The spirit of escapism runs through PING’s Spring Summer 2026 menswear collection, a range infused with the simplicity of nature and inspired by tropical landscapes. The SS26 line introduces a relaxed confidence that blends performance with style, creating apparel that looks and feels effortless while retaining the technical excellence that defines PING Apparel.

This season sees further evolution with a broader choice of fabrics and styling. New blends, including a performance cotton used in the Gideon polo, enhance comfort and feel across the range.

Colour stories bring depth and energy, from the serene tones of Atlantis and tropical motifs of Rhapsody to the breezy optimism of Escapism and Clubhouse Days, while Heritage anchors the collection with classic familiarity.

Standout polos deliver style and versatility

Leading the range is the eye catching Ephron polo, a standout within SS26. Offered in Micro Maze, Split Ball and Ripple Print designs, Ephron delivers bold visual appeal in stretch fabric engineered for freedom of movement.

A concealed button down collar creates a clean finish, with subtle PING Eye branding at the sleeve and back neck.

Alongside it, the Marek polo offers a more lifestyle focused look through a contemporary camo jacquard and soft touch performance feel.

The Orlando polo adds expressive energy with printed pique constructions and striking linear foliage motifs, broadening the visual identity of the collection.

Layers, trousers and junior options expand the range

Responding to the popularity of hooded styles, the Haldon hoodie remains a staple. Engineered with SensorWarm technology, it provides lightweight warmth and comfort, enhanced by a one piece underarm panel for unrestricted swing movement.

New for SS26, the Faron quarter zip mid layer features a grid jacquard front and refined centre chest PING logo. Available in Navy, Pearl Grey and Inky, it offers versatile styling across the golfer’s wardrobe.

The new Hendry trouser introduces a tapered performance silhouette for improved fit and freedom of movement, with five pockets and integrated gripper details combining modern tailoring with tour driven functionality.

PING’s attention to detail extends across the range, which now includes junior sizing for the Lindum polo and Ramsey mid layer, allowing younger golfers to enjoy the same performance and style as their role models.

Every garment is built on PING’s Sensor technology platform, delivering freedom of movement and all day comfort in all conditions.

With each season the PING menswear collection continues to evolve, and SS26 is no exception. It is a wardrobe designed for moments on and off the course, from the swing to the clubhouse, thoughtfully created and ready to be lived in.

Visit the PING website to see the full collection here

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HUNTINGTON BEACH, Calif., – Building on the momentum of their global rebrand, Srixon is unveiling a new campaign “The Iron Standard.” Rooted in precision and guided by an uncompromising pursuit of performance, the campaign highlights the people and process that define Srixon’s craftsmanship, discipline, and engineering philosophy behind their acclaimed irons.

At the center of The Iron Standard is master craftsman Yuki Shimahara, whose workbench serves as the starting point for innovation. The campaign offers rare access to Shimahara’s process, from raw steel to the moment it reaches a golfer’s hands.

“With every new iron model, we build on the core strengths we’ve developed over time while also responding to trends we’re seeing,” said Yuki Shimahara, Engineering Manager and Principal Tour Engineer at Srixon. “As an R&D team, we focus on refining everything we touch, down to the smallest details, even those that aren’t always easy to highlight like more visible technologies. On ZXi, for example, we slightly adjusted the scoreline placement from the previous generation, softened the edge radius around the face, and refined the hosel shaping. These are subtle changes and difficult to quantify, but from multiple perspectives they help improve consistency, feel, and overall performance.”

Collaboration is built directly into Srixon’s R&D process, where Shimahara works alongside fellow engineers and designers to refine every iron. Craftsmanship, player feedback, and performance data are considered together, with each prototype shaped, tested, and evaluated as a team. Insights from testing help guide subtle adjustments, creating a disciplined, interactive workflow where design and engineering evolve side by side.

This relentless approach reflects the philosophy behind Srixon Irons: progress demands tenacity – quiet, determined, exacting. The Iron Standard builds on the spirit introduced in Obsessed With It, extending that same dedication into a deeper, more transparent look at how Srixon Irons come to life.

“Design is always a collaboration. We work together to balance shaping, CG placement, and turf interaction with measured performance,” Shimahara continued. “We review prototypes as a group, discuss what we’re seeing in testing, and refine the details step by step. That back-and-forth is what allows us to push performance while maintaining the precision players expect.”

Rather than focusing solely on outcomes, The Iron Standard emphasizes the work behind them. It showcases the measurable performance gains, player-driven insights, and unwavering attention to detail that shape every iron.

The campaign will roll out across digital, social, and global media channels, giving regional teams a clear foundation to extend storytelling through product education, player validation, and behind-the-scenes access. Through this lens, Srixon reinforces its commitment to purposeful innovation, elevating performance while maintaining the restraint and confidence that define the brand.

At Srixon, the standard isn’t set at impact. It’s set long before and refined until it becomes The Iron Standard.

To explore Srixon’s Iron lineup, visit us.dunlopsports.com/srixon.

ABOUT Dunlop Sports Americas:

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

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New Vokey WedgeWorks grinds expand SM11 lineup with more sole options to match swing type, turf conditions and short-game needs.

As golfers attain experience and concentrate on their short game, many have an epiphany and suddenly realize that it’s not the that helps them hit the perfect chip shots or pitch shot. It’s the sole, and how it interacts with the turf, that can make or break the outcome.

DALLAS, TEXAS,   – Breakthrough Golf Technology, the company that revolutionized the putter shaft category with Stability, today announced the launch of its new FORTA and FORTA TOUR wood shafts, engineered to help golfers increase ball speed while maintaining tighter dispersion and consistent launch conditions off the tee.

Built with advanced stability engineering, the shafts are designed to produce faster ball speeds and more consistent carry while maintaining control. The lineup introduces two distinct performance profiles:

FORTA: For players seeking increased speed and carry

FORTA TOUR: For faster swings that require lower spin and tighter dispersion

“Today’s golfers are looking for more distance, but not at the cost of consistency,” said Barney Adams, CEO of Breakthrough Golf.  “With FORTA and FORTA TOUR, we engineered two performance profiles that help players optimize speed and launch while maintaining stability through impact.”

FORTA

Designed for lightweight speed and maximum carry.

FORTA is BGT’s most stable lightweight wood shaft, designed to help golfers increase clubhead speed while maintaining control through impact. The profile promotes a higher launch with optimized spin, producing strong carry and tighter dispersion.

Key Performance Benefits:

• Lightweight speed without excess spin
• Straighter starts
• More consistent carry windows
• Tighter downrange dispersion

The result is speed that stays playable — designed for players who want tighter dispersion and consistent carry without giving up distance.

FORTA TOUR

Designed for more speed, lower spin and stronger flight.

FORTA TOUR is built for players with faster, more aggressive swings who need lower spin and a stronger, more penetrating flight.

The shaft features a firmer profile and reinforced tip section that stays stable through transition, helping reduce spin and maintain control during aggressive swings.

Key Performance Benefits:

• Lower spin on aggressive swings
• Tighter dispersion under pressure
• Strong penetrating flight

The result is maximum ball speed with lower spin and penetrating distance that stays stable under speed.

FORTA and FORTA TOUR shafts will begin shipping April 1, 2026 through authorized Breakthrough Golf fitters and retailers worldwide.

For more information about the FORTA and FORTA TOUR, visit breakthroughgolftech.com.

About Breakthrough Golf Technology

Located in the heart of Texas, a state known for its deep-rooted golf culture and world-class courses. Breakthrough Golf leverages over a century of combined expertise to revolutionize the sport. Founded by visionary Barney Adams, the Dallas-based company develops advanced, high-performance equipment in its cutting-edge facility, including the groundbreaking Stability shaft that transformed putter performance. By focusing on genuine technological breakthroughs rather than incremental updates, Breakthrough Golf stands at the forefront of the industry, pushing the game forward and setting new standards for innovation.

 For more information and images contact: Tracy Nackel, TEN Marketing & PR, 760-420-1602, tnackel@gmail.com

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New irons weighting system transforms adjustability into a true competitive advantage

SCOTTSDALE, AZ – Today PXG introduced its highly anticipated PXG® 0311® GEN8 Irons, a groundbreaking lineup engineered to deliver maximum ball speed, dialed-in precision, and unmatched feel across three distinct head designs. Featuring PXG’s most advanced materials, manufacturing processes, and fitting technologies to date, the PXG 0311 GEN8 family sets a new benchmark for total control.

Backed by years of research and development and tour-validated innovation, PXG 0311 GEN8 Irons integrate QuantumCOR^TM, PXG’s proprietary polymer; Deep Core Recoil Technology for explosive face flexion; a Dual Perimeter Weighting System for unprecedented adjustability; internal high-density tungsten weighting; and ultra-thin maraging steel faces with refined Power Channel geometry. Each iron is five-times forged from 8620 soft carbon steel and finished with robotic polishing to ensure exacting geometry and consistency.

“GEN8 shows how far craftsmanship in golf has evolved,” said Gary Player, Golf Legend and PXG Ambassador. “These irons blend true performance engineering with incredible attention to detail.”

The new Dual Perimeter Weighting System represents a major leap forward in iron adjustability, giving fitters unprecedented control over center-of-gravity placement and swing weight. By repositioning mass from the center of the clubhead to the perimeter, the system increases moment of inertia (MOI) while allowing precise heel-toe center-of-gravity (CG) tuning through interchangeable weights. Shifting mass toward the toe or heel subtly influences face position at impact, helping golfers achieve more consistent start lines before lie-angle adjustments are even introduced.

Player testing confirmed the performance benefits of this approach, with nearly all golfers able to distinguish between weight configurations and all experiencing a measurable change in face-to-path at impact. The result is tighter dispersion, improved directional control, and more consistent turf interaction, delivering a smoother strike and more repeatable ball flight customized through the club fitting process.

“The feel is pure, and the distance is impressive,” said Marco Penge, PXG PGA TOUR Professional. “GEN8 delivers the kind of performance you notice immediately.”

Offered in three models – PXG 0311 GEN8 T (Tour), PXG 0311 GEN8 P (Players), and PXG 0311 GEN8 XP (Xtreme Performance) – the lineup allows golfers to dial in the ideal combination of launch, distance, spin, and forgiveness for their game. Back by popular demand, the GEN8 T Iron features a compact head shape and minimal offset for ultimate workability and precision favored by elite ball strikers. The GEN8 P Iron delivers a mid-size profile with balanced forgiveness and control, offering exceptional versatility for a wide range of players. For golfers seeking maximum distance, the GEN8 XP Iron combines increased offset, a wider sole, and strong loft to produce explosive, confidence-inspiring performance.

“With GEN8, we focused on elevating every performance variable without compromise,” said Mike Nicolette, Sr. Director of Irons Research & Development at PXG. “From the polymer to the face architecture to the weighting system, every element works together to maximize energy transfer, tighten dispersion, and deliver the soft, responsive feel golfers expect from PXG.”

PXG 0311 GEN8 Irons are designed to offer stability through impact and total control, whether attacking pins or maximizing carry yardages.

LPGA Tour Professional Megan Khang concluded, “GEN8 gives me the precision I rely on.”

All models are offered in Chrome and Xtreme Dark and can be custom fitted at PXG retail stores, fitting studios, or through PXG Mobile Fitters nationwide. To book your fitting visit www.PXG.com.

About Parsons Xtreme Golf  

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from golf clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.  

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel, shoes, and accessories.  

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Kevin Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Strom.  For more information, visit www.PXG.com.

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New brand debuts Artifact putters and modular system; will exhibit at the 2026 PGA Show in Orlando

Killer Golf  today announced the launch of its new golf equipment line, introducing a modular putter platform designed to let golfers calibrate weight, balance and intent before a round so the putter aligns with how they feel that day.

Killer Golf’s launch centers on The Artifact putters, including The Wing and The Blade, paired with a modular architecture intended to support highly personalized setup and repeatable stability once configured. The company positions the system as an answer to a common problem among golfers: a putter that felt “perfect yesterday” can feel unfamiliar today due to changes in tempo, nerves or balance, even when the stroke itself has not meaningfully changed.

“At its core, putting is dynamic,” said Shamik Patel, founder of Killer Golf. “The golfer changes day to day, but the putter is traditionally frozen in one configuration. We built Killer Golf to replace that compromise with a precision platform that can be tuned before you play, then locked in so it stays absolutely stable through impact.”

Product system highlights

Killer Golf’s launch lineup includes:

• Artifact Wing: Designed for golfers seeking composure, stability and confidence through impact, while remaining compatible with modular calibration components.
• Artifact Blade: Built for golfers who prioritize feel, feedback and control, with a balance profile intended to support precise calibration on the modular platform.
• Modulators (Anchors and Equilibrium): Components intended to adjust mass, tempo and balance behavior prior to play, based on conditions and the golfer’s physical state.
• Artifact emblem system: Interchangeable personal emblems designed to reflect focus, meaning and milestones, secured through a locking system.

The putters are offered as handcrafted, pre-order items, with current pricing listed at $595 for the Artifact Blade and $625 for the Artifact Wing. The models will be available in two standard colorways, Armor Black and Frost, with two additional offerings, Champagne and Gold, available as limited edition drops.

PGA Show Presence

Killer Golf will introduce the brand to the golf industry at the 2026 PGA Merchandise Show, Jan. 20–23, 2026, at the Orange County Convention Center in Orlando, Florida, where attendees can experience the Killer Golf modular system and speak with the team at Booth No. 2452. In addition, Killer Golf will be presenting at Demo Day on January 20 at Putting Green No. 1.

Killer Golf is opening access through a limited early adopter program, including a serialized “First 100” run (individually marked 1–100) as part of its founder-led launch. For more information, product details and updates, visit KillerGolf.com. High resolution images available upon request.

ABOUT KILLER GOLF

Killer Golf is a golf equipment brand focused on craftsmanship, innovation and modular customization in putting. The company’s Artifact system is designed to help golfers personalize their setup across base, weight and components, supporting performance, confidence and self-expression as the player evolves.

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