CARLSBAD, CA   — ARETERA Golf, a rising innovator in premium golf–shaft engineering, is responding to market demand from fitting partners, domestic and abroad, with an expansion to its mid-active and extremely popular shaft model, EC1.

EC1, known for its incredible feel and unmatched torsional stability, is extending its Blue profile to the 85g weight class for 4 and 5 flexes. This creates additional fitting opportunities for strong hitters off the tee and higher-lofted fairway woods alike. Launched in 2024, EC1 has exceeded expectations as players gravitate toward the familiarity of a mid-active profile, while experiencing tighter dispersion, better transfer of power and more overall distance.

“Much like the game of golf, we believe deeply in constant and continual improvement while in pursuit of product excellence. Our goal is to meet players where they are and unlock outcomes they’ve never seen. Extending the tried and true EC1 delivers on that promise, providing fitters more opportunity to optimize player performance with the utmost confidence in their equipment.”

Chris Elson
Co-Founder

Key Features of EC1:

• Premium Materials: We utilize premium, ultra-high modulus, exotic fibers including the use of a proprietary blend of fibers woven into a flat, spread tow weave called POWERGRID – delivering unmatched stability without adding weight.
• Advanced Architecture: Our Coreless Design eliminates the industry standard of a bias core and instead integrates bias plies throughout the shaft wall from the inside out providing inertial balance between bending stiffness and torsional stability.
• Build Precision: Our fine-tuned engineering techniques, utilizing up to 4 times as many material plies, yield a balanced, concentric and consistent product.

The addition of EC1 Blue 85g lifts the product family to a generous 27 weight and flex combinations to accommodate a variety of swing types and player profiles. Now, players can benefit from a consistent feel throughout the entire top end of the bag from 45g to 85g options, driver to 9 wood.

Design to Outperform.
ARETERA Golf designs and manufactures high-performance golf shafts using advanced materials and engineering principles typically reserved for aerospace and elite sporting applications. Dedicated to creating equipment that elevates a golfer’s natural abilities, ARETERA combines precision, technology, and craftsmanship to deliver products trusted by fitters and players worldwide. The name ARETERA is derived from the Greek word “Arete”, a Greek philosophy centered around “Excellence in everything you do,” and is built into their brand DNA.

Curiosity, inquiry and passion for innovation collectively drive us to challenge the status quo — to push the boundaries of engineering — along our quest for unmatched performance.

www.areteragolf.com

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New brand delivers its first wave of customizable putters

[BOISE, ID] — Killer Golf today announced the official launch of its modular putter platform and confirmed that the company has begun shipping its first Artifact putters to customers, marking a major milestone for the emerging equipment brand.

First introduced to the golf industry earlier this year in Orlando at the PGA Merchandise Show, Killer Golf’s modular system is designed to allow golfers to calibrate weight, balance and feel before play, ensuring the putter aligns with how they feel on any given day. With initial orders now fulfilled and arriving in golfers’ hands, the brand officially enters the marketplace with a differentiated approach to putting performance.

“At its core, putting is dynamic,” said Shamik Patel, founder of Killer Golf. “The golfer changes day to day, but the putter is traditionally frozen in one configuration. We built Killer Golf to replace that compromise with a precision platform that can be tuned before you play, then locked in so it stays absolutely stable through impact. Seeing our first putters ship is an exciting moment for our team and our customers.”

Killer Golf’s launch centers on The Artifact putters, including The Wing and The Blade, paired with a modular architecture that supports highly personalized setup and repeatable stability once configured. The system is designed to address a common challenge among golfers: a putter that felt “perfect yesterday” can feel unfamiliar today due to changes in tempo, nerves or balance.

 Product System Highlights

Killer Golf’s inaugural lineup includes:

• Artifact Wing: Designed for golfers seeking composure, stability and confidence through impact, while remaining compatible with modular calibration components.
• Artifact Blade: Built for golfers who prioritize feel, feedback and control, with a balance profile intended to support precise calibration on the modular platform.
• Modulators (Anchors and Equilibrium): Interchangeable components that adjust mass, tempo and balance behavior prior to play based on conditions and the golfer’s physical state.
• Artifact Lifestyle System: Interchangeable personal emblems designed to reflect focus, meaning and milestones, secured through a proprietary locking system.

The putters are handcrafted and offered in limited initial production runs, with pricing set at $495 for the Artifact Blade and $525 for the Artifact Wing. Standard colorways include Armor Black and Frost, with Champagne and Gold available as limited-edition releases.

Beyond performance tuning, Killer Golf introduces a new layer of customization through its “5th Dimension” philosophy, bringing personality and self-expression into the putting experience. Through its interchangeable Artifact Lifestyle system, golfers can personalize the look and feel of their putter with bold design elements that reflect individuality, creativity and mindset. Rather than conforming to traditional, uniform designs, the system allows players to create a putter that feels uniquely their own, turning every round into a more engaging and personal experience.

Killer Golf is currently fulfilling early orders, including its serialized “First 100” run, as part of a founder-led launch strategy. Additional inventory will be released in phases as production scales.

For more information, product details and updates, visit KillerGolf.com. High-resolution images are available upon request.

ABOUT KILLER GOLF

Killer Golf is a golf equipment brand focused on craftsmanship, innovation and modular customization in putting. The company’s Artifact system is designed to help golfers personalize their setup across base, weight and components, supporting performance, confidence and self-expression as the player evolves.

 MEDIA CONTACT
Bo Wood – Golf Space Collective
bo@golfspacecollective.com

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