WHAT POWAKADDY SAY

PowaKaddy CEO, David Catford, commented: “The 2025 cart bag range marks a further leap forward for PowaKaddy bags. Every model is brand-new – with three new names and reimagined designs across the board – and each one is built to integrate perfectly with our electric and manual trolleys. Combined with our unique Mag-Lok^® technology, this is the most innovative and complete cart bag collection we’ve ever delivered.”

Bag Models, Colourways & RRP:

• Dri Tech – £269.99 / €309.99
  Colourways: White/Black, Black/Pink/Light Pink, Stealth Black, and others
• EDGE – £219.99 / €249.99
  Colourways include Black/Yellow, Black/Red, Black/Blue, Black/White
• FLEX – £179.99 / €199.99
  Colourways include Black/Yellow, Black/Gun Metal, Black/Teal
• LITE – £149.99 / €169.99
  Colourways: Black/Grey, Navy/Blue, Black/Yellow

Visit www.powakaddy.com to view and learn more about the entire PowaKaddy range of high-performance trolleys, bags, batteries and accessories.

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Golfers Interested in New Golf Pride Grips Enjoy Free Install Services At Select Retail Partners Across the United States Now Through March 28

PINEHURST, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.

Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.

To build upon the popularity of ALIGN MAX, Golf Pride identified consumer trends in the golf grip category, indicating golfer interest in grips of a larger size and firmer feel. With those trends in mind, coupled with TOUR feedback, the new line extension offering jumbo sizing and the ZGRIP model gives golfers a wider variety of options for ALIGN MAX’s best-in-class reminder ridge.

“The first step in our innovation process at Golf Pride is asking one simple question: what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Center begin a rigorous research, design, and testing process to execute that vision,” said James Ledford, President of Golf Pride. “With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.”

Benefits of ALIGN MAX and raised ridge technology include:

• Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
• Clubface Awareness: Enhances face angle awareness at setup and throughout the swing, promoting a square clubface.
• Player Confidence: Consistent hand placement facilitates a more repeatable swing, which helps build greater confidence.

For those interested in experiencing ALIGN MAX, there’s no better time to regrip than now. From March 15–28, Golf Pride customers receive a free regripping with the purchase of eight or more Golf Pride grips of their choice at select retail partner locations, including Golf Galaxy, PGA TOUR Superstore, Worldwide Golf Shops, DICK’S House of Sport and Carl’s Golfland.

ALIGN MAX now offers ZGRIP, MCC, and MCC Plus4 grip models in standard and midsize. The new jumbo option is available for the MCC Plus4 model. These grips are available at all major retailers and online stores for $15.99 each.

For more information on ALIGN MAX, ALIGN Technology and the entire 2026 Golf Pride product lineup, visit https://www.golfpride.com and follow the brand on Instagram, Facebook, X and YouTube.

ABOUT GOLF PRIDE

Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, North Carolina, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.

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Each head features a wrap-around composite crown that saves critical grams high in the structure, lowering the centre of gravity for higher launch and reduced spin.

A multi-thickness MAS1C steel face ensures peak COR performance, while the all-new Speed Bevel sole refines turf interaction, producing cleaner strikes and more consistent ball speed from a variety of lies.

FAIRWAY WOOD LOFTS

Available in lofts from 15° to 24°, the JPX ONE Fairways deliver the ultimate blend of ball speed, forgiveness, and playable trajectory for golfers seeking effortless distance with the signature Mizuno feel.

Completing the family, the JPX ONE Hybrids take the same design philosophy and apply it to a more compact, iron-replacement shape.

Their Waffle Crown structure enhances face stability, enabling Mizuno’s engineers to reposition discretionary mass lower and deeper for optimal launch and spin control.

A uniform-thickness 1.8mm MAS1C face combines with the improved CORTECH Chamber and Speed Bevel sole design to produce exceptional speed through impact, even on strikes low on the face or from challenging turf conditions.

JPX ONE HYBRIDS LOFTS

Available in 19°, 22°, 25°, and 28° lofts, the JPX ONE Hybrids offer a seamless transition from long iron to fairway wood, maintaining the visual confidence and feel Mizuno players expect.

From the Vanguard carbon-headed driver in 1982 to the MP-600 with movable weight technology in 2008, Mizuno has continually pushed the boundaries of metalwood design, turning four decades of innovation into one defining moment.

The JPX ONE range marks the next defining chapter, a family that unites materials science, speed engineering, and player-informed shaping in one cohesive system.

COSTS:

JPX One Driver range RRP £529

JPX One Fairway Wood’s RRP £315

JPX One Hybrid’s RRP £280

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Fujikura has lifted the lid on the next evolution of its hugely successful VENTUS range with the introduction of the new VENTUS TR Blue, featuring upgraded VeloCore+ Technology designed to deliver even greater stability, feel and consistency.

Building on one of the most trusted profiles in modern shaft design, the new VENTUS TR Blue is aimed at golfers seeking powerful, controlled performance without sacrificing the familiar mid-launch, low-spin characteristics that made the original TR Blue such a standout.

Engineered for Stability and Speed

Developed using Fujikura’s proprietary enso® 3D motion capture technology, the new shaft has been refined through extensive testing to enhance energy transfer, tighten dispersion and improve overall feel throughout the swing.

The result is a profile that maintains the DNA of the original VENTUS TR Blue while offering increased stability and smoother feedback at impact. According to Fujikura, more than 80 per cent of players tested recorded gains in clubhead speed, alongside better centred contact and improved clubface awareness.

VeloCore+ Takes Performance Further

At the heart of the upgrade is the integration of VeloCore+, Fujikura’s latest material innovation. Paired with advanced spread tow fabric, the new construction delivers maximum consistency and added resistance to shaft deformation — particularly beneficial for players who load the shaft aggressively or fight a pull.

The enhanced stability allows golfers to swing with confidence, producing more consistent ball flights without altering the proven launch and spin window of the original model.

A Key Addition to the VENTUS Family

The new VENTUS TR Blue sits neatly between VENTUS Blue and VENTUS Black in the Fujikura lineup, offering a compelling low-spin option for a wide range of swing types. Available in weights from 50g to 90g and flexes from Regular through to Extra Stiff, the shaft is designed for both driver and fairway wood setups.

Its arrival continues the remarkable momentum of the VENTUS brand, which in 2025 achieved a historic milestone by being the driver and wood shaft of choice for all four men’s Major Championship winners.

What Fujikura Says

TJ Spidle, Product Manager at Fujikura, said:
“The original TR Blue was such a trusted profile, so we wanted to keep what golfers already loved and see how far we could take it with VeloCore+.

As soon as testing began, the improvements were clear. We saw more stability, better centredness of contact and increased clubhead speed for the majority of players. The feedback matched the data perfectly.

For golfers looking for added stability and a smoother feel without losing the balance of the original TR Blue, this is a very compelling option — though, as always, proper fitting is key.”

Availability

The new VENTUS TR Blue with VeloCore+ Technology will be available at retail from January 9, 2026, through authorised Fujikura Global Charter Dealers and select OEM custom programmes. The shaft will carry an MSRP of $350.

With its blend of tour-proven pedigree and next-generation materials, the new VENTUS TR Blue looks set to be one of the most talked-about shaft launches heading into 2026.

Fujikura has over 600 Charter Dealers located across North America, Europe and Asia. Click here to find your local Charter Dealer with Fujikura’s Dealer Locator and get fit for VENTUS today.

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