Smart – Golfing Networks

Arccos Smart Laser adds new features, shot-tracking no longer required

admin — Thu, 26 Mar 2026 20:46:24 +0000

Combining a database with over 1.5 billion shots, GPS and an ultra-accurate laser, the Arccos Smart Laser goes far beyond distance and slope.

The first time you try an Arccos Smart Laser at a flagstick, it feels like using a traditional rangefinder. The image in the viewfinder is clean because the unit has 6X zoom, it vibrates to confirm you locked onto the pin, and it can accurately determine distances up to 999 yards away. When you look in the view finger, a red number to show how far away the flag is.

But then you see the second number.

That second number, the one labeled “Plays Like,” is where this device separates itself from the pack, and beginning March 3, it separates itself even further.

Arccos is relaunching its Smart Laser rangefinder that debuted last year with two additions that meaningfully change the conversation: AI Strategy and Green Maps are now included, and the device no longer requires a game-tracking subscription to function.

When the Arccos Smart Laser first arrived, it was already doing something most rangefinders can’t do. Yes, it adjusts for slope. Lots of rangefinders do that. But accounting for how much uphill or downhill the hole is accounts for only a fraction of what truly matters for a golf shot. Arccos built a system that connects via Bluetooth to your phone, pulls live weather data, and calculates a combined adjustment that factors in distance, slope, wind speed, wind direction, gusts, temperature, altitude and more, then displays a single, refined “plays like” number in the viewfinder.

Shop Arccos Smart Laser Rangefinder

In other words, it doesn’t just tell you how far the flag is or simply factor in elevation changes. It tells you how far the shot actually plays based on the conditions when you hit it.

You won’t notice any of those calculations happening in the background because the viewfinder remains remarkably clean: actual yardage, plays-like yardage and a “gust” number that shows the upper end of how far a ball might travel if a stronger breeze suddenly arises as you hit your shot.

Now, with AI Strategy and Green Maps folded in, the Smart Laser is no longer just a precision measuring device. It’s a decision-making tool.

AI Strategy is based on more than 1.5 billion Arccos shots hit over the years by the product’s users. It analyzes course layout, hazards, weather and historical performance patterns to suggest smarter targets and club choices in real time. The key is that this isn’t generic GPS advice. It’s based on a strategic framework developed with Ryder Cup vice captain Edoardo Molinari and rooted in the same analytical approach used by major champions.

Shop Arccos Smart Laser Rangefinder

Green Maps adds another layer help. After hitting the flag with the Smart Laser, the Arccos app provides players with detailed maps that show the undulations and slopes on the green, the breaks and the pin location on the hole you are playing. And, it can do this on thousands of courses. So, you’re not just choosing a number. You’re choosing a target and understanding what happens when the ball lands.

All of those features can help you on the course, but perhaps the most significant shift is philosophical on that happens in your wallet. The Smart Laser no longer requires Arccos game-tracking sensors to unlock these features. That lowers the barrier to entry for golfers who want smarter yardages and strategic guidance without fully committing to a shot-tracking system. At $299.99, with the first year of subscription included, it’s priced below many high-end standalone lasers. After the first year, subscriptions for the Arccos Smart Laser are $199 per year, but unlike traditional rangefinders that are essentially frozen in time once you buy them, this one evolves through software updates.

For decades, rangefinders have answered a single question: “How far?”

Arccos is trying to answer a better one: “What’s the ideal play?” That distinction may seem subtle, but as anyone who is serious about the game will tell you, it’s what you really want to know.

Shop Arccos Smart Laser Rangefinder

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The First Smart Golf Ball That Captures Crucial Putting Data, GENIUS to Make Groundbreaking Debut at PGA Merchandise Show in Booth 1715

admin — Wed, 25 Mar 2026 07:43:15 +0000

(BUFFALO, N.Y.) – GENIUS – a new, first-of-its-kind golf ball featuring embedded electronics that capture crucial putting data – will debut at the 2026 PGA Merchandise Show in Booth 1715.

Benefitting golfers of all abilities and PGA coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball. Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect.

Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across strokes and green speed are captured and, using proprietary algorithms, processed and delivered via Bluetooth to the GENIUS app on a user’s smartphone.

The GENIUS app then instantaneously shares actionable feedback specific to each user’s unique putting stroke. The guided sessions improve alignment, direction and distance control, skid and roll quality, lag putting and other core disciplines.

Developed over five years of intense R&D by leading golf ball engineers formerly with Titleist, TaylorMade and Srixon, GENIUS delivers pinpoint-accurate insights at a fraction of the cost of high-end indoor putting studio systems. Two-time PGA Championship winner Dave Stockton, Sr., along with his fellow acclaimed putting coaches and sons Dave, Jr. and Ron Stockton, heavily contributed to GENIUS’s groundbreaking technology.

“Putting is where pros make money and amateurs make memories, and in my 35 years of teaching, I’ve never worked with a product as consequential as GENIUS,” said Ron Stockton. “It will change how I teach and stay connected to my players 24/7.”

“Data has historically been focused on the full swing despite putting accounting for 40 to 45% of the average golfer’s strokes,” said Mike Jordan, Chief Executive Officer of GENIUS and a 25-year veteran of golf ball innovation. “This imbalance is where the breakthrough GENIUS fits – electronics inside a golf ball identify exact problems and associated fixes, keeping the complicated super simple.”

To prevent potential information overload, captured putting data is distilled down to a GENIUS Stroke Score, a simple benchmark that tracks elite-level patterns and improvement and, through the GENIUS app, compares performance against the broader GENIUS community.

GENIUS is effective outdoors on practice greens – for everything from tap-ins to long lag putts – and indoors on mats, floors and carpets. There is no need for setup, face stickers or alignment rods – just drop a ball and start rolling putts.

The GENIUS ball boasts a battery life of around 10,000 putts. When a ball nears its end-of-life, the GENIUS system will automatically detect it as long as a user’s subscription is active and ship a free replacement.

Three GENIUS balls, a carrying case and annual app subscription is $240. Initial product shipments are planned for Q2 2026 with pre-orders taken at the PGA Show.

About GENIUS

GENIUS is a sports tech company with putting as the first application of its patented smart golf ball and future uses planned for all clubs in the bag. Meticulously engineered to significantly improve putting, it is the first, new and only ball of its kind with electronics inside. Data is transmitted from the ball to a user’s phone, measuring skid, stimp, side spin, launch angle, face angle, distance, roll stability and more. Playing like a Tour-level ball, GENIUS shows golfers how to intuitively use the data to putt more on-line and in the hole.

More information: www.geniusball.golf, info@geniusball.golf, @thegeniusball (Instagram)

Stephen Reynolds
Reynolds Media Group
stephen@reynoldsmediagrp.com
703-344-6031

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