The World’s #1 Custom Club Fitter Becomes an Exclusive Fitting and Retail Partner for McLaren Golf

Willowbrook, IL – Club Champion, the world’s #1 custom golf club fitting company, announced it has been selected as one of a limited number of authorized fitting partners and retailers worldwide to carry and custom-fit the debut line of clubs from McLaren Golf, the new golf equipment brand born from one of motorsport’s most iconic names. Club Champion will offer McLaren Golf clubs exclusively through its custom fitting process at 160+ studio locations across the United States, Canada, United Kingdom, and Australia, ensuring every McLaren Golf club purchased through Club Champion is precisely fit to the individual golfer’s swing. 

The partnership makes Club Champion one of the few places in the world where golfers can access McLaren Golf equipment – and the only fitting environment where they can do so backed by Club Champion’s proprietary fitting process, industry-leading launch monitor technology, and the most comprehensive component library in golf with over 65,000 shaft, head, and grip combinations.  

“McLaren built its name on the pursuit of perfection and so did we,” said Nick Sherburne, Club Champion Founder. “This partnership exists because both brands share an uncompromising commitment to precision – and to giving high-performance enthusiasts equipment that actually matches their capabilities.”

McLaren Golf: A New Standard for Performance Equipment 

McLaren Golf enters the equipment market carrying one of the most recognizable brands in the world of performance engineering. Known for Formula 1 championships, hypercar design, and an obsessive pursuit of aerodynamic efficiency and material science, McLaren brings a fundamentally different approach to club design – one rooted in aerospace-grade materials, precision manufacturing tolerances, and data-driven performance optimization that mirrors the technology used in its racing and road car divisions. 

The debut club line reflects that philosophy at every level: advanced carbon fiber and titanium construction, proprietary face technology designed to maximize ball speed across the hitting area, and a design language that is unmistakably McLaren – clean, purposeful, and built for those who refuse to compromise. 

“We didn’t enter golf to make beautiful clubs,” said Tim Rittenhouse, McLaren Golf Chief Commercial Officer. “We entered to make the best-performing clubs in the world. The McLaren name has never stood for anything less than that standard – and McLaren Golf will be no different.”  

Why Club Champion – And Why A Fitting Is Required 

McLaren’s decision to partner with Club Champion for fitting and retail distribution reflects a shared philosophy: that a high-performance club in the wrong configuration for a golfer’s swing is a high-performance club that underperforms. Equipment at this level demands fitting. Off-the-rack delivery would be inconsistent with what the McLaren name represents. 

Club Champion was selected for its unmatched fitting infrastructure – 160+ studio locations, proprietary fitting methodology and technology, and a brand reputation built on delivering measurable performance improvements for golfers of every level. Every McLaren Golf club sold through Club Champion will be custom-configured – shaft, head, loft, lie, length, and grip – to the specific golfer based on real swing data collected during a Club Champion fitting session. 

‘The right club in the wrong configuration is still the wrong club.’ That principle is why Club Champion was built – and it’s why McLaren Golf chose Club Champion as one of their exclusive global fitting partners. 

Availability and How to Access McLaren Golf Through Club Champion 

McLaren Golf clubs will be available through Club Champion’s custom fitting process beginning in mid-May. Golfers interested in McLaren Golf equipment must begin with a Club Champion fitting session, during which their swing data will be used to configure the precise McLaren Golf specifications that will maximize performance for their individual game. 

Given the limited global distribution of McLaren Golf equipment, demand is expected to significantly exceed initial availability. Club Champion encourages interested golfers to book a fitting session as early as possible by visiting clubchampion.com.  

About Club Champion

Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 150 Club Champion locations internationally, including studios in Canada, the UK, and Australia. Each US studio offers golfers access to over 65 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and boasts more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit clubchampion.com.

About McLaren Golf

McLaren Golf is the golf equipment division of the McLaren Group, the British performance engineering and motorsport brand behind McLaren Formula 1, McLaren Automotive, and McLaren Applied. McLaren Golf brings the group’s expertise in advanced materials, aerodynamic design, and precision manufacturing to the golf equipment market, producing clubs built to the exacting tolerances that define everything the McLaren name represents. For more information, visit mclarengolf.com.

Media Contacts

Club Champion

Katie Johnson | (815) 690-8901

katie.johnson@clubchampion.com

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(BUFFALO, N.Y.) – GENIUS – a new, first-of-its-kind golf ball featuring embedded electronics that capture crucial putting data – will debut at the 2026 PGA Merchandise Show in Booth 1715.

Benefitting golfers of all abilities and PGA coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball.  Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect. 

Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across strokes and green speed are captured and, using proprietary algorithms, processed and delivered via Bluetooth to the GENIUS app on a user’s smartphone.

The GENIUS app then instantaneously shares actionable feedback specific to each user’s unique putting stroke.  The guided sessions improve alignment, direction and distance control, skid and roll quality, lag putting and other core disciplines.

Developed over five years of intense R&D by leading golf ball engineers formerly with Titleist, TaylorMade and Srixon, GENIUS delivers pinpoint-accurate insights at a fraction of the cost of high-end indoor putting studio systems. Two-time PGA Championship winner Dave Stockton, Sr., along with his fellow acclaimed putting coaches and sons Dave, Jr. and Ron Stockton, heavily contributed to GENIUS’s groundbreaking technology.

“Putting is where pros make money and amateurs make memories, and in my 35 years of teaching, I’ve never worked with a product as consequential as GENIUS,” said Ron Stockton.  “It will change how I teach and stay connected to my players 24/7.”

“Data has historically been focused on the full swing despite putting accounting for 40 to 45% of the average golfer’s strokes,” said Mike Jordan, Chief Executive Officer of GENIUS and a 25-year veteran of golf ball innovation.  “This imbalance is where the breakthrough GENIUS fits – electronics inside a golf ball identify exact problems and associated fixes, keeping the complicated super simple.”

To prevent potential information overload, captured putting data is distilled down to a GENIUS Stroke Score, a simple benchmark that tracks elite-level patterns and improvement and, through the GENIUS app, compares performance against the broader GENIUS community.

GENIUS is effective outdoors on practice greens – for everything from tap-ins to long lag putts – and indoors on mats, floors and carpets.  There is no need for setup, face stickers or alignment rods – just drop a ball and start rolling putts.

The GENIUS ball boasts a battery life of around 10,000 putts.  When a ball nears its end-of-life, the GENIUS system will automatically detect it as long as a user’s subscription is active and ship a free replacement.

Three GENIUS balls, a carrying case and annual app subscription is $240.  Initial product shipments are planned for Q2 2026 with pre-orders taken at the PGA Show. 

About GENIUS

GENIUS is a sports tech company with putting as the first application of its patented smart golf ball and future uses planned for all clubs in the bag.  Meticulously engineered to significantly improve putting, it is the first, new and only ball of its kind with electronics inside.  Data is transmitted from the ball to a user’s phone, measuring skid, stimp, side spin, launch angle, face angle, distance, roll stability and more.  Playing like a Tour-level ball, GENIUS shows golfers how to intuitively use the data to putt more on-line and in the hole.

More information: www.geniusball.golf, info@geniusball.golf, @thegeniusball (Instagram)

Stephen Reynolds
Reynolds Media Group
stephen@reynoldsmediagrp.com
703-344-6031

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• Newton Golf will introduce: New Fast Motion fairway and hybrid shafts; New Motion hybrid shafts; and refined driver and fairway models across both families.

• ”Match the Dots,” Newton Golf’s simplified fitting system, matches the dot specification from driver through hybrid

CAMARILLO, CA – Newton Golf Company (NASDAQ: NWTG) (“Newton Golf” or the “Company”), a technology-forward golf equipment innovator applying physics-driven engineering to golf performance, announces its participation in the 2026 PGA Show, taking place January 20-23 in Orlando, Florida.

The Company will debut new Newton Fast Motion fairway wood shafts, introduce dedicated hybrid shafts across all product offerings for the first time, and present refined 2026 versions of its existing Fast Motion driver and Motion driver and fairway shafts. This expanded product lineup follows a strong 2025 performance for Newton Golf’s shaft business, highlighted by achieving the No. 1 selling shaft position for both drivers and fairway woods at Club Champion, one of the world’s largest professional club-fitting retailers.

For 2026, Newton Golf built on the proven performance of its core shaft products, guided by extensive work with Tour and amateur golfers. The focus was on strengthening how its shaft lineup performs as a matching dot system. This approach addresses the complexity golfers face when selecting shafts between driver, fairway woods, and hybrids, where differences in weight, feel, and performance can make consistency difficult to achieve. Newton Golf’s matching dot system provides uniformity for the golfer rather than forcing them to adapt the driver shafts for fairway woods and then matching those to a different hybrid shaft. 

“Our work with Tour players and amateurs showed us that converting a driver shaft for a fairway wood use is not optimal and that selecting different shafts for driver, fairway woods and hybrids is confusing and difficult at every level,” said Aki Yorihiro, Founder and Chief Technology Officer, Newton Golf. “When shafts change weight, profile, or feel from driver to fairway to hybrid, it leads to inconsistency. The new Motion and Fast Motion shafts solve this challenge by optimizing the performance of each dot (flex) consistent across every category. To simplify fitting for golfers and fitters, all they have to do is “Match the Dots” across the lineup.”

New and updated products on display at booth #1561 at the 2026 PGA Show include:

Enhanced Fiber Interaction, Improved Material Behavior and Tighter Consistency from Shaft to Shaft

• Newton Fast Motion Fairway Wood Shafts – One of the very few shafts on the market designed specifically for fairway woods and unique demands both off the tee and turf, the lighter Fast Motion Fairway Woods shafts extend Newton’s physics-based approach beyond the driver. Unlike competitors that recommend converting a driver shaft for fairway woods by giving tip trimming guides, Newton Golf designs fairway shafts from the ground up to account for smaller but heavier clubheads, turf interaction, different spin targets and the desire for higher ball flight while improving speed, accuracy and feel.

• Newton Hybrid Shafts (Motion and Fast Motion) – Newton Golf will introduce dedicated hybrid shafts engineered to deliver consistent feel and response across driver, fairway, and hybrid. The design helps reduce swing adjustments between clubs and improves control in scoring situations.

• Updated 2026 Newton Motion Driver and Fairway Shafts – The Company also will showcase refined 2026 versions of its Fast Motion Driver and Motion Driver and Fairway shafts, incorporating improved consistency, streamlined specifications across the lineup, and tighter manufacturing tolerances while preserving the feel and performance characteristics that established Fast Motion and Motion as a market-leading products.

Also on display at the show will be the current full Newton Gravity putter line.

On Tuesday, January 20, PGA Show attendees will have the opportunity to test Newton Golf’s latest shaft innovations during Demo Day at Orange County National Golf Center.

From Wednesday, January 21 through Friday, January 23, Newton Golf Company will showcase its products at Booth #1561 in the Orange County Convention Center. Company representatives will be available to discuss the technology, design philosophy, and performance characteristics of the new shaft lineup.

“The PGA Show is the right stage to show how far our shaft business has progressed,” said Greg Campbell, Executive Chairman and Chief Executive Officer of Newton Golf Company. “We had a strong year in 2025, and the 2026 introductions build on that momentum by making performance easier to understand, easier to fit, and easier to trust across the bag.”

All NEWTON GOLF products can be found on www.newtongolfco.com.

About NEWTON GOLF

At Newton Golf, we harness the power of physics to revolutionize golf equipment design. Formerly known as Sacks Parente, our rebranding reflects our commitment to innovation inspired by Sir Isaac Newton, the father of physics. By applying Newtonian principles to every aspect of our design process, we create precision-engineered golf equipment—including Newton Motion shafts and Gravity putters—that delivers unmatched stability, control, and performance. Our mission is to empower golfers with scientifically advanced tools that maximize consistency and accuracy, ensuring every swing is backed by the laws of physics.

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Kevin Cunningham

Golf.com Editor

As senior managing producer for GOLF.com, Cunningham edits, writes and publishes stories on GOLF.com, and manages the brand’s e-newsletters, which reach more than 1.4 million subscribers each month. A former two-time intern, he also helps keep GOLF.com humming outside the news-breaking stories and service content provided by our reporters and writers, and works with the tech team in the development of new products and innovative ways to deliver an engaging site to our audience.

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Kevin Cunningham

Golf.com Editor

As senior managing producer for GOLF.com, Cunningham edits, writes and publishes stories on GOLF.com, and manages the brand’s e-newsletters, which reach more than 1.4 million subscribers each month. A former two-time intern, he also helps keep GOLF.com humming outside the news-breaking stories and service content provided by our reporters and writers, and works with the tech team in the development of new products and innovative ways to deliver an engaging site to our audience.

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