expands – Golfing Networks

Austad’s Golf Expands Premium Offering Across the Upper Midwest with New PXG Partnership

admin — Tue, 12 May 2026 23:55:29 +0000

PXG golf clubs now available to more golfers through Austad’s trusted fitting experience

SIOUX FALLS, S.D., – Austad’s Golf, a premier golf retailer and Top 100 custom fitting destination, today announced a new partnership with PXG (Parsons Xtreme Golf), a global leader in high-performance golf equipment and innovation. Beginning April 21, Austad’s will offer PXG clubs at all of its retail locations across the Upper Midwest, delivered through its expert custom fitting experience.

The partnership marks a key step in PXG’s strategic retail expansion, extending access to its tour-proven equipment through select partners who can deliver the brand’s fitting-first approach at scale. Austad’s will serve as a certified regional partner, bringing PXG’s technology to golfers across Nebraska, Iowa, South Dakota, North Dakota, and Minnesota. Through Austad’s award-winning, data-driven fitting process, PXG’s technology will be precisely fit to help golfers of all abilities play better.

“This is a huge moment for us and for golfers in the Midwest,” said Ryan Austad, President of Austad’s Golf. “PXG has built an incredible reputation for innovation, and we’re excited to pair that with what we believe is the best custom fitting experience in golf. When you combine PXG’s technology with a true fitting process, the results can be game-changing.”

“This is about access without compromise,” said Brad Schweigert, Chief Operating Officer at PXG. “As we continue to grow, we’re intentional about partnering with retailers who deliver the fitting experience the right way, combining product knowledge, advanced fitting capabilities, and a commitment to helping golfers play better. Austad’s shares our fitting-first philosophy and is well positioned to deliver the experience PXG is known for.”

With the addition of PXG, Austad’s continues to strengthen its position as a destination for golfers seeking expert guidance, premium equipment, and measurable performance gains. “At the end of the day, it’s about helping golfers play better and enjoy the game more,” added Austad. “PXG gives us another incredible tool to do exactly that.”

To learn more or book a fitting visit Austad’s Customfit – Austad’s Golf.

About Austad’s Golf

Founded in 1963, Austad’s Golf is a family-owned retailer with 10 locations across the Upper Midwest. Known for its award-winning custom fitting services, extensive product selection, and commitment to customer experience, Austad’s Golf is dedicated to helping golfers of all skill levels play better through expert advice and premium equipment.

About PXG (Parsons Xtreme Golf)

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product—from clubs to apparel—should be markedly better. Every innovation should noticeably improve performance, and every moment of impact should elevate enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel and accessories.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Storm.

Media Contact:

Austad’s Golf
Sara Austad | Vice President of Marketing
sara@austadgolf.com
605-336-3135
austads.com

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Scott Golf Expands Premium Equipment Offering for Pro Shops and Club Fitters

admin — Thu, 30 Apr 2026 23:21:17 +0000

PAYSON, UT – Scott Golf is increasing its focus on partnerships with golf professionals, pro shops, and club fitters, offering a premium equipment line designed to provide a differentiated product story at retail.

The company’s lineup includes handcrafted irons, wedges, and putters, positioned for players seeking performance-driven equipment with a strong emphasis on feel and build quality.

“For shops, it’s not just about having another club on the wall,” said Petersen. “It’s about having something that stands out and gives golfers a reason to engage. That’s where we fit in.”

Scott Golf’s products are designed to complement fitting environments, where players can evaluate performance characteristics such as dispersion and strike consistency or allow the player to buy out of the shop.

“When golfers hit these, they notice the difference immediately,” Petersen added. “That gives pros and fitters something real to talk about, not just another list of specs.”

Scott added, “Some companies are known for one category and expand into wedges or putters because they feel they have to. At Scott Golf, our putters, irons, and wedges are all built to the same uncompromising standard. Every category is premium. Every club is luxury.”

Scott Golf continues to build relationships within the golf industry while maintaining a focused distribution strategy.

For more information, visit ScottGolf.com.

About Scott Golf

Scott Golf is a premium golf equipment company focused on delivering performance through craftsmanship and innovative material design. The brand’s lineup includes handcrafted irons, wedges, and putters, including The Woody, which features a proprietary wood fiber insert engineered for exceptional feel and consistency. Scott Golf serves players who prioritize feedback, control, and precision.
For Media Inquiries: Denny Mazur; Denny@InsideSportsTeam.com; 716-771-4843

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Mizuno Expands Signature Series with the Pro S-1 Muscle Back Irons

admin — Fri, 17 Apr 2026 03:29:19 +0000

Mizuno, renowned for its relentless pursuit of forging perfection, have unveiled the Mizuno Pro S-1 irons—an exciting new addition to its celebrated Signature Series.

Crafted for the discerning player, the S-1 is a bold step forward in Mizuno’s mission to deliver precision engineering, peerless feel, and continuously refined performance.

TRADITION

The Mizuno Signature Series reflects the company’s long-standing commitment to producing meticulously designed clubs that balance tradition with the needs of the modern golfer.

The Mizuno Pro S-1 follows the introduction of the hugely popular Mizuno Pro S-3 irons in January, offering players another standout option within the family.

The Mizuno Pro S-1 irons are pure muscle backs, designed for players who demand ultimate precision and workability.

At the core of the Mizuno Pro S-1 is Mizuno’s Grain Flow Forged HD process, carefully executed in Hiroshima, Japan.

Forged from a single billet of 1025E Pure Select Mild Carbon Steel, the S-1 delivers the unmistakably soft and responsive feel through impact that Mizuno is globally known for.

The inclusion of a copper underlay further optimises this experience, subtly refining vibration patterns to produce the purest, most satisfying feedback.

MAKING A DIFFERENCE

Developed and tested with input from tour professionals, the S-1 incorporates a Channel Back Design that redistributes mass for greater vertical stability and a more consistent centre of gravity.

This design works seamlessly with Mizuno’s Harmonic Impact Technology, which fine-tunes the feel by adjusting the club’s vibration frequencies to deliver even more responsive feedback.

Building on Mizuno’s continuous drive for improvement, the S-1 introduces a re-engineered sole that has been precisely shaped to optimise turf interaction.

WHAT’S NEW

Compared to its predecessor, the Mizuno Pro 241, the S-1 sole features a flatter camber, a sharper leading edge, and an additional degree of bounce.

The result is a club that offers greater forgiveness for shallower attack angles while reducing the chance of digging—giving players the confidence to commit to every shot.

Visually, the S-1 has been crafted to appeal to the modern, competitive golfer. It features a compact, tour-preferred profile with a square toe design, a thin topline, and straight edges that convey discipline and purpose.

The Soft White Satin finish not only complements its sophisticated appearance but also serves to reduce glare at address.

ELITE

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Titleist expands AIM alignment to AVX, Tour Soft, Velocity and TruFeel

admin — Sat, 28 Mar 2026 08:50:10 +0000

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the equator.

These days, however, alignment aids have become part of the engineering conversation.

Titleist has just announced that it has expanded its Alignment Integrated Marking lineup – known simply as AIM – by introducing new alignment designs on the AVX, Tour Soft, Velocity and TruFeel golf balls. The move extends alignment-focused options across nearly the entire Titleist ball lineup, joining the AIM designs already available in the Pro V1 family.

What’s notable isn’t just the graphics themselves. It’s the reason they exist.

Testing conducted by Titleist found that golfers using the AIM alignment designs were up to 35 percent more precise when aligning putts compared to players using a standard sidestamp. That kind of improvement has less to do with marketing and more to do with how golfers process visual information when kneeling or standing over a putt.

Give the eye a longer, clearer reference line and your brain commits more confidently to your target.

Interestingly, the four balls have each received slightly different AIM treatments based on the type of golfer they’re designed to serve.

The AVX and TruFeel models feature AIM 360 designs, markings that wrap around the circumference of the ball to create a continuous visual reference at address. The pattern gradually fades as it circles the ball, creating a runway effect that helps players visualize the intended start line.

AVX is designed for players who need a low-spin ball and aspire to having a more-penetrating flight with soft feel. The latest version also includes a faster core formulation and a redesigned casing layer intended to maintain distance while improving short-game control.

TruFeel, the softest ball in the Titleist lineup, gets a similar 360-degree alignment concept but in a continuous arrow design that circles the ball. The ball itself remains focused on distance, consistent greenside spin and a very soft feel for players who prioritize comfort off the clubface.

Tour Soft and Velocity take a slightly different approach. Both feature AIM Performance markings positioned opposite the sidestamp, which Titleist describes as the fourth pole of the golf ball.

Tour Soft receives an extended three-line alignment design available in multiple color combinations, built for players looking for a blend of distance, spin and soft feel at a mid-tier price. The updated model also features a new dimple pattern, revised core dimensions and a modified elastomer cover blend aimed at producing a more consistent flight and improved stopping power.

Velocity, on the other hand, leans into distance. Its AIM Performance marking uses an arrow-style design intended to guide the eye toward the target, fitting a ball that is engineered primarily for speed and long carry.

Retail pricing reflects where each ball sits in the lineup: AVX AIM 360 at $49.99 per dozen, Tour Soft AIM Performance at $39.99, Velocity AIM Performance at $29.99 and TruFeel AIM 360 at $24.99.

There’s a broader shift behind all of this. Titleist’s research showed that roughly 65 percent of players on the PGA Tour already mark their golf balls with some kind of alignment aid, which is one of the reasons the company began exploring built-in solutions.

In other words, golfers have been asking for alignment help for years. They’ve just been drawing it themselves.

Now the manufacturers are doing the work for them.

It’s another reminder that modern golf equipment isn’t only about launch conditions or ball speed. Increasingly, it’s also about confidence – especially on the greens, where the difference between a good putt and a bad one often begins with something simple:

Where you aim.

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Mizuno Expands the Pro Line Irons range

admin — Sat, 31 Jan 2026 02:52:35 +0000

Cut Sole introduces sharper leading edges and bevelled trailing relief, ensuring dependable turf interaction from every lie.

Completing the design, a Nickel Chrome Satin Brush finish reduces glare and reinforces the premium aesthetic.

Mizuno M-15 iron

The M-15, successor to the Mizuno Pro 245, offers a fully integrated progression of performance from long iron to wedge.

Each section of the set is designed with a specific purpose, creating smooth transitions in both shape and feel throughout.

At the core of the design lies the Contoured Ellipse Face, the latest development of Mizuno’s CORTECH technology, which defines the 4–8 irons. This multi-thickness forged construction, supported by a hollow body design, optimises ball speed and consistency while preserving the soft, responsive feel Mizuno players prize.

To improve launch and stability, tungsten weighting of 51g in the long irons and 50.3g in the mids has been strategically suspended within the head, helping produce straighter, more forgiving performance.

The long and mid irons pair a Grain Flow Forged 4135+ Chromoly face and neck with a stainless-steel back piece for additional rebound. The 9-iron to gap wedge transitions into a partial hollow 1025E Grain Flow Forged HD body with a stainless back, a construction that emphasises control, precision and manoeuvrability.

Refined sole geometry with added bounce encourages a cleaner entry and smoother exit through the turf, maintaining consistency across all course conditions.

M-15 Close up

Mizuno’s Harmonic Impact Technology and copper underlay reduce sound pressure around the 6kHz frequency, producing the soft yet solid strike that Mizuno players instinctively recognise.

Finished in Premium Nickel Chrome Satin, the M-15 brings a contemporary look with tour-informed shaping.

Together, the M-13 and M-15 mark the start of the Mizuno Pro Modern Series, joining the Signature Series (S-1 muscleback and S-3 cavity) to complete the Mizuno Pro line-up.

While the Signature Series continues Mizuno’s most traditional tour iron lineage, the Modern Series introduces new-generation solutions in speed, stability and shot-height control, all within the classic, compact profiles trusted by elite players.

The result is a clearer, more refined Mizuno Pro structure, one that offers golfers the freedom to match head design to playing style without ever losing the forged identity that defines Mizuno.

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