ball – Golfing Networks https://golfingnetworks.com Golf news & updates Tue, 09 Jun 2026 04:37:59 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://golfingnetworks.com/wp-content/uploads/2026/03/cropped-GN_Favicon-32x32.png ball – Golfing Networks https://golfingnetworks.com 32 32 Cameron Young’s golf ball may expose rollback’s biggest flaw https://golfingnetworks.com/cameron-youngs-golf-ball-may-expose-rollbacks-biggest-flaw/ https://golfingnetworks.com/cameron-youngs-golf-ball-may-expose-rollbacks-biggest-flaw/#respond Tue, 09 Jun 2026 04:37:59 +0000 https://golfingnetworks.com/cameron-youngs-golf-ball-may-expose-rollbacks-biggest-flaw/


Cameron Young’s Pro V1x Double Dot is raising uncomfortable questions about whether golf’s rollback can work as intended.

NEWTOWN SQUARE, Penn. — There are moments when a piece of gear stops being just equipment and transforms into something like a glimpse into where the game might be headed.

At this year’s PGA Championship, one of those objects has suddenly appeared, and it’s a golf ball. Specifically, the Titleist Pro V1x Double Dot being used by Cameron Young. The 29-year-old started using the ball last season at the 2025 Wyndham Championship, where he won his first PGA Tour event. This season, he’s used the ball to win the Players Championship and the Cadillac Championship,

Before Tuesday, that was only interesting to equipment lovers, not the golf world at large. Then, as Adam Schupak reported, word spread at Aronimink Golf Club yesterday that the Pro V1x Double Dot would pass the USGA and R&A’s proposed golf ball rule changes that are designed to reduce distance. Suddenly, in the eyes of people who see distance as a problem in elite men’s golf, the Double Dot and what it represents became a warning flare.

When Golfweek spoke with representatives from Titleist, the brand would neither confirm nor deny that the Pro V1x Double Dot would pass the USGA and R&A’s new testing protocols, and the company would not comment on the ball this week.

As much as any company, and more than most, Titleist prides itself on its relationship with the PGA of America and the PGA professionals. The brand does not want to draw attention away from the PGA Championship or Cameron Young, who is one of the contenders for the Wannamaker trophy this week.

To be clear, Young is not testing the Pro V1x Double Dot. The ball is not available at retail, but it has been on the current USGA Conforming Golf Ball list since last August. Young has been playing it all season. It’s the ball he used on the 18th hole at TPC Sawgrass when he hit a 375-yard drive, the longest in tournament history, to set up his win at the Players. It’s the ball that is helping him average 312 yards per tee shot on the PGA Tour this season.

That’s the part that has people who believe distance is a serious problem sounding alarm bells.

Supporters of the rollback have argued that the proposed golf ball testing changes represented a surgical solution. The governing bodies repeatedly emphasized that recreational golfers would see little to no meaningful change in golf ball performance or distance, while the fastest and most elite players would lose the most yards off the tee. The idea was elegant, but Cameron Young has launched drives into another ZIP code with a ball that, according to the PGA Tour’s testing, would be legal after the rollback, which dramatically complicates that narrative.

Now, a very uncomfortable question enters the conversation: What if the rollback doesn’t reduce distance nearly as evenly as people have been led to believe? What if some elite golfers see a reduction in distance, which the USGA and R&A wanted, but some of the biggest hitters can optimize their conditions and not experience a reduction in distance at all?

That, in a nutshell, is a nightmare scenario for the USGA and R&A. Distance goes down for everyone except the biggest hitters.

This week’s Double Dot debate has some pundits already thinking about the need to go farther, beyond golf balls, to rein in distance. But if the goal is to reduce distance at the elite level without changing the game or taking distance away from club players, changing the rules that govern clubs, especially drivers, would make that hard.

Currently, the USGA and R&A rules limit driver length to 46 inches. If a change reduced the maximum length down to 43 inches (like a standard 3-wood), pros would lose club head speed and some distance. Sounds good, but most pros don’t use a 46-inch driver. In fact, the average length of a driver on the PGA Tour is just under 45 inches. Rickie Fowler’s is just over 43 inches. Forcing everyone to swing 460cc 3-wood would not meaningfully reduce distance at the elite level, but recreational golfers, who are less fit and already swing slower than pros, would absolutely experience a decrease in clubhead speed, ball speed and distance.

What about making drivers smaller by shrinking the maximum head size down from 460cc to 300 or 350cc? Effectively, that would turn today’s drivers into mini drivers. They would have a lower moment of inertia (MOI) and twist more on off-center hits, but pros find the center of the face a lot more than club players. Assuming driver length was not changed, this would not reduce driver distance at the elite level, but would make it harder for mid- and higher-handicap golfers who rely on high MOI and forgiveness.

How about thickening faces, reducing characteristic time (CT) and making the hitting area less springy? Again, everyone would lose speed, including the recreational golfers the USGA and R&A didn’t want to target. Plus, thicker driver faces are heavier, so the MOI would decrease and the clubs would be less forgiving.

In each of those scenarios, the players regulators are trying to slow down are the golfers most capable of adapting, while the golfers who struggle could be most impacted.

That’s the paradox sitting quietly underneath this entire debate. Pros benefit from modern technology, but it also makes the game more playable and enjoyable for everybody else.

The Cameron Youngs of the world will always be able to move a golf ball differently than the rest of us. The danger for the governing bodies is that the farther they move beyond the golf ball itself in search of meaningful distance reduction, the harder it becomes to isolate the effects to elite players alone.

At some point, science stops cooperating with policy goals. The biggest thing Cameron Young’s Pro V1x Double Dot may reveal is not that the rollback is doomed or can’t succeed. But, under a single set of rules, there may not be many realistic equipment changes, to either balls or clubs, that can achieve the USGA and R&A’s stated goals.

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Bridgestone made 1 huge change for its 2026 golf ball lineup https://golfingnetworks.com/bridgestone-made-1-huge-change-for-its-2026-golf-ball-lineup/ https://golfingnetworks.com/bridgestone-made-1-huge-change-for-its-2026-golf-ball-lineup/#respond Thu, 28 May 2026 22:22:15 +0000 https://golfingnetworks.com/bridgestone-made-1-huge-change-for-its-2026-golf-ball-lineup/

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Why understanding your wrists is the key to better ball striking https://golfingnetworks.com/why-understanding-your-wrists-is-the-key-to-better-ball-striking/ https://golfingnetworks.com/why-understanding-your-wrists-is-the-key-to-better-ball-striking/#respond Sat, 25 Apr 2026 13:26:46 +0000 https://golfingnetworks.com/why-understanding-your-wrists-is-the-key-to-better-ball-striking/

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Can a golf ball ‘private club’ work? Inside The Undergound https://golfingnetworks.com/can-a-golf-ball-private-club-work-inside-the-undergound/ https://golfingnetworks.com/can-a-golf-ball-private-club-work-inside-the-undergound/#respond Fri, 24 Apr 2026 13:22:38 +0000 https://golfingnetworks.com/can-a-golf-ball-private-club-work-inside-the-undergound/

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Orlimar TriMetal Fairway Wood Returns: Faster Ball Speed, Higher Launch, Longer Distance https://golfingnetworks.com/orlimar-trimetal-fairway-wood-returns-faster-ball-speed-higher-launch-longer-distance/ https://golfingnetworks.com/orlimar-trimetal-fairway-wood-returns-faster-ball-speed-higher-launch-longer-distance/#respond Fri, 17 Apr 2026 04:21:41 +0000 https://golfingnetworks.com/orlimar-trimetal-fairway-wood-returns-faster-ball-speed-higher-launch-longer-distance/

Orlimar Brings Back the Iconic TriMetal Fairway Wood

Roseville, CA — Hireko Golf, owner of Orlimar Golf, is excited to announce the return of one of the most recognizable clubs, the Orlimar TriMetal Fairway Wood. Originally launched in 1998, the TriMetal quickly earned a reputation for innovative design and exceptional playability from the tee to the fairway. Now, 28 years later, the newest iteration combines the TriMetal’s legendary design with modern technology to deliver faster ball speeds, higher launch, and longer distance.

Designed for a wide range of golfers, the Orlimar TriMetal Fairway Wood is a forgiving fairway wood that helps improve ball speed, launch angle, and overall consistency.

The new TriMetal features an ultra-thin S450 maraging steel face, designed to maximize ball speed while producing a crisp, powerful feel at impact. A vacuum-cast 17-4 stainless steel sole, heat-treated for strength, enhances durability while optimizing weight distribution throughout the clubhead.

A strategically positioned copper weighted screw provides pinpoint accuracy and forgiveness, while the club’s Shallow face and railed sole make it an easy-to-launch fairway wood, especially effective from tight lies and challenging turf conditions.

The TriMetal is paired with the SK Fiber Supernova Copper graphite shaft, engineered for enhanced stability, ball speed, and launch. This newest iteration builds on the TriMetal’s legendary design to deliver confidence on every swing. 

Key Features

  • Ultra-Thin S450 Maraging Steel Face – Maximizes ball speed and distance with crisp sound and feel.
  • Vacuum Cast 17-4 Stainless Sole – Heat-treated for strength and optimized weight distribution.
  • Copper Weighted Screw – Strategically positions weight for pinpoint accuracy and forgiveness.
  • Distinctive Low Profile Design – Shallow face and railed sole launch the ball easily from tight lies.
  • SK Fiber Supernova Copper Graphite Shaft – Enhances stability, speed, and launch angle.

The Orlimar TriMetal Fairway Wood is available for men, women, and seniors in both right- and left-hand options. Purchase via www.hirekogolf.com and www.orlimar.com or through your nearest authorized Orlimar distributor.

About Hireko Golf

Hireko Golf is a manufacturer of golf equipment and accessories headquartered in Roseville, California. Hireko’s stable of brands includes Orlimar, Intech, Juggernaut, Karma Grips, Acer & Dynacraft Golf Components and SK Fiber Golf Shafts. Hireko is also the licensee for PowerBilt in the USA.

For more information, or to become a dealer, contact support@hirekogolf.com or call +1 (626) 330-5525

 

Media Contact:
Hireko Trading Co., Inc
Ja’Monie Johnson
626-330-5525
jamonie@hirekogolf.com

 

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The Top 5 Putting Mats with Ball Returns [2026 Guide] https://golfingnetworks.com/the-top-5-putting-mats-with-ball-returns-2026-guide/ https://golfingnetworks.com/the-top-5-putting-mats-with-ball-returns-2026-guide/#respond Sat, 28 Mar 2026 07:22:02 +0000 https://golfingnetworks.com/the-top-5-putting-mats-with-ball-returns-2026-guide/
The Top 5 Putting Mats with Ball Returns [2026 Guide]

Updated on January 4, 2026

As any golfer knows, improving your putting stroke is the quickest way to lower your handicap.

But practicing putting can be difficult, especially if you don’t always have time to drive to a golf course or green. That’s why we’ve compiled a list of the top 5 putting mats with ball returns, so you can practice your putting skills from the comfort of your own home or office.

These putting mats come with automatic ball returns, so you won’t waste time chasing after golf balls. At the end of this article, we also offer up our favorite alternative to ball return putting mats.

 

1. Crestgolf Putting Mat Indoor / Outdoor (Best Overall)

Top Pick

Crestgolf Golf Putting Mat

Surface material: Premium Quality Velvet

Dimensions: 9.84” Wide x 109” Long (Ball Return is 10.62”)

Ball return system: Raised Incline Made of Wood

Pros

  • The velvet material of the putting surface leads to a putting experience that’s very similar to an actual green
  • It can be used indoors or outdoors, which makes this practice mat highly versatile
  • It can be folded up and stored without any fear of wrinkles, which is something not many brands can claim
  • The wooden ball return system has lots of durability and will save you a ton of time
  • Works well in a yard, office, garage, or bonus room
  • Golfers can practice on 2 different holes. One is smaller to increase putting accuracy.

Cons

  • The price is a little steep, but that’s understandable because of the quality materials
  • It could be a bit longer and wider

For a putting surface that’s nearly identical to a green on the golf course, consider choosing the Crestgolf putting mat. It’s 8 feet long, which makes it ideal for practicing short or medium-length putts. Crestgolf also went to great lengths to make sure that your putts would roll well on this surface.

With the wooden ball return feature, the high slope rolls each putt back to you. This means you can spend less time gathering your golf balls and more time practicing your putting stroke.

 

2. I&K Pro Indoor Golf Putting Green (Best Value)

Value Pick

I&K PRO Indoor Golf Putting Green

Surface material: High-Quality Crystal Velvet

Dimensions: 1.28 Feet Wide x 8 Feet Long

Ball return system: Raised Incline Made of Plastic

Pros

  • One of the cheapest practice putting greens on the market
  • Automatic Ball Return System works beautifully
  • Works well for both beginner and seasoned golfers to hone their putting skills
  • Easy to set up in any home or office
  • The backing is designed to limit slippage, which reduces the chances of injury and overall aggravation

Cons

  • The plastic ball return won’t hold up as long as other materials
  • Some have had issues with the material getting creases in it
  • A few folks have had problems with the ball return

If you need to improve your putting game but are short on cash, the I&K Pro putting mat is just what you need. This is arguably the most cost-effective option out there. Golfers will love how this practice mat easily stores 3 golf balls and provides 2 different holes to practice on.

 

3. Club Champ Super Sized Putting Mat (Best Option with Hazards)

Best Option with Hazards

Club Champ Super Sized Putt N' Hazard Putting Mat

Surface material: Non-Directional Turf

Dimensions: 1.8 Feet Wide x 9 Feet Long

Ball return system: Raised Incline with Electronic Return

Pros

  • Very affordable practice mat with a nice ball return
  • The electronic ball return system doesn’t require any batteries
  • It shoots the ball back to you, whether you hit it in the hole or one of the hazards
  • The water hazard and sand trap will help you practice hitting straighter putts
  • It comes with a 2-year warranty, which is the longest one we’ve seen in the industry
  • It can be used on almost any surface, including carpets or wood floors
  • Easy to keep clean, which isn’t the case for all practice mats on the market

Cons

  • Some golfers think the ball returns too fast, which may make it unsuitable for small kids
  • The hazards are made of thin plastic, which means that they may not hold up well over time

Burned out on standard practice mats with incline ball returns? Check out the Club Champ Super Sized putting mat if you want to try something new. The ball return is electric, and it works even if you putt into the bunker or water hazard. That’s a neat feature that makes this practice mat worth trying.

 

4. Loowoko Indoor Putting Green (Best Alignment Lines)

Best Alignment Lines

Loowoko Indoor Putting Green with Ball Return

Surface material: Crystal Velvet

Dimensions: 9.8” Wide x 122” Long

Ball return system: Raised Incline Made of Wood

Pros

  • Easy to assemble right out of the box, which is a nice plus
  • It folds up easily to make transportation or storage a breeze
  • A great putting training aid for any level of golfer
  • The turf is meant to simulate real grass for a more realistic roll
  • It comes with a 1-year warranty, which gives buyers peace of mind
  • It comes with 2 alignment aids and some distance markers
  • The automatic return portion is sturdy and made of wood

Cons

  • It can be hard to work kinks out of the material, which can cost you some practice time
  • The automatic ball return system sometimes gets hung up

Struggle to line up a putt correctly? If so, this golf mat will take your putting game to the next level.

It has 2 alignment aids to ensure your feet are in the right place while practicing. You’ll be shocked to learn how much proper alignment has to do with making good putts.

 

5. Britenway Golf Green Mat (Easiest to Assemble)

Easy to Assemble

Britenway Golf Green Mat

Surface material: Crystal Velvet

Dimensions: 15” Wide x 123” Long

Ball return system: Raised Incline Made of Wood

Pros

  • Engineered to give golfers an experience that’s similar to a real green
  • It makes a fantastic gift on any occasion for golf lovers
  • One of the best auto ball returns in the industry that’s made of solid wood
  • It can easily be moved from your home to your office and vice versa
  • Built to last for several seasons of putting practice
  • It comes with 2 different size holes to increase your putting accuracy
  • The crystal velvet material gives you a very realistic roll
  • There is no battery to have to worry about recharging

Cons

  • The marketing materials show someone putting with a wedge, which is kind of annoying
  • Some have had issues with getting the mat to lay flat
  • There is no mention of any kind of warranty, which is a little bit disappointing

This high-quality putting practice mat is super easy to put together. The solid wood ball return frame snaps together in a flash thanks to the magnetic suction of the material. This mat is a little pricier than others on our list, but the quality is top-notch.

 

Mike Noblin

Mike has been involved with sports for over 30 years. He’s been an avid golfer for more than 10 years and is obsessed with watching the Golf Channel and taking notes on a daily basis. He also holds a degree in Sports Psychology.



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How to put backspin on a golf ball https://golfingnetworks.com/how-to-put-backspin-on-a-golf-ball/ https://golfingnetworks.com/how-to-put-backspin-on-a-golf-ball/#respond Sat, 28 Mar 2026 06:29:59 +0000 https://golfingnetworks.com/how-to-put-backspin-on-a-golf-ball/

As golfers, we often want to put backspin on our shorter shots to help us control our distance and get us up and down—particularly when we’ve got the wedge in our hands.

When hitting shots, a small amount of backspin is required to keep the ball in the air. However, too much backspin will reduce our yardage, increase the ball’s height, and reduce forward roll. And, of course, we don’t want any spin (be it backspin or sidespin) when we’re hitting a driver.

Finding the right balance can be tricky, but knowing how to put backspin on a golf ball is an essential skill that you’ll use time and time again out on the course—so it’s well worth your precious practice time.

If you’re on a launch monitor, an optimal spin rate would be between 2000-3000 RPM for most players. So, how do we go about it? Read on for our tips to get you started.

 

6 tips for putting backspin on a golf ball

1. Use the right equipment

golf-ball-hitting-t-and-club

We have to clean our grooves before we do anything else.

Think about all the spin we got when we first bought our wedges compared to now. The grooves were fresh and free of dirt, and the spin was probably unrecognisable compared to now.

We want friction between the clubface and ball, but dirt reduces the friction and, hence, the resulting spin. A newer wedge will spin more than an old one, which is why the pros will often change theirs, but most of us can help ourselves by better looking after what we’ve got.

So, always have a wet towel and a wire brush to hand to get into the grooves after every shot.

 

2. Use the right ball

golf-ball-in-the-sun

There’s a reason premium golf balls are so good for our game. They offer great distance, spin, and feel around the greens.

Titleist and other leading golf brands will fit a ball, starting with wedges and working backwards. A softer ball will grip the clubface better, while a harder ball won’t maximise our spin. Most golfers are more interested in getting as much distance off the tee as possible and, therefore, play with a harder ball, but if we play a softer ball instead, we can expect to get more spin around the greens.

Modern-day premium golf balls are designed with multi-layer construction and a soft urethane cover to enhance the grip between the clubface and the ball. They also offer a more moderate level of spin for mid-iron shots and low spin for the driver. The most popular balls on Tour are the Titleist Pro V1 and Pro V1x. The Pro V1 is known to have slightly lower spin off the tee than the Pro V1x, but it has excellent greenside control. Meanwhile, the Pro V1x provides more spin on mid to long-iron shots for players who want a higher trajectory and stopping power.

 

3. Employ the right technique

Every shot has spin; it’s just the amount of spin that is different. To put backspin on a golf ball, we need the right amount of loft, which means we don’t want the ball back in the stance, as this will de-loft the shot—and we don’t want to add too much loft, as we’ll lose friction on the ball.

The shaft angle needs to be straight to our body, with the butt of the club pointing at our belly button, or with a very slight amount of forward lean. We also need to have the ball in the middle of a narrow stance. We don’t want to take a large divot either—instead, we’re looking for a relatively shallow divot. Apply slightly more weight on your lead side and rotate your body as you would on a full shot.

There’s no real secret to this shot, but the strike is a key factor in generating backspin, so think about rotating around your lead side. 

Speed is also crucial here. If you have a 30-yard pitch, you’re not going to be able to create much backspin, if any at all. However, if you have a 70-yard pitch, there’ll be more speed and, therefore, more spin.

 

4. The right lie

golf-ball-almost-on-hole

Lie is another important factor in putting backspin on a golf ball. The tighter the lie, the better it is to create spin. On Tour-level rapid greens, being able to find the fairways is massive, as that’s where the pros are pretty much guaranteed to get the perfect amount of spin on the ball.

That said, however, in the modern game, great golfers can still get plenty of spin from the semi-rough thanks to their strike, equipment, and ball—but, for our purposes, backspin is only likely to come from the ‘short stuff’.

So, factor this in, and when you’re in the rough, expect a less clean strike and more run, as there’ll be more grass between the club and the ball.  

 

5. Apply the right grip pressure

Short-game specialist Dan Grieve talks about this a lot and is a huge advocate of a lighter grip around the greens.

“If you get tight with the grip, the ball will jump off, and I really think 99% of amateur golfers grip it way too tight. If I’ve taught tens of thousands of golfers, I don’t think I’ve ever told anybody to grip it tighter, ever. So I think grip pressure is huge.” 

 

6. Use the conditions to your advantage

golfer-testing-the-wind

Of course, an element of luck is involved here, but spin will generally increase when we’re playing the ball into the wind. So, when we have a 90-yard shot into a 20mph wind, for example, we should expect the ball to stop pretty quickly or even spin back with the right execution.

On the other hand, when we’re playing a shot downwind, spin will reduce, so we need to factor in more run.

Similarly, receptive greens will encourage our ball to spin more, so keep this in mind as well. If the green surface is similar to that of a links course, we shouldn’t expect to see our ball checking up, either.

 

 

All in all, learning how to put the right amount of backspin on a golf ball can take time and a lot of practice, but by thinking more about the factors outlined in this article, you’ll be well on your way to getting started. So, what are you waiting for?

 

Specialist golf insurance through Golf Care

Whether you’re just starting to learn how to put backspin on a golf ball or you’re already a master of the art, you might want to consider financially protecting yourself and your equipment with specialist golf insurance if you play the game regularly.

Through Golf Care, policies can include Equipment Cover up to £7,500, Public Liability of up to £10m, and Personal Accident Cover up to £50,000. Get a quote online today.

 

Please note the information provided on this page should not be taken as advice and has been written as a matter of opinion. For more on insurance cover and policy wording, see our homepage.

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Take Flight with XXIO’s HYPER RD Golf Ball https://golfingnetworks.com/take-flight-with-xxios-hyper-rd-golf-ball/ https://golfingnetworks.com/take-flight-with-xxios-hyper-rd-golf-ball/#respond Thu, 26 Mar 2026 19:51:28 +0000 https://golfingnetworks.com/take-flight-with-xxios-hyper-rd-golf-ball/

HUNTINGTON BEACH, CA — XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new HYPER RD Golf Ball. Designed to pair seamlessly with XXIO clubs and the golfers who trust them, HYPER RD delivers the longest, most stable flight in XXIO golf ball history without sacrificing the soft feel and control players rely on around the greens.

A Ball That Wants to Fly

From the very first strike, HYPER RD Golf Balls are built to do something simple: launch high and launch far. The balls naturally high launch and low spin create an easy, towering flight that carries farther and hold its line, even when conditions turn challenging. This effortless performance is made possible by XXIO’s Rebound Frame structure, which helps the ball flex efficiently at impact, maintaining speed while encouraging a higher launch.  

“Golfers who play the HYPER RD don’t need to force speed or adjust their swing in any way,” said XXIO General Manager, Ryan Polanco. “The ball will respond naturally and is built to maintain its momentum through the air, so players will see their shots fly straight and remain stable. It’s a confidence booster on the course.”

At the heart of HYPER RD Golf Balls is a refined three-piece construction designed to balance power and feel. A hyper resilient mid-layer works quietly beneath the surface to reduce excess spin and keep the ball moving forward, while the core promotes consistent energy transfer across swing speeds, producing effortless distance and building confidence with every swing.

Helping every shot stretch farther is XXIO’s newly developed 362 Speed Dimple Pattern. This design features seven different sizes to help the ball travel through the air with less resistance and maintain its high ball speed and trajectory until landing.

Soft Where It Matters Most

Around the greens, the performance changes in the best way. HYPER RD balls feature a newly developed Hyper Soft Cover designed to grip the clubface on short irons, pitches, and chips. The result is dependable spin performance, control, and urethane-like feel while maintaining the resilience and durability of ionomer.

While on the greens, golfers benefit from an evolved alignment mark to help with focus, lock onto their target, and start putts on line with confidence.

To learn more about XXIO’s newest ball offering, visit us.dunlopsports.com/xxio.   

Pricing & Availability

XXIO HYPER Golf Balls launch January 26th and are available in a variety of color options including Premium White, Premium Pink, Lime Yellow, and a 4-color set.

Pricing: XXIO HYPER RD (All Colors) — $49.99

Launch Date: January 26, 2026

About Dunlop Sports Americas

Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon, Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.

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The First Smart Golf Ball That Captures Crucial Putting Data, GENIUS to Make Groundbreaking Debut at PGA Merchandise Show in Booth 1715 https://golfingnetworks.com/the-first-smart-golf-ball-that-captures-crucial-putting-data-genius-to-make-groundbreaking-debut-at-pga-merchandise-show-in-booth-1715/ https://golfingnetworks.com/the-first-smart-golf-ball-that-captures-crucial-putting-data-genius-to-make-groundbreaking-debut-at-pga-merchandise-show-in-booth-1715/#respond Wed, 25 Mar 2026 07:43:15 +0000 https://golfingnetworks.com/the-first-smart-golf-ball-that-captures-crucial-putting-data-genius-to-make-groundbreaking-debut-at-pga-merchandise-show-in-booth-1715/

(BUFFALO, N.Y.) – GENIUS – a new, first-of-its-kind golf ball featuring embedded electronics that capture crucial putting data – will debut at the 2026 PGA Merchandise Show in Booth 1715.

Benefitting golfers of all abilities and PGA coaches, GENIUS is the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball.  Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect. 

Crucial performance metrics like velocity, launch angle, side spin, skid distance, roll characteristics, deceleration pattern, consistency across strokes and green speed are captured and, using proprietary algorithms, processed and delivered via Bluetooth to the GENIUS app on a user’s smartphone.

The GENIUS app then instantaneously shares actionable feedback specific to each user’s unique putting stroke.  The guided sessions improve alignment, direction and distance control, skid and roll quality, lag putting and other core disciplines.

Developed over five years of intense R&D by leading golf ball engineers formerly with Titleist, TaylorMade and Srixon, GENIUS delivers pinpoint-accurate insights at a fraction of the cost of high-end indoor putting studio systems. Two-time PGA Championship winner Dave Stockton, Sr., along with his fellow acclaimed putting coaches and sons Dave, Jr. and Ron Stockton, heavily contributed to GENIUS’s groundbreaking technology.

“Putting is where pros make money and amateurs make memories, and in my 35 years of teaching, I’ve never worked with a product as consequential as GENIUS,” said Ron Stockton.  “It will change how I teach and stay connected to my players 24/7.”

“Data has historically been focused on the full swing despite putting accounting for 40 to 45% of the average golfer’s strokes,” said Mike Jordan, Chief Executive Officer of GENIUS and a 25-year veteran of golf ball innovation.  “This imbalance is where the breakthrough GENIUS fits – electronics inside a golf ball identify exact problems and associated fixes, keeping the complicated super simple.”

To prevent potential information overload, captured putting data is distilled down to a GENIUS Stroke Score, a simple benchmark that tracks elite-level patterns and improvement and, through the GENIUS app, compares performance against the broader GENIUS community.

GENIUS is effective outdoors on practice greens – for everything from tap-ins to long lag putts – and indoors on mats, floors and carpets.  There is no need for setup, face stickers or alignment rods – just drop a ball and start rolling putts.

The GENIUS ball boasts a battery life of around 10,000 putts.  When a ball nears its end-of-life, the GENIUS system will automatically detect it as long as a user’s subscription is active and ship a free replacement.

Three GENIUS balls, a carrying case and annual app subscription is $240.  Initial product shipments are planned for Q2 2026 with pre-orders taken at the PGA Show. 

 

About GENIUS

GENIUS is a sports tech company with putting as the first application of its patented smart golf ball and future uses planned for all clubs in the bag.  Meticulously engineered to significantly improve putting, it is the first, new and only ball of its kind with electronics inside.  Data is transmitted from the ball to a user’s phone, measuring skid, stimp, side spin, launch angle, face angle, distance, roll stability and more.  Playing like a Tour-level ball, GENIUS shows golfers how to intuitively use the data to putt more on-line and in the hole.

 

More information: www.geniusball.golf, info@geniusball.golf, @thegeniusball (Instagram)

Stephen Reynolds
Reynolds Media Group
stephen@reynoldsmediagrp.com
703-344-6031



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PGA Tour CEO Brian Rolapp leaves door open on golf ball rollback https://golfingnetworks.com/pga-tour-ceo-brian-rolapp-leaves-door-open-on-golf-ball-rollback/ https://golfingnetworks.com/pga-tour-ceo-brian-rolapp-leaves-door-open-on-golf-ball-rollback/#respond Tue, 17 Mar 2026 19:03:07 +0000 https://golfingnetworks.com/pga-tour-ceo-brian-rolapp-leaves-door-open-on-golf-ball-rollback/


PGA Tour CEO Brian Rolapp says the Tour has not made a decision on the USGA and R&A plan to roll back golf ball distance starting in 2028.

For the better part of three years, golf’s distance debate has largely been framed as a conversation between the game’s governing bodies and the equipment companies that make golf balls. On Tuesday at TPC Sawgrass, another voice stepped to the microphone.

Brian Rolapp, the PGA Tour’s chief executive officer, was asked during his press conference where the Tour currently stands on the USGA and R&A’s plan to change the way golf balls are tested, a move that would ultimately require elite players to use balls that fly a shorter distance starting in 2028.

His answer did not endorse the governing bodies’ plan, nor did it reject it. What it did was leave the door open for the Tour.

“Yeah, I got this question last August [when Rolapp started as the PGA Tour’s CEO], and I knew virtually nothing about it,” Rolapp said. “I learned a lot, lot since then. But I think this is clearly a complex issue. From what I can tell, it comes down to two questions. Is distance a problem or should it be addressed? That’s question number one. Question number two, does the current rule being proposed accomplish that?”

Rolapp went on to say that he has spoken with players, the governing bodies, golf ball manufacturers and fans on the subject and has learned that everybody has an opinion, but those opinions are clearly not consistent.

“As far as the PGA Tour is concerned, we have not taken the position. We have not made our mind up on where this is. When we get comfortable with the rule and the data, at that point, we’ll make a decision.”

That answer matters because the USGA and the R&A have already made theirs.

In December 2023, the governing bodies announced a plan to revise the Overall Distance Standard — a testing procedure that determines whether a golf ball is conforming and therefore legal for play. The new test would increase the speed used in testing, which effectively means manufacturers will have to design balls that travel shorter distances under the new protocol to stay within the Overall Distance Standard.

Right now, the rollback is scheduled to happen in two phases. Elite competitions, including professional tours and championships, are expected to transition first beginning in 2028. Recreational golfers would continue using balls that conform to the current standard until 2030.

The stated goal is to slow the steady increase in driving distance over the past several decades and, in the governing bodies’ view, to protect the long-term sustainability of golf courses.

That decision, however, did not end the conversation.

Players have offered mixed reactions. Equipment companies have spent the past two years building prototype balls and gathering feedback. Fans have debated the issue everywhere from clubhouses to social media comment sections.

And the PGA Tour, which represents the players most directly affected by the elite-level change, has largely stayed quiet about where it stands. Rolapp’s comments suggest that the position remains unsettled.

Notably, he did not say the Tour believes distance is a problem. He did not say the Tour is prepared to endorse the changes. Instead, he framed the debate around two unresolved questions: whether distance actually needs to be addressed and whether the proposed rule would accomplish that goal if it does.

In other words, the Tour appears to still be listening to players and studying the issue rather than lining up behind the decision.

“As far as our players, I know they’re hitting prototypes,” Rolapp said. “I hear all different things from them. Some are impacted, some that expected to be impacted are not impacted.”

In a perfect world, the governing bodies’ 2023 announcement would have closed the book on the distance debate. Rolapp’s comments suggest that some chapters have yet to be written. If the PGA Tour ultimately decides that it does not agree with the USGA and R&A’s assessment and it decides not to support the proposed golf ball changes, it could create a serious blow to the USGA and R&A’s plans.

The governing bodies need the PGA Tour to be on board with the proposed changes — a world where PGA Tour events allow one ball to be played while a different ball is mandated for use at the Masters, U.S. Open and British Open — is a world no one wants. Plus, PGA of America CEO Derek Sprague, who has since stepped down from that position, said last May that his organization is “vehemently against the ball rollback.” The PGA of America operates the PGA Championship and the Ryder Cup, so count that group as another voice golf’s governing bodies need to convince.

The USGA and R&A have laid out their plan. Manufacturers are designing products to meet the coming standard and are deep in the planning and prototype phases for golf balls that would meet the proposed requirements. But the organization that runs the largest, most visible and most impactful professional golf tour in the world is still asking the most fundamental question of all.

Is distance actually a problem? And if it is, is the USGA and R&A’s plan the solution?

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