PXG and PGA TOUR Superstore Partner to Bring Acclaimed Custom-Fit Performance to Golfers Nationwide

admin — Wed, 29 Apr 2026 11:12:11 +0000

Expanded access through PGA TOUR Superstore’s leading retail experience makes it easier for more golfers to discover PXG club technology and get properly fit.

ATLANTA, GA and SCOTTSDALE, AZ – PXG, a global leader in golf research and development, and PGA TOUR Superstore, the country’s premier golf retailer, today announced the launch of PXG’s high-performance equipment in select locations and online at pgatoursuperstore.com. This initial rollout marks the beginning of a nationwide expansion that significantly increases access to PXG’s acclaimed custom-fit clubs through a major national golf retailer in the United States.

It also reflects the evolution of modern golf retail, where custom fitting has become integral to the equipment experience.For PXG, the expansion is a strategic step to meet golfers where they are, making it easier to discover the brand and experience its technology firsthand. For PGA TOUR Superstore, the offerings reinforce the brand’s commitment to deliver an unmatched assortment of the industry’s most innovative equipment and world-class fitting experiences.

“At PXG, we’ve always believed our equipment performs best when it’s properly fitted,” said Brad Schweigert, Chief Operating Officer at PXG. “This collaboration allows us to introduce more golfers to PXG in a thoughtful way, meeting them where they already shop while maintaining our commitment to a high-performance, custom-fit experience. PGA TOUR Superstore has done a great job building an environment centered around fitting and player improvement, making them a natural partner to help bring PXG technology to more players.”

“Adding PXG to our assortment enhances our premium offerings and gives our customers access to one of the most innovative brands in golf,” said Troy Rice, CEO, PGA TOUR Superstore. “We are always focused on delivering the best equipment and experience possible, and this launch reflects that commitment.”

Through this expansion, golfers can experience PXG’s latest club technology supported by PGA TOUR Superstore’s expert fitting services. Fitted clubs will be built-by-hand to the player’s unique specifications, ensuring PXG’s “no compromises” philosophy is delivered through PGA TOUR Superstore’s premier retail environment.

Launching today, select PGA TOUR Superstore locations will carry PXG golf clubs, golf bags, golf balls, and hats, supported by in-store expertise and fitting services designed to ensure every golfer is matched with the right equipment for their game. By year’s end, PXG is expected to have a presence in all PGA TOUR Superstore locations.

About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com

About PXG

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel, and accessories.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Storm. For more information, visit www.PXG.com

Contact:

Megan Mahoney, PGA TOUR Superstore, mmahoney@pgatss.com

Leela Brennan, PXG, press@pxg.com

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PXG clubs coming to PGA Tour Superstore locations nationwide

admin — Fri, 24 Apr 2026 21:43:48 +0000

PXG is bringing its clubs into PGA Tour Superstore locations, making it easier for golfers to test and compare gear in one fitting session.

Since it was founded a decade ago, finding a set of PXG irons or trying one of the brand’s woods required a little bit of effort. You either went to PXG’s website to buy something, picked up the phone to schedule a fitting, or made a trip to one of the company’s retail locations. That was intentional. PXG built its business around a controlled, customized experience, and if you wanted in, you had to go to PXG.

That changes now.

PXG announced Tuesday that it is partnering with PGA Tour Superstore to bring its clubs, golf balls and accessories into select store locations, with plans to expand nationwide by the end of the year. The gear will also be available online through the retailer, and fittings will be handled inside Superstore’s existing hitting bays, with clubs built to PXG’s specifications.

In simple terms, PXG is stepping into the same retail space as Titleist, Ping, Callaway and TaylorMade. That’s a meaningful shift.

The move says a lot about where PXG is now as a company. For years, it operated almost like a direct-to-consumer brand, leaning heavily on its own channels and its own fitting network. Combined with its ultra-premium pricing when the company launched in 2015, that approach helped create a sense that PXG was high-performance and exclusive, a brand built with a certain level of aspiration in mind.

But the modern golf shopper thinks differently. Most golfers want to walk into one place, hit everything, compare results and make a decision. They’re not interested in scheduling multiple fittings just to figure out how one iron stacks up against another.

By moving into PGA Tour Superstore, PXG is putting itself where more golfers already are when they’re thinking about buying new equipment. If a player walks in to test drivers or irons, PXG can now be part of the conversation instead of requiring a separate appointment. That matters because a lot of equipment decisions are made in hitting bays with the same fitter tracking ball speed, launch and dispersion and then comparing results side-by-side.

For PXG, that means more exposure and, most likely, more volume. It also means the brand has to win on performance in a more direct way. When you’re sitting next to everything else, there’s no mystery. Golfers are going to hit it, look at the numbers and decide.

There’s also a trade-off. PXG is giving up a little of the exclusivity it built in its early years. In return, it becomes easier to discover, easier to test and easier to buy. At this stage, it’s a trade the company is willing to make.

For PGA Tour Superstore, the upside is straightforward.

The retailer has spent years positioning itself as a place where selection and fitting come together, and PXG deepens its lineup of premium brands. It’s another option in the fitting bay and a point of differentiation in the marketplace.

It also reinforces something Superstore has been emphasizing: that its fitting experience can stand alongside other retail experiences. PXG, like most brands, has always stressed that its clubs perform best when properly fit. Bringing that philosophy into Superstore locations serves as a quiet endorsement of the retailer’s setup and its fitters.