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PXG and PGA TOUR Superstore Partner to Bring Acclaimed Custom-Fit Performance to Golfers Nationwide

admin — Wed, 29 Apr 2026 11:12:11 +0000

Expanded access through PGA TOUR Superstore’s leading retail experience makes it easier for more golfers to discover PXG club technology and get properly fit.

ATLANTA, GA and SCOTTSDALE, AZ – PXG, a global leader in golf research and development, and PGA TOUR Superstore, the country’s premier golf retailer, today announced the launch of PXG’s high-performance equipment in select locations and online at pgatoursuperstore.com. This initial rollout marks the beginning of a nationwide expansion that significantly increases access to PXG’s acclaimed custom-fit clubs through a major national golf retailer in the United States.

It also reflects the evolution of modern golf retail, where custom fitting has become integral to the equipment experience.For PXG, the expansion is a strategic step to meet golfers where they are, making it easier to discover the brand and experience its technology firsthand. For PGA TOUR Superstore, the offerings reinforce the brand’s commitment to deliver an unmatched assortment of the industry’s most innovative equipment and world-class fitting experiences.

“At PXG, we’ve always believed our equipment performs best when it’s properly fitted,” said Brad Schweigert, Chief Operating Officer at PXG. “This collaboration allows us to introduce more golfers to PXG in a thoughtful way, meeting them where they already shop while maintaining our commitment to a high-performance, custom-fit experience. PGA TOUR Superstore has done a great job building an environment centered around fitting and player improvement, making them a natural partner to help bring PXG technology to more players.”

“Adding PXG to our assortment enhances our premium offerings and gives our customers access to one of the most innovative brands in golf,” said Troy Rice, CEO, PGA TOUR Superstore. “We are always focused on delivering the best equipment and experience possible, and this launch reflects that commitment.”

Through this expansion, golfers can experience PXG’s latest club technology supported by PGA TOUR Superstore’s expert fitting services. Fitted clubs will be built-by-hand to the player’s unique specifications, ensuring PXG’s “no compromises” philosophy is delivered through PGA TOUR Superstore’s premier retail environment.

Launching today, select PGA TOUR Superstore locations will carry PXG golf clubs, golf bags, golf balls, and hats, supported by in-store expertise and fitting services designed to ensure every golfer is matched with the right equipment for their game. By year’s end, PXG is expected to have a presence in all PGA TOUR Superstore locations.

About PGA TOUR Superstore

PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com

About PXG

Founded by entrepreneur and self-proclaimed golf nut Bob Parsons, PXG embodies his belief that every new product – from clubs to apparel – should be markedly better. Every innovation should noticeably improve your performance. And every moment of impact should elevate your enjoyment.

Today, PXG offers a complete lineup of both right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges and putters, engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf apparel, and accessories.

PXG’s professional staff includes Christiaan Bezuidenhout, Eric Cole, Patrick Fishburn, Jake Knapp, David Lipsky, Marco Penge, Aldrich Potgieter, Chad Ramey, Mason Andersen, Christian Banke, Paul Barjon, Sebastian Cappelen, Patrick Cover, Cristobal Del Solar, Keven Dougherty, Joey Garber, Ryan McCormick, Henrik Norlander, Augusto Nunez, Nathan Petronzio, Garrett Reband, Shad Tuten, Celine Boutier, Olivia Cowan, Minji Kang, Megan Khang, Auston Kim, Christina Kim, Gina Kim, Mina Kreiter, Kaitlin Milligan, and Linnea Storm. For more information, visit www.PXG.com

Contact:

Megan Mahoney, PGA TOUR Superstore, mmahoney@pgatss.com

Leela Brennan, PXG, press@pxg.com

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Callaway Chrome Tour Retro balls bring Rule 35 back to life

admin — Sat, 18 Apr 2026 17:31:58 +0000

Callaway’s Chrome Tour Retro balls revive the Rule 35 look with modern speed, flight consistency and greenside control.

There’s something fitting about Callaway reaching back to where it all started at a time when its golf ball lineup feels so complete.

In 2000, the company started in the ball market with Rule 35, a simple idea dressed up with a bit of personality. Instead of overwhelming golfers with options, Callaway offered two: the softer Blue and firmer Red. The company even added its own unofficial “35th rule” to the game: Enjoy it.

Now, more than two decades later, Rule 35 is being revisited through a modern lens.

Callaway’s new Chrome Tour and Chrome Tour X Retro Collection golf balls take that original Rule 35 aesthetic and pair it with the technologies in the company’s current flagship balls, Chrome Tour and Chrome Tour X. The result is a limited-edition release that leans on nostalgia while giving golfers modern performance.

The connection to Rule 35 is more than cosmetic because these balls are meant to give golfers clear choices. Chrome Tour is for players who prefer a slightly softer feel and a more balanced performance profile, while Chrome Tour X has a firmer feel, higher speed and a more penetrating flight.

On the outside, both balls look vintage, but under the hood, they’re both as modern as any golf balls on the shelf at your local pro shop.

Both models feature Callaway’s Tour Fast Mantle, a layer designed with a higher flex modulus that acts more like a spring to increase ball speed and overall distance. They also feature Callaway’s Seamless Tour Aero pattern, which is built to stabilize flight and maintain consistency, particularly when conditions aren’t perfect.

Around the greens, both balls rely on a thin urethane cover to help increase spin and control on approach shots, chips and pitch shots.

And then there’s the broader idea that ties this all together.

For golfers who remember Rule 35, this release will feel like a callback to a moment when Callaway was trying to prove it belonged in the ball category. For everyone else, it’s simply a Chrome Tour or Chrome Tour X with a different look and a bit of history baked in.

And that’s probably the right balance.

Because at the end of the day, nostalgia might get your attention, but performance is what puts the ball in play.

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Masters golf gear to bring Augusta home

admin — Sun, 05 Apr 2026 01:54:04 +0000

From azalea headcovers to pimento polos, here’s how to bring Masters style to your bag if you’re watching from home

Our year-long period of mourning is nearly complete. The azaleas are in bloom in Georgia, as are the dogwoods. The West Coast Swing is a memory, and the Florida Swing is complete. Ladies and gentlemen, it’s time for the Masters.

If you have a badge and are among the fortunate few who will be making the pilgrimage to Augusta National Golf Club for the season’s first major championship, we’re envious. Enjoy the pimento cheese and bring an empty bag to carry all the T-shirts, quarter-zips, polos and gear you’ll be buying at the merchandise pavilion.

If you didn’t hit the lottery and will be watching the 2026 Masters from home, you can still get in the spirit of the tournament by picking up some of these items. True, they’re not official Masters Tournament gear, but everyone in your foursome will know Georgia is on your mind.

Smathers & Branson Azalea Pattern Putter Headcover, $125

Made from 100 percent hand-stitched needlepoint and trimmed with Italian leather, this Velcro-closing putter cover is not guaranteed to stop you from 3-putting, but it adds a splash of springtime color to any bag.

Johnnie-O Performance Jersey Polo – Pimento, $105

From a distance, your playing partners will see a four-way stretch, moisture-wicking polo with SPF 50 sun protection, but a closer look reveals the pattern is made up of hundreds of our favorite Masters munchies: pimento cheese sandwiches.

Shop Johnnie-O Pimento polo

Callaway Major Series Chrome Tour “April Major” balls, $59.99 per dozen

From a performance standpoint, these balls are identical to the standard four-piece, urethane-covered Chrome Tour balls that were updated in January, but each is numbered “90” to commemorate the 90th playing of the season’s first major and is adorned with a 360-degree pink-and-white flower pattern.

Shop Callaway April Major golf balls

Puma Suede G 30904 spikeless golf shoes, $130

The cream-colored suede accented by a green Puma logo might have given it away, but that name is one of those #IYKYK things because 30904 is the ZIP code for Augusta, Georgia. The green pyramids on the sole provide traction, and the green peach on the tongue that says, “Georgia on my Mind,” is a sweet detail.

Shop Puma Suede G30904 golf shoes

Whoop SuperKnit Band “Azalea,” $49 each

Did you notice the pink band on Rory McIlroy’s right wrist in his last TGL match? That was a Masters-themed Azalea band for the 2025 champion’s Whoop. The company is offering it, along with a brilliant green band, to users of the fitness and sleep tracker.

Shop Whoop Azalea band

Rhoback Azalea Collection Hesi Performance Hoodie, $122

Made with Rhoback’s VSoft fabric, this green lightweight hoodie is covered with pink azaleas.

Shop Rhoback Azalea hoodie

Stitch Spring Tradition Dancing Headcover, $98

Green and white umbrella, check. Pimento cheese sandwich, check. Peach ice cream sandwich, check. This 100 percent leather cover will make anyone’s driver worthy of Amen Corner.

Shop Stitch Masters-themed headcover

Precision Pro Titan Elite Rangefinder, Azalea edition, $349

Like the standard Titan Elite, the Azalea edition allows golfers to measure distance to the flag quickly and accurately, and the unit’s GPS system reveals the distance to the front, middle and back of the green. The green and yellow coloring, along with the pink azaleas on the non-magnetic side, make it a rangefinder unlike any other.

Shop Precision Pro Azalea edition rangefinder

Sun Day Red Icon chain stitch hoodie, $160

The logo for Sun Day Red features a tiger with 15 stripes, one for each of Tiger Woods’ majors, and five of those represent wins at Augusta National.

Shop Sun Day Red hoodie

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Ping G740 irons bring more forgiveness, higher launch

admin — Sun, 22 Mar 2026 08:05:30 +0000

Ping’s max game-improvement G740 irons are big, ultra-forgiving and have soles designed to help golfers get more consistency.

Gear: Ping G740 irons

Price: $202.50 per club with Ping AWT 3.0 steel shafts and Golf Pride Tour Velvet 360 grips. $317.50 with Ping Alta CB Blue graphite shafts

Specs: Cast 17-4 stainless steel construction with PurFlex badge, dual-camber sole, machined faces and grooves, and Hydropearl 2.0 finish. Available in 5–9, PW, UW, 50, 56-degree.

Available: March 10

Who it’s for: Golfers who want maximum forgiveness, higher launch, and more distance in a max game-improvement iron.

What you should know: The G740 is built to boost launch, ball speed, and consistency across the set for golfers who shoot in the 90s and 100s by providing a large, flexible hitting area and extra-wide sole.

The Deep Dive: Ping has never tried to disguise what the G-series irons are meant to be: Easy to hit, forgiving, and confidence-inspiring for the average golfer. While the i-series caters to better players who prize precision and the ability to shape shots, the G-series offerings are for those who are more interested in hitting a 7-iron the proper distance than carving fades into tucked pins. The new G740 irons extend that legacy, but with a refined look and sound that should appeal to a wider range of players.

The G740 is the largest iron in Ping’s lineup. It also has the longest blade length, a thicker topline and a meaningful amount of offset. While accomplished golfers may shy away from those traits, many players with handicaps of 20 or higher find them reassuring. For golfers who struggle to string together a few solid iron swings, that size creates confidence.

The G740 features a cast 17-4 stainless steel body, a material Ping favors for its strength and durability. Designers gave the G740 a 360-degree undercut cavity that removes mass from the center of the head and pushes it toward the perimeter, allowing the face to flex more at impact while increasing stability on off-center strikes.

The G740’s moment of inertia (MOI) is also boosted by the addition of high-density heel and toe weights, which further help reduce twisting on mis-hits.

Inside the cavity, the G740 added a three-piece PurFlex badge to the back of each head, divided into multiple zones. Instead of one large insert dampening vibration, smaller interconnected sections work together to control sound and feel without overly stiffening the hitting area. This lets the face continue to flex freely while delivering a more solid sensation at impact and reducing the hollow, “clicky” sound often associated with irons in this category.

Perhaps the most meaningful upgrade over the G730 irons, which these clubs replace, is the reshaped sole. The G740 has a dual-camber design with a slightly rounded leading edge and more contour from front to back. This should help the clubs move through the turf more efficiently, reduce digging for players with a steep angle of attack and help golfers maintain clubhead speed through impact. It’s the same design philosophy Ping applies to its better-player irons, but adapted here for golfers who need more forgiveness.

The long and mid-irons are designed to launch higher and land softer, making it easier to hold greens. The short irons and wedges are more compact and feature fully-machined faces and grooves to enhance consistency in the scoring zone. Ping also applied its Hydropearl 2.0 finish to the G740. It repels moisture, reduces glare and helps preserve spin in wet or dewy conditions.

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PXG GEN8 irons bring adjustable weighting to a forged iron design

admin — Sun, 18 Jan 2026 17:42:37 +0000

PXG’s GEN8 irons rethink iron design with perimeter-based weighting, forged construction and three models built for distinct player types.

Gear: PXG GEN8 T, P, XP irons

Price: TBD

Specs: Five-step forged body construction with deep internal cavities, flexible face, perimeter-based tungsten weighting system, internal polymer core and model-specific sole geometry

Available: TBD

Who it’s for: Better players looking for a compact, workable iron with modern ball speed (GEN8 T), golfers who want a balanced blend of forgiveness and control (GEN8 P), and players prioritizing distance, higher launch and maximum forgiveness (GEN8 XP).

What you should know: The GEN8 iron family marks a significant shift in the brand’s design philosophy, replacing center-loaded mass with adjustable perimeter weighting that increases forgiveness and allows meaningful shot-shape tuning without changing the clubhead itself.

The Deep Dive: There’s always been a reason adjustable drivers have become standard, and adjustable irons are unicorns. Drivers are big enough to house the adjustable mechanisms, and golfers over the last two decades have gotten used to tinkering with loft sleeves and movable weights. Irons, on the other hand, have traditionally been a place where you pick your head, pick your shaft, bend the loft and lie if needed, and call it a day.

Enter PXG with the new GEN8 series of irons. With one look at the back of GEN8 T, GEN8 P or GEN8 XP you will easily see that the Scottsdale, Arizona-based brand is bringing something new to the party.

In previously released irons like the GEN7, PXG irons placed a large weight in the middle of the back of each head. It helped lower the center of gravity (CG) and allowed players to test different swing weights during fitting sessions. With GEN8, PXG split that mass into two weights and pushed them outward, toward the heel and toe. Even in the neutral configuration, that change delivers a noticeable jump in forgiveness because the added max in the heel and toe makes the GEN8 irons more stable and less likely to twist on off-center strikes.

And to answer the question that is likely popping into many golfers’ minds right now, yes, PXG can put different weights in the ports to alter both CG location and the club’s resistance to face rotation. Most golfers will likely have the same amount of weight in the heel and toe, but adding extra weight to the toe should slow rotation for golfers who tend to shut the face too much and hook shots, while adding weight to the heel should encourage rotation and lead to fewer fanned shots to the right. PXG’s testing showed these changes were not theoretical. Players could feel them, and launch monitor data confirmed measurable differences in face angle and shot pattern.

That adjustability sits atop a manufacturing process that PXG is eager to continue using. The GEN8 irons are fully forged in a five-step process that allows PXG to create thin walls, deep cavities and internal channels that would typically require casting, while preserving the consistency of a forged head. It is a more expensive approach, but one PXG believes is essential to both performance and perceived quality.

Earlier PXG irons used softer internal polymers to improve sound and feel. Over time, PXG has shifted toward a more resilient internal polymer material that supports the face and returns energy to the ball more efficiently. The company calls it QuantumCOR, and adding it inside the head of each GEN8 iron results in a face that flexes efficiently and reduces excessive vibrations while still producing a solid, controlled feel.

The lineup within the GEN8 family mimics what we have seen in recent years from PXG:

The GEN8 T is compact, with minimal offset and a thinner top line, aimed at players who value precision and workability but still want modern ball speed.
The GEN8 P sits in the middle, blending a slightly larger profile with forgiveness that does not overwhelm the better player visually.
The GEN8 XP leans fully into distance and stability, with stronger lofts, wider soles and more offset to help golfers launch the ball high and keep speed on off-center strikes.

Taken as a whole, GEN8 feels less like a tweak and more like a platform shift. It is PXG leaning into adjustability, manufacturing precision and energy management, while still offering distinct shapes and setups for very different types of golfers.

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