BIG MAX has unveiled the Blade Trio push cart, a model it believes sets a new standard for compact design, durability and on course stability for walking golfers.

Measuring just 71 x 59 x 21 cm when folded, the Blade Trio is the most compact push cart the brand has ever produced. Despite its minimal footprint, it is packed with practical features aimed at making life easier both on and off the course.

Flat Fold design makes storage effortless

At the heart of the Blade Trio is BIG MAX’s Flat Fold technology combined with the brand’s simplest folding mechanism to date.

The cart unfolds in seconds and folds down just as easily, with an intuitive action that makes packing away quick and hassle free.

Once folded, the Blade Trio is designed to fit almost anywhere. It can be stored in a locker, shared in a car boot alongside a golf bag, slid under a bed or even hung on a wall, making it ideal for golfers short on space or frequently on the move.

Lightweight build delivers stability on the course

While its folded size is impressively small, the Blade Trio is built to perform once it is rolling down the fairway.

A robust yet lightweight powder coated aluminium frame keeps total weight to just 6.7 kg, without compromising stability.

An integrated organiser panel with an XL storage compartment provides plenty of room for essentials such as a phone, rangefinder and accessories, while an umbrella holder is also included. Adjustable bag brackets ensure a secure fit for different bag sizes.

Comfort, control and modern styling

A height adjustable soft foam handle allows golfers of all heights to push comfortably, while a footbrake adds confidence on slopes.

The Blade Trio also features Quick Fix and Quick Lok bases, making it easy to attach BIG MAX accessories.

Finished with clean lines and available in Phantom, Phantom Red, White Pink and Grey Charcoal colour options, the Blade Trio combines modern looks with everyday practicality.

It is backed by a five year manufacturer warranty and carries a recommended retail price of £279.99.

BIG MAX has been Europe’s number one push cart brand for more than 25 years, following the success of the world’s first three wheel push cart, the Ti1000.

With its latest Blade Trio release, the brand continues to build on a reputation for innovation, quality and space saving design that has made it a familiar sight on fairways across the continent.

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15 years ago, BIG MAX created a line of leather golf bags under the name JoeJo. For the founders, it was a true passion project and the realization of a long held ambition to create a golf bag that was both beautiful and exceptionally well made.

In the end, genuine leather did not fully meet the standards BIG MAX sets for its products. The ambition remained, but one question stayed with BIG MAX: is there a material that offers the soft feel of leather without its weaknesses?

That development took five years. Five years of testing, rejection, and refinement to create a material that met BIG MAX standards for robustness, durability, and long term performance.

For a time, standard PU seemed like a solution, but in practice it quickly showed wear, scratches, and abrasion. The answer lay deeper in those five years of development in a material that became known as SoftGuard PU.

SoftGuard PU brings together qualities that rarely exist side by side in conventional materials. It is scratch resistant and abrasion resistant, allowing the surface to maintain its character even after intensive use. It is water repellent and weather resistant, performing reliably in a wide range of conditions. It is easy to clean, without the need for extensive care or treatment. It remains structurally stable and durable, preserving both its shape and surface over time. At the same time, it feels soft and luxurious to the touch, and is robust enough for the realities of everyday golf, from the cart to the car trunk, from travel to the driving range.

So what better place to showcase this incredible development than a quarry! Stone, dust, and rough surfaces create an environment that could hardly be more demanding. No studio. No artificial perfection.

Take a look what SoftGuard PU has to offer  https://youtu.be/V9pSwRISZ7s 

The Prime Collection

With Prime, BIG MAX has created a line for 2026 that goes far beyond individual products. The Dri Lite Prime, the Dri Lite Hybrid Prime, and the Dri Lite Silencio Prime combine proven Dri Lite construction with SoftGuard PU as the core material.

Prime is not a departure from the rest of the BIG MAX world. It is a natural next step that shows off the brand’s desire to innovate, experiment and deliver the very best.

“With Prime, we never wanted to develop a bag that simply looked good. From the very beginning, our goal was to create a material that solves a real design challenge.” Commented Maxi Reiter, Head of Marketing at BIG MAX. “SoftGuard PU is softer than standard PU and more durable at the same time. That is not a compromise, it is focused material development. That is exactly what drives us: creating products that prove themselves in use.”

What BIG MAX has successfully done with trolleys for decades, Prime and SoftGuard PU now brings to the golf bag. The question was clear from the start: why should golfers have to choose between a luxury feel and true durability? SoftGuard PU is the answer. It is a design solution that is thoughtful, tested, and made for the golf course.

Prime Collection

About BIG MAX Golf

BIG MAX is Europe’s largest independent golf equipment brand. For more than 30 years, the company has developed, engineered, and distributed golf trolleys, bags, and accessories. Every product starts with a real problem. Every solution is engineered, tested, and built to prove itself on the course.

Press contact: david@medi8ltd.co.uk

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Golfers Interested in New Golf Pride Grips Enjoy Free Install Services At Select Retail Partners Across the United States Now Through March 28

PINEHURST, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.

Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.

To build upon the popularity of ALIGN MAX, Golf Pride identified consumer trends in the golf grip category, indicating golfer interest in grips of a larger size and firmer feel. With those trends in mind, coupled with TOUR feedback, the new line extension offering jumbo sizing and the ZGRIP model gives golfers a wider variety of options for ALIGN MAX’s best-in-class reminder ridge.

“The first step in our innovation process at Golf Pride is asking one simple question: what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Center begin a rigorous research, design, and testing process to execute that vision,” said James Ledford, President of Golf Pride. “With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.”

Benefits of ALIGN MAX and raised ridge technology include:

• Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
• Clubface Awareness: Enhances face angle awareness at setup and throughout the swing, promoting a square clubface.
• Player Confidence: Consistent hand placement facilitates a more repeatable swing, which helps build greater confidence.

For those interested in experiencing ALIGN MAX, there’s no better time to regrip than now. From March 15–28, Golf Pride customers receive a free regripping with the purchase of eight or more Golf Pride grips of their choice at select retail partner locations, including Golf Galaxy, PGA TOUR Superstore, Worldwide Golf Shops, DICK’S House of Sport and Carl’s Golfland.

ALIGN MAX now offers ZGRIP, MCC, and MCC Plus4 grip models in standard and midsize. The new jumbo option is available for the MCC Plus4 model. These grips are available at all major retailers and online stores for $15.99 each.

For more information on ALIGN MAX, ALIGN Technology and the entire 2026 Golf Pride product lineup, visit https://www.golfpride.com and follow the brand on Instagram, Facebook, X and YouTube.

ABOUT GOLF PRIDE

Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, North Carolina, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.

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Wilson Golf has expanded its DYNAPWR driver family with the launch of the new DYNAPWR Max+ driver, which the company says is the straightest and most forgiving driver it has ever produced.

The Max+ has been engineered to deliver a moment of inertia beyond the 10K mark, giving the clubhead exceptional stability at impact.

The result is straighter tee shots and more consistent ball flights, particularly for golfers who do not always find the centre of the face.

Despite reaching this high forgiveness threshold, Wilson says it has avoided increasing overall clubhead mass, a common trade off with ultra high MOI designs.

10K MOI without added mass

The driver is fully adjustable, featuring a six way adjustable hosel and an adjustable rear weight. This allows players to dial in launch and spin characteristics to suit their swing and playing conditions.

Jared Guttmann, Wilson’s manager of advanced golf research and development, said the design approach was focused on efficiency rather than simply adding weight.

He explained that while many 10K MOI drivers rely on extra mass to achieve stability, that can come at the cost of clubhead and ball speed.

According to Guttmann, the Max+ maintains high speeds while still delivering maximum forgiveness.

Re engineered PKR 360 face technology

Performance has been further enhanced through a re engineered PKR 360 face design and aerodynamically inspired shaping aimed at increasing clubhead speed.

The latest PKR 360 construction builds on the technology used in the 2025 DYNAPWR LS, Carbon and Max drivers, with particular attention paid to improving heel side performance without sacrificing speed or consistency across the rest of the face.

Wilson says the new face design delivers significantly greater control points around the perimeter, allowing engineers to remove five grams from the face and reposition that mass toward the rear of the head.

This shift helps achieve the 10K MOI target while keeping the overall clubhead weight unchanged.

Manufacturing tolerances have also been tightened to keep characteristic time at the USGA limit and maximise ball speed within the rules.

Built for forgiveness on mishits

Forgiveness is further supported by optimised bulge and roll geometry.

The face features a rounder profile designed to better manage gear effect on off centre strikes, helping retain spin and maintain distance.

The aim is tighter dispersion and improved accuracy from the tee even on mishits.

Refined shaping and premium looks

The Max+ features a lightweight carbon crown and a newly engineered head shape that creates more usable volume throughout the body.

A lowered crown height and lighter face free up discretionary mass, allowing weight to be pushed farther from the centre of gravity and out towards the perimeter.

This refined shape delivers a confident look at address, including a high toe flare that enhances visual confidence while maintaining high levels of stability and playability.

Sound and feel tuned for performance

Acoustics were also a key focus during development. Wilson engineers used advanced topology optimisation, extensive simulation and multiple physical prototypes to refine the sound and feel at impact.

According to Guttmann, large profile drivers are particularly difficult to tune acoustically, especially for faster swingers, making sound and feel a major area of attention throughout the design process.

Availability and price

The Wilson DYNAPWR Max+ driver will be available next month with a recommended retail price of £429.

It will be offered with a stock UST LIN Q PowerCore Blue shaft in A, R and S flexes at 55 grams, as well as a UST Helium NCT 4 Lightweight shaft in a 40 gram lite flex.

Loft options include 9 degrees right handed, 10.5 degrees right and left handed, 12 degrees right handed and a 12 degree Lite right handed model.

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