Golfers Interested in New Golf Pride Grips Enjoy Free Install Services At Select Retail Partners Across the United States Now Through March 28

PINEHURST, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.

Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.

To build upon the popularity of ALIGN MAX, Golf Pride identified consumer trends in the golf grip category, indicating golfer interest in grips of a larger size and firmer feel. With those trends in mind, coupled with TOUR feedback, the new line extension offering jumbo sizing and the ZGRIP model gives golfers a wider variety of options for ALIGN MAX’s best-in-class reminder ridge.

“The first step in our innovation process at Golf Pride is asking one simple question: what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Center begin a rigorous research, design, and testing process to execute that vision,” said James Ledford, President of Golf Pride. “With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.”

Benefits of ALIGN MAX and raised ridge technology include:

• Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
• Clubface Awareness: Enhances face angle awareness at setup and throughout the swing, promoting a square clubface.
• Player Confidence: Consistent hand placement facilitates a more repeatable swing, which helps build greater confidence.

For those interested in experiencing ALIGN MAX, there’s no better time to regrip than now. From March 15–28, Golf Pride customers receive a free regripping with the purchase of eight or more Golf Pride grips of their choice at select retail partner locations, including Golf Galaxy, PGA TOUR Superstore, Worldwide Golf Shops, DICK’S House of Sport and Carl’s Golfland.

ALIGN MAX now offers ZGRIP, MCC, and MCC Plus4 grip models in standard and midsize. The new jumbo option is available for the MCC Plus4 model. These grips are available at all major retailers and online stores for $15.99 each.

For more information on ALIGN MAX, ALIGN Technology and the entire 2026 Golf Pride product lineup, visit https://www.golfpride.com and follow the brand on Instagram, Facebook, X and YouTube.

ABOUT GOLF PRIDE

Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, North Carolina, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.

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Golf Pride has unveiled its latest putter grip innovation with the launch of ZERO TAPER, a new design aimed at promoting consistency, confidence and control on the greens.

The world’s leading grip manufacturer says the new model has been purposefully engineered to optimise hand placement and encourage even grip pressure, helping golfers square the putter face more effectively at impact.

ZERO TAPER will be available in stores and online from February 17.

Designed for consistency and confidence

The defining feature of ZERO TAPER is its parallel shape, offering a familiar look and feel for players who prefer a non tapered putter grip.

By ensuring both hands experience the same sensation throughout the stroke, Golf Pride believes the grip can help create a more synchronised and repeatable motion.

A deeper side profile improves face awareness, providing clear feedback that allows golfers to better sense and control the putter head.

Visual cues built into the grip guide hand placement, helping players return to the same setup time after time.

An ergonomic horseshoe shaped backside creates a natural resting point for finger folds, while a consistent weight profile across all sizes preserves the putter sweet spot and improves overall stability during the stroke.

Built on experience and testing

Drawing on more than seventy five years of grip making expertise and extensive consumer testing, ZERO TAPER has been developed to balance comfort with performance.

The grip is constructed using polyurethane, a material previously introduced in Golf Pride’s Reverse Taper putter grip range launched in twenty twenty four.

The polyurethane construction delivers a soft yet responsive feel, with traction elements designed to suit a variety of gripping styles.

ZERO TAPER now joins Reverse Taper as one of only two Golf Pride putter grips made using this material.

James Ledford, President of Golf Pride, said the new release builds directly on the success of its predecessor.

“Two years ago we introduced Reverse Taper and it quickly became one of the top selling putter grips worldwide.

With ZERO TAPER we are building on that success by offering players who favour a consistent geometric shape a grip that meets their needs. Our mission is to create products that inspire confidence and help players of all skill levels perform their best.

Sizes colours and availability

ZERO TAPER will be offered in medium and large sizes and will be available in black, blue and red colour options to suit different player preferences.

The grip was conceptualised, designed and tested at Golf Pride’s Global Innovation Centre in Pinehurst, North Carolina, which serves as the hub for global research, product design and brand marketing.

From February 17, ZERO TAPER will be available to purchase in store and online through authorised retailers.

More information on the new grip and the wider twenty twenty six Golf Pride product range can be found at the company’s website and social media channels.

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