A Deck of Heat: Cleveland Golf, Srixon, and SWAG Partner for “High Roller” Limited-Edition Drop

admin — Thu, 23 Apr 2026 08:11:41 +0000

HUNTINGTON BEACH, Calif., – CLEVELAND GOLF®, SRIXON®, and SWAG are back for another limited-edition collaboration, and this time, they’re going all in. Introducing the Cleveland Golf, Srixon, and SWAG “High Roller” collection, a fresh new drop inspired by the energy and attitude of the casino floor.

Featuring custom face card artwork built around SWAG’s iconic designs, the “High Roller” collection delivers the personality golfers love from SWAG with the trusted short-game performance of Cleveland Golf’s RTZ Black Satin Wedges and Srixon’s tour-trusted Z-STAR DIAMOND golf balls.

“After the response to last year’s collaboration, it was clear our consumers wanted more. Today’s modern golfer is looking for performance, but they also want personality and authenticity,” said Chris Kircher, Vice President of Marketing at Srixon. “Partnering with SWAG again allows us to keep listening, keep evolving, and continue delivering products that reflect where the game is headed.”

The “High Roller” RTZ Black Satin Wedges feature five bold, face card inspired designs showcasing the Jack, Queen, King, Ace, and Joker. With casino-style detailing and SWAG’s unmistakable flair, this limited-edition lineup is built to stand out in the bag and at address. Each loft is tied directly to a unique design, including six right-handed options: 50° and 52° in the Jack face card, 54° in the Queen, 56° in the King, 58° in the Ace, and 60° in the Joker. Left-handed golfers will have three loft options available: 52° in the Jack, 56° in the Queen, and 60° in the King.

Additionally, each RTZ Black Satin Wedge comes equipped with a True Temper Dynamic Gold shaft featuring a SWAG-designed label, paired with Golf Pride MCC Black/Gold grips, and custom Black/Gold ferrules for a premium, cohesive finish.

Rounding out the “High Roller” collection are custom Srixon Z-STAR DIAMOND golf balls, showcasing diamond-themed artwork that nods to the ball’s name while tying seamlessly into the wedge designs for a complete look.

“SWAG has never been about blending in. We’ve always pushed the culture side of golf forward, and it’s exciting to work with Cleveland and Srixon, a partner that understands that energy while delivering the performance golfers expect at the highest level,” said Sean Ferrell, Vice President of Marketing at SWAG. “Together we’re creating something special for players who want their gear to make a statement without sacrificing performance.”

Both the wedges and golf balls will be sold through SWAG, Srixon, and Cleveland Golf’s main websites, as well as exclusive retailers Dick’s Sporting Goods and Golf Galaxy. Limited quantities will be available.

To shop the “High Roller” collection, visit swag.golf, us.dunlopsports.com, or visit your participating local retailer.

Product Information & Pricing

Pricing:

SWAG x RTZ Black Satin Wedge: $222.22
SWAG x Srixon Z-STAR DIAMOND Golf Balls: $59.99

Product Information:

Lofts & Grinds:

RH (50°- 60° MID)
LH (52°, 56°, 60° MID)

Designs: Face Cards with SWAG characters

Card Denominations: Jack, Queen, King, Ace, Joker

Premium Components: True Temper Dynamic Gold Tour Issue S400 shaft, Golf Pride MCC Black/Gold grips, Custom Black/Gold Ferrule

Each design is final, with no custom options available.

Launch Date: March 25, 2025

**ABOUT Dunlop Sports Americas:**

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

ABOUT SWAG Golf Co.

Headquartered in Northbrook, Ill., SWAG Golf has produced unparalleled headcovers, precision-made putters, bespoke accessories and quality apparel since its inception in 2018. With a Don’t Give A Putt attitude, SWAG Golf has built a reputation as one of the most sought-after companies in the golf space. With a typical sell-out time of mere minutes, SWAG has a loyal following and continues to expand its presence in the golf community and beyond. The company has several high-profile partnerships including The United States Ryder Cup Team, Instagram sensation Paige Spiranac, MLB Hall of Famer Ken Griffey Jr., 3X World Series Champion Jon Lester and, most recently, 4Aces GC which features two-time major champion Dustin Johnson. At swaggolf.com, fans can also get their favorite Officially Licensed MLB, NFL, Ryder Cup and WWE headcovers. For the latest product releases follow at @SwagGolfCo on Instagram, Facebook and X.

DUNLOP SPORTS AMERICAS
Noelle Zavaleta
noellezavaleta@srixon.com

SWAG
Sean Ferrell
sean@swag.golf

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Cleveland, Srixon and SWAG go all in with High Roller gear

admin — Fri, 17 Apr 2026 05:23:26 +0000

Cleveland, Srixon and SWAG add casino style to proven wedges and balls with a limited High Roller release that’s all about personality.

There are plenty of ways to chase better golf. New driver, new swing thought, maybe even a new putting grip you swear is “the one” this time.

And then there’s this.

Cleveland Golf, Srixon and SWAG are back with another limited-edition collaboration, the “High Roller” collection, and it feels like it was pulled straight out of central casting for “Ocean’s 11.” The Frank Sinatra version, please. Red felt. Face cards. A little swagger. You can almost hear Sammy Davis crooning in the background and Don Rickles busting someone chops in the front row at The Sahara as you pull a wedge from the bag.

Here’s the thing, though: nothing here is actually new. The wedges are Cleveland’s RTZ Black Satin models. The golf balls are Srixon’s Z-STAR Diamond. If you’ve played them before, you already know the story, and it’s a good one.

The RTZ wedges are designed to create extra control, feel and spin around the greens. The Z-Star Diamond blends distance off the tee with a soft urethane cover to provide Tour-level performance.

In other words, the gear is already proven, so the house knows exactly what it’s dealing. What’s changed is everything you see.

Each wedge is tied to a playing card, from Jack (50, 52 degrees) to Queen (54 degrees) to King (56 degrees) to Ace (58 degrees), with a Joker (60 degrees) added in the mix. The designs are unmistakably SWAG. Bold, a little irreverent and about as far from standard “Tour-issue” as you can get. These aren’t clubs that blend in quietly. They walk into the room like they own the joint.

The golf balls follow suit with diamond-themed graphics that tie everything together. Same three-piece, Z-STAR Diamond construction, just dressed for a night on the Strip.

And honestly, that’s the play here, because golf has always had a little bit of Vegas in it. You try a carry over water you probably shouldn’t. You convince yourself a flop shot is absolutely the right call. You stand on the first tee box and say to the other guys in your foursome, “Let’s make this interesting.”

This collection oozes that mindset.

It’s not about unlocking new performance. The High Roller Collection is about how the gear makes you feel. And if pulling an Ace-inspired wedge gives you a jolt of extra confidence when you’re hitting to a tucked pin, that’s not nothing. Confidence in golf can be like a hot streak at the table. When it shows up, you ride it.

There’s also a bigger shift happening in equipment right now.

For years, everything looked clean, simple, almost uniform. That still matters, but plenty of golfers want something with personality. Something that says a little bit about who they are before they even hit a shot. That’s where SWAG has built its identity, and collaborations like this show the larger brands are willing to play along.

The key is they didn’t mess with the fundamentals. The RTZ wedges still deliver performance. The Z-STAR Diamond is an elite ball. You’re not giving anything up, you’re just changing the vibe.