Nationwide – Golfing Networks

Killer Golf™ Enters Market as First Artifact Putters Ship to Customers Nationwide

admin — Tue, 19 May 2026 00:08:50 +0000

New brand delivers its first wave of customizable putters

[BOISE, ID] — Killer Golf today announced the official launch of its modular putter platform and confirmed that the company has begun shipping its first Artifact putters to customers, marking a major milestone for the emerging equipment brand.

First introduced to the golf industry earlier this year in Orlando at the PGA Merchandise Show, Killer Golf’s modular system is designed to allow golfers to calibrate weight, balance and feel before play, ensuring the putter aligns with how they feel on any given day. With initial orders now fulfilled and arriving in golfers’ hands, the brand officially enters the marketplace with a differentiated approach to putting performance.

“At its core, putting is dynamic,” said Shamik Patel, founder of Killer Golf. “The golfer changes day to day, but the putter is traditionally frozen in one configuration. We built Killer Golf to replace that compromise with a precision platform that can be tuned before you play, then locked in so it stays absolutely stable through impact. Seeing our first putters ship is an exciting moment for our team and our customers.”

Killer Golf’s launch centers on The Artifact putters, including The Wing and The Blade, paired with a modular architecture that supports highly personalized setup and repeatable stability once configured. The system is designed to address a common challenge among golfers: a putter that felt “perfect yesterday” can feel unfamiliar today due to changes in tempo, nerves or balance.

Product System Highlights

Killer Golf’s inaugural lineup includes:

Artifact Wing: Designed for golfers seeking composure, stability and confidence through impact, while remaining compatible with modular calibration components.
Artifact Blade: Built for golfers who prioritize feel, feedback and control, with a balance profile intended to support precise calibration on the modular platform.
Modulators (Anchors and Equilibrium): Interchangeable components that adjust mass, tempo and balance behavior prior to play based on conditions and the golfer’s physical state.
Artifact Lifestyle System: Interchangeable personal emblems designed to reflect focus, meaning and milestones, secured through a proprietary locking system.

The putters are handcrafted and offered in limited initial production runs, with pricing set at $495 for the Artifact Blade and $525 for the Artifact Wing. Standard colorways include Armor Black and Frost, with Champagne and Gold available as limited-edition releases.

Beyond performance tuning, Killer Golf introduces a new layer of customization through its “5th Dimension” philosophy, bringing personality and self-expression into the putting experience. Through its interchangeable Artifact Lifestyle system, golfers can personalize the look and feel of their putter with bold design elements that reflect individuality, creativity and mindset. Rather than conforming to traditional, uniform designs, the system allows players to create a putter that feels uniquely their own, turning every round into a more engaging and personal experience.

Killer Golf is currently fulfilling early orders, including its serialized “First 100” run, as part of a founder-led launch strategy. Additional inventory will be released in phases as production scales.

For more information, product details and updates, visit KillerGolf.com. High-resolution images are available upon request.

ABOUT KILLER GOLF

Killer Golf is a golf equipment brand focused on craftsmanship, innovation and modular customization in putting. The company’s Artifact system is designed to help golfers personalize their setup across base, weight and components, supporting performance, confidence and self-expression as the player evolves.

MEDIA CONTACT
Bo Wood – Golf Space Collective
bo@golfspacecollective.com

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PXG and PGA TOUR Superstore Partner to Bring Acclaimed Custom-Fit Performance to Golfers Nationwide

admin — Wed, 29 Apr 2026 11:12:11 +0000

Expanded access through PGA TOUR Superstore’s leading retail experience makes it easier for more golfers to discover PXG club technology and get properly fit.

ATLANTA, GA and SCOTTSDALE, AZ – PXG, a global leader in golf research and development, and PGA TOUR Superstore, the country’s premier golf retailer, today announced the launch of PXG’s high-performance equipment in select locations and online at pgatoursuperstore.com. This initial rollout marks the beginning of a nationwide expansion that significantly increases access to PXG’s acclaimed custom-fit clubs through a major national golf retailer in the United States.

It also reflects the evolution of modern golf retail, where custom fitting has become integral to the equipment experience.For PXG, the expansion is a strategic step to meet golfers where they are, making it easier to discover the brand and experience its technology firsthand. For PGA TOUR Superstore, the offerings reinforce the brand’s commitment to deliver an unmatched assortment of the industry’s most innovative equipment and world-class fitting experiences.

“At PXG, we’ve always believed our equipment performs best when it’s properly fitted,” said Brad Schweigert, Chief Operating Officer at PXG. “This collaboration allows us to introduce more golfers to PXG in a thoughtful way, meeting them where they already shop while maintaining our commitment to a high-performance, custom-fit experience. PGA TOUR Superstore has done a great job building an environment centered around fitting and player improvement, making them a natural partner to help bring PXG technology to more players.”

“Adding PXG to our assortment enhances our premium offerings and gives our customers access to one of the most innovative brands in golf,” said Troy Rice, CEO, PGA TOUR Superstore. “We are always focused on delivering the best equipment and experience possible, and this launch reflects that commitment.”

Through this expansion, golfers can experience PXG’s latest club technology supported by PGA TOUR Superstore’s expert fitting services. Fitted clubs will be built-by-hand to the player’s unique specifications, ensuring PXG’s “no compromises” philosophy is delivered through PGA TOUR Superstore’s premier retail environment.

Launching today, select PGA TOUR Superstore locations will carry PXG golf clubs, golf bags, golf balls, and hats, supported by in-store expertise and fitting services designed to ensure every golfer is matched with the right equipment for their game. By year’s end, PXG is expected to have a presence in all PGA TOUR Superstore locations.

About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com

About PXG

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel, and accessories.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Storm. For more information, visit www.PXG.com

Contact:

Megan Mahoney, PGA TOUR Superstore, mmahoney@pgatss.com

Leela Brennan, PXG, press@pxg.com

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PXG clubs coming to PGA Tour Superstore locations nationwide

admin — Fri, 24 Apr 2026 21:43:48 +0000

PXG is bringing its clubs into PGA Tour Superstore locations, making it easier for golfers to test and compare gear in one fitting session.

Since it was founded a decade ago, finding a set of PXG irons or trying one of the brand’s woods required a little bit of effort. You either went to PXG’s website to buy something, picked up the phone to schedule a fitting, or made a trip to one of the company’s retail locations. That was intentional. PXG built its business around a controlled, customized experience, and if you wanted in, you had to go to PXG.

That changes now.

PXG announced Tuesday that it is partnering with PGA Tour Superstore to bring its clubs, golf balls and accessories into select store locations, with plans to expand nationwide by the end of the year. The gear will also be available online through the retailer, and fittings will be handled inside Superstore’s existing hitting bays, with clubs built to PXG’s specifications.

In simple terms, PXG is stepping into the same retail space as Titleist, Ping, Callaway and TaylorMade. That’s a meaningful shift.

The move says a lot about where PXG is now as a company. For years, it operated almost like a direct-to-consumer brand, leaning heavily on its own channels and its own fitting network. Combined with its ultra-premium pricing when the company launched in 2015, that approach helped create a sense that PXG was high-performance and exclusive, a brand built with a certain level of aspiration in mind.

But the modern golf shopper thinks differently. Most golfers want to walk into one place, hit everything, compare results and make a decision. They’re not interested in scheduling multiple fittings just to figure out how one iron stacks up against another.

By moving into PGA Tour Superstore, PXG is putting itself where more golfers already are when they’re thinking about buying new equipment. If a player walks in to test drivers or irons, PXG can now be part of the conversation instead of requiring a separate appointment. That matters because a lot of equipment decisions are made in hitting bays with the same fitter tracking ball speed, launch and dispersion and then comparing results side-by-side.

For PXG, that means more exposure and, most likely, more volume. It also means the brand has to win on performance in a more direct way. When you’re sitting next to everything else, there’s no mystery. Golfers are going to hit it, look at the numbers and decide.

There’s also a trade-off. PXG is giving up a little of the exclusivity it built in its early years. In return, it becomes easier to discover, easier to test and easier to buy. At this stage, it’s a trade the company is willing to make.

For PGA Tour Superstore, the upside is straightforward.

The retailer has spent years positioning itself as a place where selection and fitting come together, and PXG deepens its lineup of premium brands. It’s another option in the fitting bay and a point of differentiation in the marketplace.

It also reinforces something Superstore has been emphasizing: that its fitting experience can stand alongside other retail experiences. PXG, like most brands, has always stressed that its clubs perform best when properly fit. Bringing that philosophy into Superstore locations serves as a quiet endorsement of the retailer’s setup and its fitters.

Zoom out a little, and this partnership feels like a sign of where the equipment business is heading. Golfers want convenience, but they also want confidence. They want to know they’ve tried everything that matters before they spend money on clubs. This move gets PXG into that mix in a bigger way, and it gives PGA Tour Superstore one more reason to say yes when golfers ask a simple question: Can I try everything here?

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iFIT and Arcis Golf Expand Partnership to Deliver Exclusive Golf-Fitness Content and Equipment Nationwide

admin — Thu, 02 Apr 2026 01:24:22 +0000

LOGAN, UT and DALLAS, TX – iFIT, Inc., a global leader in connected fitness, and Arcis Golf, a premier owner and operator of 88 private, resort, and public golf courses in the United States, have expanded their groundbreaking partnership to include exclusive fitness equipment installations and new content production rights across Arcis Golf’s collection of lifestyle clubs.

Building on their successful collaboration launched in 2025, iFIT and Arcis Golf are deepening their relationship through a dual agreement:

Exclusive Equipment Partnership: Arcis Golf will outfit its properties exclusively with iFIT’s family of brands, including Freemotion and iFIT-connected equipment, and the new NordicTrack Ultra 1 commercial treadmill, delivering a next-generation performance experience for members and guests.
Content Production Partnership: iFIT has secured exclusive rights to film all new golf performance workouts and golf-fitness programming at Arcis Golf’s best-in-class destinations across the United States, further integrating the two brands’ leadership in fitness and sport.

The partnership expansion solidifies Arcis Golf as the home of iFIT’s official golf-fitness content, offering golfers immersive, on-location workouts filmed at some of the nation’s most beautiful clubs.

At Arcis Golf’s The Club at Ruby Hill in Pleasanton, California, the expanded partnership comes to life with the most recent installation of Freemotion commercial strength equipment inside the club’s fitness center, serving as the home for a new golf-centered strength training series on the iFIT platform. These workouts are designed specifically to help golfers build rotational power, stability, and control, bringing performance training directly into the environment where members play and train.

Ruby Hill joins other distinguished Arcis destinations featured on iFIT, where members can experience both in-club strength sessions and immersive outdoor workouts filmed across Arcis properties such as The Club at Snoqualmie Ridge (Seattle-area) and Arrowhead Golf Club (Denver-area). Whether walking a championship course or training inside a state-of-the-art fitness center, Arcis Golf and iFIT are delivering integrated golf-fitness experiences powered by Freemotion equipment and iFIT programming.

“This deepening partnership reflects our shared vision for the future of golf and fitness,” said Blake Walker, Founder, Chairman, and CEO of Arcis Golf. “Our members will benefit from world-class fitness experiences on and off the course, while iFIT’s global audience will discover Arcis Golf through exclusive, beautifully produced training content.”

Mark Watterson, CEO of iFIT Commercial, added: “We’re thrilled to expand our partnership with Arcis Golf to include both content and equipment. Together, we’re redefining how golfers train, merging cutting-edge technology, expert coaching, and stunning golf environments to help every athlete play better and feel stronger.”

This collaboration positions iFIT and Arcis Golf at the forefront of the rapidly growing golf fitness movement, combining advanced Freemotion technology with iFIT’s world-renowned content platform and Arcis’s exceptional venues and expertise.

For additional information, visit www.arcisgolf.com and www.ifit.com.

About iFIT Inc.

iFIT Inc. is a global leader in connected fitness, pioneering interactive technology to help people live longer, healthier lives. With more than 6 million members worldwide, iFIT delivers immersive, personalized workouts at home, in the gym, and on the go through its ecosystem of brands—NordicTrack, ProForm, Freemotion, and the iFIT App. From cardio and strength to golf performance and recovery, iFIT empowers athletes of all levels through innovation, insight, and inspiration. Website: iFIT.com

About Arcis Golf

Arcis Golf is a premier owner and operator of 88 private, resort, and daily fee courses in the United States. Arcis Golf continues to transform its portfolio of clubs into inclusive, lifestyle hubs with dynamic programming and unrivaled amenities. Golf and country clubs are elevated to levels of excellence designed to exceed the needs and expectations of families, friends, members, and guests of all ages. The Company is also known for innovative management, with a best-in-class leadership team committed to enhancing service levels and reinventing the modern club experience. Headquarters: 8343 Douglas Avenue, Ste. 200, Dallas, TX 75225 | Phone: (214) 722-6000 | Website: arcisgolf.com

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