Carlsbad, CA  – Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LPGA Tour’s The Chevron Championship, held in Houston, TX, was playing a Graphite Design Tour AD FI-6 Stiff flex wood shaft in her TaylorMade Qi4D Driver.  The champion claimed her third Major and 17th career win after posting a 4-day score of 65, 65, 70, 70 for a total of 18 under par, winning by 5 strokes.

On the DP World Tour, the winner of the Volvo China Open, held in Shanghai, China, was playing a Graphite Design Tour AD VF Utility Driving Iron in his Titleist T100 #3 Iron, claiming his 9^th DP World Tour title.

“Congratulations to The Chevron Championship winner for capturing her third Major and regaining the number 1 ranking.  What a great exhibition of Accuracy and Distance and we are ecstatic she plays Graphite Design Tour AD FI”, stated Wayne Ageno, President, Pro’s Choice Golf Shafts, Inc.

The new 2026 Tour AD FI – Flight Intelligence – is the next evolution in golf shaft technology from Graphite Design.   Designed and manufactured at Graphite Design’s Japan factory headquarters for players who demand precision, power, and consistency, the Tour AD FI features a futuristic look, complete with a sleek new TOUR AD logo, and is finished with a green-to-gloss black fade with silver accents.

Like the other high-performance Tour AD wood shafts, the Tour AD FI utilizes premium, aerospace-quality carbon-fiber materials and is available in 40g R2, R1, S flex and X flex, 50g R2, R1, S and X flex, 60g SR, S, X, and TX flex, 70g S, X, and TX flex, and 80g X flex.

The Tour AD FI shaft profile is Firm+ in the butt section and Firm+ in the center section and has a Stiff tip to promote Mid-launch angles and Low to Low/Mid-ball spin rates. It utilizes Graphite Design’s proprietary AD Shield technology and the new TORNADO TIP TECH, along with the modern Torayca M40X and T1100G material technologies, to reliably transmit the player’s input to the club head, allowing for consistent shot-making and enhanced performance on the course.

Whether shaping shots or maximizing distance, the new Tour AD FI adapts to your swing, delivering unparalleled stability and responsiveness.  Elevate your game with a shaft that thinks as fast as you play – because intelligent performance starts with the new Tour AD Flight Intelligence golf shaft from Graphite Design.

About Pro’s Choice:

Pro’s Choice Golf Shafts is the exclusive distributor of Graphite Design golf shafts in the United States, Canada, Mexico, Europe, UAE, South Africa, South America, and Australia.  Pro’s Choice Golf Shafts distributes all of the current Graphite Design shafts, including the new 2026 Graphite Design Tour AD FI wood shaft model, as well as the Anti-Gravity aG33-3, Tour AD GC, Tour AD VF, Tour AD CQ, Tour AD UB, Tour AD XC, Tour AD IZ, and Tour AD DI models of shafts.  The company is located in Carlsbad, California, with a distribution warehouse located in Southern California. 

About Graphite Design:

Located in Chichibu, Japan, Graphite Design has over 36 years of experience designing and manufacturing premium graphite-composite golf shafts.  Numerous Graphite Design shafts can be seen in play by the best professional players on all tours worldwide.  Validating the company’s “Tour AD” logo, all of Graphite Design’s Tour-proven shafts specifically promote “Accuracy and Distance”.  On Tour, Graphite Design shafts recorded 44 Global tournament victories in 2025 and have helped numerous golf professionals earn well over 580 tour victories and multi-millions of dollars in prize money since inception. 

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BIG MAX has unveiled the Blade Trio push cart, a model it believes sets a new standard for compact design, durability and on course stability for walking golfers.

Measuring just 71 x 59 x 21 cm when folded, the Blade Trio is the most compact push cart the brand has ever produced. Despite its minimal footprint, it is packed with practical features aimed at making life easier both on and off the course.

Flat Fold design makes storage effortless

At the heart of the Blade Trio is BIG MAX’s Flat Fold technology combined with the brand’s simplest folding mechanism to date.

The cart unfolds in seconds and folds down just as easily, with an intuitive action that makes packing away quick and hassle free.

Once folded, the Blade Trio is designed to fit almost anywhere. It can be stored in a locker, shared in a car boot alongside a golf bag, slid under a bed or even hung on a wall, making it ideal for golfers short on space or frequently on the move.

Lightweight build delivers stability on the course

While its folded size is impressively small, the Blade Trio is built to perform once it is rolling down the fairway.

A robust yet lightweight powder coated aluminium frame keeps total weight to just 6.7 kg, without compromising stability.

An integrated organiser panel with an XL storage compartment provides plenty of room for essentials such as a phone, rangefinder and accessories, while an umbrella holder is also included. Adjustable bag brackets ensure a secure fit for different bag sizes.

Comfort, control and modern styling

A height adjustable soft foam handle allows golfers of all heights to push comfortably, while a footbrake adds confidence on slopes.

The Blade Trio also features Quick Fix and Quick Lok bases, making it easy to attach BIG MAX accessories.

Finished with clean lines and available in Phantom, Phantom Red, White Pink and Grey Charcoal colour options, the Blade Trio combines modern looks with everyday practicality.

It is backed by a five year manufacturer warranty and carries a recommended retail price of £279.99.

BIG MAX has been Europe’s number one push cart brand for more than 25 years, following the success of the world’s first three wheel push cart, the Ti1000.

With its latest Blade Trio release, the brand continues to build on a reputation for innovation, quality and space saving design that has made it a familiar sight on fairways across the continent.

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15 years ago, BIG MAX created a line of leather golf bags under the name JoeJo. For the founders, it was a true passion project and the realization of a long held ambition to create a golf bag that was both beautiful and exceptionally well made.

In the end, genuine leather did not fully meet the standards BIG MAX sets for its products. The ambition remained, but one question stayed with BIG MAX: is there a material that offers the soft feel of leather without its weaknesses?

That development took five years. Five years of testing, rejection, and refinement to create a material that met BIG MAX standards for robustness, durability, and long term performance.

For a time, standard PU seemed like a solution, but in practice it quickly showed wear, scratches, and abrasion. The answer lay deeper in those five years of development in a material that became known as SoftGuard PU.

SoftGuard PU brings together qualities that rarely exist side by side in conventional materials. It is scratch resistant and abrasion resistant, allowing the surface to maintain its character even after intensive use. It is water repellent and weather resistant, performing reliably in a wide range of conditions. It is easy to clean, without the need for extensive care or treatment. It remains structurally stable and durable, preserving both its shape and surface over time. At the same time, it feels soft and luxurious to the touch, and is robust enough for the realities of everyday golf, from the cart to the car trunk, from travel to the driving range.

So what better place to showcase this incredible development than a quarry! Stone, dust, and rough surfaces create an environment that could hardly be more demanding. No studio. No artificial perfection.

Take a look what SoftGuard PU has to offer  https://youtu.be/V9pSwRISZ7s 

The Prime Collection

With Prime, BIG MAX has created a line for 2026 that goes far beyond individual products. The Dri Lite Prime, the Dri Lite Hybrid Prime, and the Dri Lite Silencio Prime combine proven Dri Lite construction with SoftGuard PU as the core material.

Prime is not a departure from the rest of the BIG MAX world. It is a natural next step that shows off the brand’s desire to innovate, experiment and deliver the very best.

“With Prime, we never wanted to develop a bag that simply looked good. From the very beginning, our goal was to create a material that solves a real design challenge.” Commented Maxi Reiter, Head of Marketing at BIG MAX. “SoftGuard PU is softer than standard PU and more durable at the same time. That is not a compromise, it is focused material development. That is exactly what drives us: creating products that prove themselves in use.”

What BIG MAX has successfully done with trolleys for decades, Prime and SoftGuard PU now brings to the golf bag. The question was clear from the start: why should golfers have to choose between a luxury feel and true durability? SoftGuard PU is the answer. It is a design solution that is thoughtful, tested, and made for the golf course.

Prime Collection

About BIG MAX Golf

BIG MAX is Europe’s largest independent golf equipment brand. For more than 30 years, the company has developed, engineered, and distributed golf trolleys, bags, and accessories. Every product starts with a real problem. Every solution is engineered, tested, and built to prove itself on the course.

Press contact: david@medi8ltd.co.uk

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Spring is the perfect time to stock up on golf apparel and gear, especially with the first major only a few weeks away.

Whether you have lofty dreams of a midlife career change that leads you to the Master’s, or you simply need something fresh for the peak of the season, now is the time to restock your essentials. Fortunately, between Amazon’s Big Spring Sale and various other retailers’ markdowns, you can snag new polos or clubs at a serious discount.

Below, we’ve rounded up the top 10 deals to help you look and play your best on the course.

1. Rhoback The Birdie Stripe Short Sleeve Performance Polo

Rhoback The Birdie Stripe Short Sleeve Performance Polo

Enjoy a breathable fabric on the course which features UPF sun-protection.

Save 20% at Rhoback

2. TaylorMade SIM2 Max Driver

TaylorMade SIM2 Max Driver

Forged from high strength and lightweight aluminum, the SIM2 Max Driver features increased stability and forgiveness.

Savve 34% at PGA Tour Superstore

3. Ask Echo T-Lock Golf Cart Bag

Ask Echo T-Lock Golf Cart Bag

Along with a 14 way organizer divider top, this cart bag includes handles and rain cover.

Save 15% at Amazon

More: March golf sales: Deals on golf apparel from Nike, Adidas and more

4. Titleist 2026 AVX Golf Balls

5. FootJoy Traditions Previous Season Style Golf Shoe

FootJoy Traditions Previous Season Style Golf Shoe

Durable golf shoes that feature a foam midsole for lasting comfort on the course.

Save 34% at Amazon

6. Puma 101 Solid 7-Inch Golf Shorts

More: 10 best places to buy authentic team gear for every sport

7. Brooke Sleeveless Performance Polo

Brooke Sleeveless Performance Polo

A relaxed, modern fit that’s made of moisture-wicking and wrinkle-resistant fabric. Available in 17 different colors and prints.

Save 20% at Rhoback

8. Bushnell Tour V6 Shift Rangefinder

Bushnell Tour V6 Shift Rangefinder

Along with slope technology, this rangefinder includes an improved PinSeeker with Visual JOLT for accuracy.

Save $70 at Dick’s Sporting Goods

9. Bionic Men’s RelaxGrip 2.0 DX Golf Glove

Bionic Men’s RelaxGrip 2.0 DX Golf Glove

These gloves combine a patented relief pad system with a new dual-expansion thumb zone to ensure a customized, lighter grip that improves control while keeping hands cool and dry.

Save 16% at Amazon

10. Cobra 2025 XL 16-Piece Stand Bag Complete Set

Best places to shop spring golf deals

With spring ringing in the start of peak golf season, countless retailers are dropping prices on golf gear, including the likes of Amazon, Dick’s Sporting Goods, PGA Tour Superstore and Rhoback among others.

Whether you’re looking for new clubs or a refresh of your on-course wear, you’re sure to find what you need at one of those storefronts this spring.

When is Amazon Big Spring Sale?

Amazon’s Big Spring sale started on Wednesday, March 25 and runs through Tuesday, March 31.

USA TODAY Shopping is always covering all the best deals and drops, so be sure to sign up for text alerts, check us out on Flipboard, follow us on TikTok, sign up for our newsletter and follow us on Instagram to stay updated!

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