The World’s #1 Custom Club Fitter Becomes an Exclusive Fitting and Retail Partner for McLaren Golf

Willowbrook, IL – Club Champion, the world’s #1 custom golf club fitting company, announced it has been selected as one of a limited number of authorized fitting partners and retailers worldwide to carry and custom-fit the debut line of clubs from McLaren Golf, the new golf equipment brand born from one of motorsport’s most iconic names. Club Champion will offer McLaren Golf clubs exclusively through its custom fitting process at 160+ studio locations across the United States, Canada, United Kingdom, and Australia, ensuring every McLaren Golf club purchased through Club Champion is precisely fit to the individual golfer’s swing. 

The partnership makes Club Champion one of the few places in the world where golfers can access McLaren Golf equipment – and the only fitting environment where they can do so backed by Club Champion’s proprietary fitting process, industry-leading launch monitor technology, and the most comprehensive component library in golf with over 65,000 shaft, head, and grip combinations.  

“McLaren built its name on the pursuit of perfection and so did we,” said Nick Sherburne, Club Champion Founder. “This partnership exists because both brands share an uncompromising commitment to precision – and to giving high-performance enthusiasts equipment that actually matches their capabilities.”

McLaren Golf: A New Standard for Performance Equipment 

McLaren Golf enters the equipment market carrying one of the most recognizable brands in the world of performance engineering. Known for Formula 1 championships, hypercar design, and an obsessive pursuit of aerodynamic efficiency and material science, McLaren brings a fundamentally different approach to club design – one rooted in aerospace-grade materials, precision manufacturing tolerances, and data-driven performance optimization that mirrors the technology used in its racing and road car divisions. 

The debut club line reflects that philosophy at every level: advanced carbon fiber and titanium construction, proprietary face technology designed to maximize ball speed across the hitting area, and a design language that is unmistakably McLaren – clean, purposeful, and built for those who refuse to compromise. 

“We didn’t enter golf to make beautiful clubs,” said Tim Rittenhouse, McLaren Golf Chief Commercial Officer. “We entered to make the best-performing clubs in the world. The McLaren name has never stood for anything less than that standard – and McLaren Golf will be no different.”  

Why Club Champion – And Why A Fitting Is Required 

McLaren’s decision to partner with Club Champion for fitting and retail distribution reflects a shared philosophy: that a high-performance club in the wrong configuration for a golfer’s swing is a high-performance club that underperforms. Equipment at this level demands fitting. Off-the-rack delivery would be inconsistent with what the McLaren name represents. 

Club Champion was selected for its unmatched fitting infrastructure – 160+ studio locations, proprietary fitting methodology and technology, and a brand reputation built on delivering measurable performance improvements for golfers of every level. Every McLaren Golf club sold through Club Champion will be custom-configured – shaft, head, loft, lie, length, and grip – to the specific golfer based on real swing data collected during a Club Champion fitting session. 

‘The right club in the wrong configuration is still the wrong club.’ That principle is why Club Champion was built – and it’s why McLaren Golf chose Club Champion as one of their exclusive global fitting partners. 

Availability and How to Access McLaren Golf Through Club Champion 

McLaren Golf clubs will be available through Club Champion’s custom fitting process beginning in mid-May. Golfers interested in McLaren Golf equipment must begin with a Club Champion fitting session, during which their swing data will be used to configure the precise McLaren Golf specifications that will maximize performance for their individual game. 

Given the limited global distribution of McLaren Golf equipment, demand is expected to significantly exceed initial availability. Club Champion encourages interested golfers to book a fitting session as early as possible by visiting clubchampion.com.  

About Club Champion

Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 150 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 65 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit clubchampion.com.

About McLaren Golf

McLaren Golf is the golf equipment division of the McLaren Group, the British performance engineering and motorsport brand behind McLaren Formula 1, McLaren Automotive, and McLaren Applied. McLaren Golf brings the group’s expertise in advanced materials, aerodynamic design, and precision manufacturing to the golf equipment market, producing clubs built to the exacting tolerances that define everything the McLaren name represents. For more information, visit mclarengolf.com.

Media Contacts

Club Champion

Katie Johnson | (815) 690-8901

katie.johnson@clubchampion.com

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HUNTINGTON BEACH, Calif. – SRIXON®, a global leader in tour-quality golf equipment and innovation, announces the launch of its new global brand platform, “Obsessed With It,” marking a powerful reintroduction of the brand’s voice, identity, and vision worldwide.

Built on precision, performance and dedication, Srixon is trusted by some of the best professionals in the world but made for anyone obsessed with getting better. From tour players to weekend grinders, it’s not just about the scorecard, it’s about the shared love of the game.

“If there’s one thing every golfer understands, it’s obsession. Golf gets under your skin, occupying your imagination and relentlessly pulling you back in. That’s what elevates it from a game to something more. And it’s a shared experience uniting golfers since the dawn of the sport,” said James Fodera, Srixon Creative Director. “Naturally, that’s the story we simply couldn’t escape throughout our rebrand efforts. So, while Srixon’s new tone and manner is as rooted in performance as it’s ever been, Obsessed With It invigorates our brand with energy, excitement, and a fresh new look that resonates with golfers everywhere.”

A Rebrand Inspired by the Players Themselves

This new chapter began with listening to the golfers shaping the game right now. A diverse mix, united by the same obsession. The ones who are redefining what serious golf means and what they expect from the brands they trust: honesty, precision, and the same relentless pursuit of the next level. This shift marks a return to what golf really is, not as a polished product, but a living, breathing obsession. Through cinematic storytelling and design rooted in precision, Srixon celebrates those united by the game’s beautiful struggle and the players who come back again and again in the pursuit of better.

Refined Global Identity

Srixon’s new brand expression blends premium craftsmanship with quiet confidence, uniting their global markets under a modern, cohesive aesthetic. The refreshed look and voice embody precision and performance without pretense; discerning, competitive, aspirational, premium, and confident, yet always grounded in authenticity and respect for the game. From refined logos to photography that captures candid, human moments, the new visual identity reflects golf’s truest self.

Unlocking a new visual identity begins with a standalone mark. Srixon will feature its distinctive “S” across marketing efforts, creating a cohesive identity system that delivers immediate brand recognition at every touchpoint. The “S” doesn’t replace the Srixon wordmark, it amplifies it, forming a comprehensive visual ecosystem that strengthens the brand as a whole. 

The 2026 rebrand will unfold across four interconnected global campaigns, each illuminating at least one of three pillars which support Srixon’s new brand DNA: Performance, Progress, and Fellowship. These campaigns balance brand, product, and

professional athlete storytelling to speak to every golfer who understands that progress isn’t a finish line; it’s a lifestyle. The game is evolving, getting younger and more diverse, and Srixon’s new platform reflects that energy.

“Our players told us they wanted to see more of themselves in the brand and that feedback became our blueprint for everything you’ll see in this rebrand,” said Chris Kircher, Vice President of Marketing at Srixon. “They’re not chasing perfection, that’s impossible in golf. What they are chasing is progress. This new mantra honors that dedication and brings their passion to life across everything we do.”

Proof Through Performance

The rebrand also introduces new creative storytelling around Srixon’s latest product innovations. Letting the details of the product guide the experience, rather than clustered claims or endless specs. This new direction creates a sense of balance and focus, while maintaining that connection with players on a level that’s down to earth.

With this rebrand, Srixon invites golfers everywhere to see themselves reflected in the brand’s DNA, driven by passion, bonded by fellowship, and forever chasing that one perfect shot. Team Srixon is united by the obsession. Ready to join?

To learn more about Obsessed With It, visit us.dunlopsports.com/srixon.

About Dunlop Sports Americas

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

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