PXG – Golfing Networks

Austad’s Golf Expands Premium Offering Across the Upper Midwest with New PXG Partnership

admin — Tue, 12 May 2026 23:55:29 +0000

PXG golf clubs now available to more golfers through Austad’s trusted fitting experience

SIOUX FALLS, S.D., – Austad’s Golf, a premier golf retailer and Top 100 custom fitting destination, today announced a new partnership with PXG (Parsons Xtreme Golf), a global leader in high-performance golf equipment and innovation. Beginning April 21, Austad’s will offer PXG clubs at all of its retail locations across the Upper Midwest, delivered through its expert custom fitting experience.

The partnership marks a key step in PXG’s strategic retail expansion, extending access to its tour-proven equipment through select partners who can deliver the brand’s fitting-first approach at scale. Austad’s will serve as a certified regional partner, bringing PXG’s technology to golfers across Nebraska, Iowa, South Dakota, North Dakota, and Minnesota. Through Austad’s award-winning, data-driven fitting process, PXG’s technology will be precisely fit to help golfers of all abilities play better.

“This is a huge moment for us and for golfers in the Midwest,” said Ryan Austad, President of Austad’s Golf. “PXG has built an incredible reputation for innovation, and we’re excited to pair that with what we believe is the best custom fitting experience in golf. When you combine PXG’s technology with a true fitting process, the results can be game-changing.”

“This is about access without compromise,” said Brad Schweigert, Chief Operating Officer at PXG. “As we continue to grow, we’re intentional about partnering with retailers who deliver the fitting experience the right way, combining product knowledge, advanced fitting capabilities, and a commitment to helping golfers play better. Austad’s shares our fitting-first philosophy and is well positioned to deliver the experience PXG is known for.”

With the addition of PXG, Austad’s continues to strengthen its position as a destination for golfers seeking expert guidance, premium equipment, and measurable performance gains. “At the end of the day, it’s about helping golfers play better and enjoy the game more,” added Austad. “PXG gives us another incredible tool to do exactly that.”

To learn more or book a fitting visit Austad’s Customfit – Austad’s Golf.

About Austad’s Golf

Founded in 1963, Austad’s Golf is a family-owned retailer with 10 locations across the Upper Midwest. Known for its award-winning custom fitting services, extensive product selection, and commitment to customer experience, Austad’s Golf is dedicated to helping golfers of all skill levels play better through expert advice and premium equipment.

About PXG (Parsons Xtreme Golf)

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product—from clubs to apparel—should be markedly better. Every innovation should noticeably improve performance, and every moment of impact should elevate enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel and accessories.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Storm.

Media Contact:

Austad’s Golf
Sara Austad | Vice President of Marketing
sara@austadgolf.com
605-336-3135
austads.com

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PXG and PGA TOUR Superstore Partner to Bring Acclaimed Custom-Fit Performance to Golfers Nationwide

admin — Wed, 29 Apr 2026 11:12:11 +0000

Expanded access through PGA TOUR Superstore’s leading retail experience makes it easier for more golfers to discover PXG club technology and get properly fit.

ATLANTA, GA and SCOTTSDALE, AZ – PXG, a global leader in golf research and development, and PGA TOUR Superstore, the country’s premier golf retailer, today announced the launch of PXG’s high-performance equipment in select locations and online at pgatoursuperstore.com. This initial rollout marks the beginning of a nationwide expansion that significantly increases access to PXG’s acclaimed custom-fit clubs through a major national golf retailer in the United States.

It also reflects the evolution of modern golf retail, where custom fitting has become integral to the equipment experience.For PXG, the expansion is a strategic step to meet golfers where they are, making it easier to discover the brand and experience its technology firsthand. For PGA TOUR Superstore, the offerings reinforce the brand’s commitment to deliver an unmatched assortment of the industry’s most innovative equipment and world-class fitting experiences.

“At PXG, we’ve always believed our equipment performs best when it’s properly fitted,” said Brad Schweigert, Chief Operating Officer at PXG. “This collaboration allows us to introduce more golfers to PXG in a thoughtful way, meeting them where they already shop while maintaining our commitment to a high-performance, custom-fit experience. PGA TOUR Superstore has done a great job building an environment centered around fitting and player improvement, making them a natural partner to help bring PXG technology to more players.”

“Adding PXG to our assortment enhances our premium offerings and gives our customers access to one of the most innovative brands in golf,” said Troy Rice, CEO, PGA TOUR Superstore. “We are always focused on delivering the best equipment and experience possible, and this launch reflects that commitment.”

Through this expansion, golfers can experience PXG’s latest club technology supported by PGA TOUR Superstore’s expert fitting services. Fitted clubs will be built-by-hand to the player’s unique specifications, ensuring PXG’s “no compromises” philosophy is delivered through PGA TOUR Superstore’s premier retail environment.

Launching today, select PGA TOUR Superstore locations will carry PXG golf clubs, golf bags, golf balls, and hats, supported by in-store expertise and fitting services designed to ensure every golfer is matched with the right equipment for their game. By year’s end, PXG is expected to have a presence in all PGA TOUR Superstore locations.

About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com

About PXG

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel, and accessories.

Contact:

Megan Mahoney, PGA TOUR Superstore, mmahoney@pgatss.com

Leela Brennan, PXG, press@pxg.com

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PXG clubs coming to PGA Tour Superstore locations nationwide

admin — Fri, 24 Apr 2026 21:43:48 +0000

PXG is bringing its clubs into PGA Tour Superstore locations, making it easier for golfers to test and compare gear in one fitting session.

Since it was founded a decade ago, finding a set of PXG irons or trying one of the brand’s woods required a little bit of effort. You either went to PXG’s website to buy something, picked up the phone to schedule a fitting, or made a trip to one of the company’s retail locations. That was intentional. PXG built its business around a controlled, customized experience, and if you wanted in, you had to go to PXG.

That changes now.

PXG announced Tuesday that it is partnering with PGA Tour Superstore to bring its clubs, golf balls and accessories into select store locations, with plans to expand nationwide by the end of the year. The gear will also be available online through the retailer, and fittings will be handled inside Superstore’s existing hitting bays, with clubs built to PXG’s specifications.

In simple terms, PXG is stepping into the same retail space as Titleist, Ping, Callaway and TaylorMade. That’s a meaningful shift.

The move says a lot about where PXG is now as a company. For years, it operated almost like a direct-to-consumer brand, leaning heavily on its own channels and its own fitting network. Combined with its ultra-premium pricing when the company launched in 2015, that approach helped create a sense that PXG was high-performance and exclusive, a brand built with a certain level of aspiration in mind.

But the modern golf shopper thinks differently. Most golfers want to walk into one place, hit everything, compare results and make a decision. They’re not interested in scheduling multiple fittings just to figure out how one iron stacks up against another.

By moving into PGA Tour Superstore, PXG is putting itself where more golfers already are when they’re thinking about buying new equipment. If a player walks in to test drivers or irons, PXG can now be part of the conversation instead of requiring a separate appointment. That matters because a lot of equipment decisions are made in hitting bays with the same fitter tracking ball speed, launch and dispersion and then comparing results side-by-side.

For PXG, that means more exposure and, most likely, more volume. It also means the brand has to win on performance in a more direct way. When you’re sitting next to everything else, there’s no mystery. Golfers are going to hit it, look at the numbers and decide.

There’s also a trade-off. PXG is giving up a little of the exclusivity it built in its early years. In return, it becomes easier to discover, easier to test and easier to buy. At this stage, it’s a trade the company is willing to make.

For PGA Tour Superstore, the upside is straightforward.

The retailer has spent years positioning itself as a place where selection and fitting come together, and PXG deepens its lineup of premium brands. It’s another option in the fitting bay and a point of differentiation in the marketplace.

It also reinforces something Superstore has been emphasizing: that its fitting experience can stand alongside other retail experiences. PXG, like most brands, has always stressed that its clubs perform best when properly fit. Bringing that philosophy into Superstore locations serves as a quiet endorsement of the retailer’s setup and its fitters.

Zoom out a little, and this partnership feels like a sign of where the equipment business is heading. Golfers want convenience, but they also want confidence. They want to know they’ve tried everything that matters before they spend money on clubs. This move gets PXG into that mix in a bigger way, and it gives PGA Tour Superstore one more reason to say yes when golfers ask a simple question: Can I try everything here?

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New PXG 0311 GEN8 Irons – Engineered to be Dialed In, Built to be Unstoppable

admin — Fri, 20 Mar 2026 19:22:14 +0000

New irons weighting system transforms adjustability into a true competitive advantage

SCOTTSDALE, AZ – Today PXG introduced its highly anticipated PXG® 0311® GEN8 Irons, a groundbreaking lineup engineered to deliver maximum ball speed, dialed-in precision, and unmatched feel across three distinct head designs. Featuring PXG’s most advanced materials, manufacturing processes, and fitting technologies to date, the PXG 0311 GEN8 family sets a new benchmark for total control.

Backed by years of research and development and tour-validated innovation, PXG 0311 GEN8 Irons integrate QuantumCOR^TM, PXG’s proprietary polymer; Deep Core Recoil Technology for explosive face flexion; a Dual Perimeter Weighting System for unprecedented adjustability; internal high-density tungsten weighting; and ultra-thin maraging steel faces with refined Power Channel geometry. Each iron is five-times forged from 8620 soft carbon steel and finished with robotic polishing to ensure exacting geometry and consistency.

“GEN8 shows how far craftsmanship in golf has evolved,” said Gary Player, Golf Legend and PXG Ambassador. “These irons blend true performance engineering with incredible attention to detail.”

The new Dual Perimeter Weighting System represents a major leap forward in iron adjustability, giving fitters unprecedented control over center-of-gravity placement and swing weight. By repositioning mass from the center of the clubhead to the perimeter, the system increases moment of inertia (MOI) while allowing precise heel-toe center-of-gravity (CG) tuning through interchangeable weights. Shifting mass toward the toe or heel subtly influences face position at impact, helping golfers achieve more consistent start lines before lie-angle adjustments are even introduced.

Player testing confirmed the performance benefits of this approach, with nearly all golfers able to distinguish between weight configurations and all experiencing a measurable change in face-to-path at impact. The result is tighter dispersion, improved directional control, and more consistent turf interaction, delivering a smoother strike and more repeatable ball flight customized through the club fitting process.

“The feel is pure, and the distance is impressive,” said Marco Penge, PXG PGA TOUR Professional. “GEN8 delivers the kind of performance you notice immediately.”

Offered in three models – PXG 0311 GEN8 T (Tour), PXG 0311 GEN8 P (Players), and PXG 0311 GEN8 XP (Xtreme Performance) – the lineup allows golfers to dial in the ideal combination of launch, distance, spin, and forgiveness for their game. Back by popular demand, the GEN8 T Iron features a compact head shape and minimal offset for ultimate workability and precision favored by elite ball strikers. The GEN8 P Iron delivers a mid-size profile with balanced forgiveness and control, offering exceptional versatility for a wide range of players. For golfers seeking maximum distance, the GEN8 XP Iron combines increased offset, a wider sole, and strong loft to produce explosive, confidence-inspiring performance.

“With GEN8, we focused on elevating every performance variable without compromise,” said Mike Nicolette, Sr. Director of Irons Research & Development at PXG. “From the polymer to the face architecture to the weighting system, every element works together to maximize energy transfer, tighten dispersion, and deliver the soft, responsive feel golfers expect from PXG.”

PXG 0311 GEN8 Irons are designed to offer stability through impact and total control, whether attacking pins or maximizing carry yardages.

LPGA Tour Professional Megan Khang concluded, “GEN8 gives me the precision I rely on.”

All models are offered in Chrome and Xtreme Dark and can be custom fitted at PXG retail stores, fitting studios, or through PXG Mobile Fitters nationwide. To book your fitting visit www.PXG.com.

About Parsons Xtreme Golf

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Kevin Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Strom.  For more information, visit www.PXG.com.

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PXG GEN8 irons with adjustable perimeter weighting and forged feel

admin — Tue, 20 Jan 2026 05:44:09 +0000

PXG’s GEN8 irons rethink iron design with perimeter-based weighting, forged construction and three models built for distinct player types.

Gear: PXG GEN8 T, P, XP irons

Price: $229 per club (chrome), $249 per club (Xtreme Dark)

Specs: Hollow-body construction with forged 8620 carbon steel chassis and face, adjustable perimeter-based tungsten weights and internal polymer core.

Available: Jan. 15

Who it’s for: Better players looking for a compact, workable iron with modern ball speed (GEN8 T), golfers who want a balanced blend of forgiveness and control (GEN8 P), and players prioritizing distance, higher launch and maximum forgiveness (GEN8 XP).

What you should know: GEN8 marks a significant shift in PXG’s iron design philosophy, replacing center-loaded mass with adjustable perimeter weights that increase forgiveness and allows meaningful shot-shape tuning without changing the clubhead itself.

The Deep Dive: It has been 10 years since PXG brought out its first irons, the 0311, and tried to give the golf world something that many people didn’t think was possible—a true game-improvement club that enhanced distance and feel, yet looked like a better-player’s iron.

Today, PXG’s GEN8 irons build on a decade of refinement, but have the same mission.

Recently released PXG irons were designed with a large weight behind the center of gravity in the back of the head. That approach preserved CG location when weights were swapped to adjust the swing weight, but it limited gains in moment of inertia (MOI) and reduced perimeter weighting. Now, with GEN8, PXG split that mass and pushed it out to the heel and toe. Even in the neutral configuration, going with two weights instead of one creates a noticeable jump in forgiveness because the heads are more stable through impact on off-center hits.

More interesting, though, is what happens when the weights move. Shifting mass toward the heel or toe alters both CG location and the club’s resistance to face rotation around the shaft axis, subtly influencing how easily the face closes or stays open. And PXG’s testing showed these changes were not theoretical; players could feel the difference and launch monitor data confirmed measurable differences in face angle and shot pattern when the 10 grams of total mass that is split isn’t split into two 5-gram weights, but instead into a 4-gram and 6-gram or 3-gram and 7-gram.

That adjustability sits on top of a manufacturing process PXG loves to discuss. The GEN8 irons are fully forged using 8620 carbon steel, despite their complex internal geometry, using a five-step forging process allows PXG to create thin walls, deep cavities and internal channels that would normally require casting. It is a more expensive approach, but one PXG believes is essential to both performance and quality.

Internally, GEN8 continues PXG’s evolution away from energy-absorbing polymers. Earlier generations of the brand’s irons used softer materials primarily to improve sound and feel. Over time, PXG shifted toward a more resilient internal polymer called QuantumCore that is designed to support the face and return more energy to the ball. The result is a face that flexes efficiently without relying on excessive damping, helping maintain ball speed while still producing a solid, controlled feel.

The lineup within GEN8 is tiered.

The GEN8 T is compact, with minimal offset and a thinner top line, aimed at players who value precision and workability but still want modern ball speed.
The GEN8 P sits in the middle, blending a slightly larger profile with forgiveness that does not overwhelm the better player visually.
The GEN8 XP leans fully into distance and stability, with stronger lofts, wider soles and more offset to help golfers launch the ball high and keep speed on off-center strikes.

Taken as a whole, GEN8 feels less like a tweak and more like a platform shift for PXG. The brand is leaning into adjustability, manufacturing precision and energy management, while still offering distinct shapes and setups for very different types of golfers.

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PXG GEN8 irons bring adjustable weighting to a forged iron design

admin — Sun, 18 Jan 2026 17:42:37 +0000

PXG’s GEN8 irons rethink iron design with perimeter-based weighting, forged construction and three models built for distinct player types.

Gear: PXG GEN8 T, P, XP irons

Price: TBD

Specs: Five-step forged body construction with deep internal cavities, flexible face, perimeter-based tungsten weighting system, internal polymer core and model-specific sole geometry

Available: TBD

What you should know: The GEN8 iron family marks a significant shift in the brand’s design philosophy, replacing center-loaded mass with adjustable perimeter weighting that increases forgiveness and allows meaningful shot-shape tuning without changing the clubhead itself.

The Deep Dive: There’s always been a reason adjustable drivers have become standard, and adjustable irons are unicorns. Drivers are big enough to house the adjustable mechanisms, and golfers over the last two decades have gotten used to tinkering with loft sleeves and movable weights. Irons, on the other hand, have traditionally been a place where you pick your head, pick your shaft, bend the loft and lie if needed, and call it a day.

Enter PXG with the new GEN8 series of irons. With one look at the back of GEN8 T, GEN8 P or GEN8 XP you will easily see that the Scottsdale, Arizona-based brand is bringing something new to the party.

In previously released irons like the GEN7, PXG irons placed a large weight in the middle of the back of each head. It helped lower the center of gravity (CG) and allowed players to test different swing weights during fitting sessions. With GEN8, PXG split that mass into two weights and pushed them outward, toward the heel and toe. Even in the neutral configuration, that change delivers a noticeable jump in forgiveness because the added max in the heel and toe makes the GEN8 irons more stable and less likely to twist on off-center strikes.

And to answer the question that is likely popping into many golfers’ minds right now, yes, PXG can put different weights in the ports to alter both CG location and the club’s resistance to face rotation. Most golfers will likely have the same amount of weight in the heel and toe, but adding extra weight to the toe should slow rotation for golfers who tend to shut the face too much and hook shots, while adding weight to the heel should encourage rotation and lead to fewer fanned shots to the right. PXG’s testing showed these changes were not theoretical. Players could feel them, and launch monitor data confirmed measurable differences in face angle and shot pattern.

That adjustability sits atop a manufacturing process that PXG is eager to continue using. The GEN8 irons are fully forged in a five-step process that allows PXG to create thin walls, deep cavities and internal channels that would typically require casting, while preserving the consistency of a forged head. It is a more expensive approach, but one PXG believes is essential to both performance and perceived quality.

Earlier PXG irons used softer internal polymers to improve sound and feel. Over time, PXG has shifted toward a more resilient internal polymer material that supports the face and returns energy to the ball more efficiently. The company calls it QuantumCOR, and adding it inside the head of each GEN8 iron results in a face that flexes efficiently and reduces excessive vibrations while still producing a solid, controlled feel.

The lineup within the GEN8 family mimics what we have seen in recent years from PXG:

The GEN8 T is compact, with minimal offset and a thinner top line, aimed at players who value precision and workability but still want modern ball speed.
The GEN8 P sits in the middle, blending a slightly larger profile with forgiveness that does not overwhelm the better player visually.
The GEN8 XP leans fully into distance and stability, with stronger lofts, wider soles and more offset to help golfers launch the ball high and keep speed on off-center strikes.

Taken as a whole, GEN8 feels less like a tweak and more like a platform shift. It is PXG leaning into adjustability, manufacturing precision and energy management, while still offering distinct shapes and setups for very different types of golfers.

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