Titleist expands AIM alignment to AVX, Tour Soft, Velocity and TruFeel

admin — Sat, 28 Mar 2026 08:50:10 +0000

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

For most of golf’s history, the markings on a golf ball were an afterthought. A small sidestamp, maybe a logo, and if you were serious about putting you pulled out a Sharpie and drew a line along the equator.

These days, however, alignment aids have become part of the engineering conversation.

Titleist has just announced that it has expanded its Alignment Integrated Marking lineup – known simply as AIM – by introducing new alignment designs on the AVX, Tour Soft, Velocity and TruFeel golf balls. The move extends alignment-focused options across nearly the entire Titleist ball lineup, joining the AIM designs already available in the Pro V1 family.

What’s notable isn’t just the graphics themselves. It’s the reason they exist.

Testing conducted by Titleist found that golfers using the AIM alignment designs were up to 35 percent more precise when aligning putts compared to players using a standard sidestamp. That kind of improvement has less to do with marketing and more to do with how golfers process visual information when kneeling or standing over a putt.

Give the eye a longer, clearer reference line and your brain commits more confidently to your target.

Interestingly, the four balls have each received slightly different AIM treatments based on the type of golfer they’re designed to serve.

The AVX and TruFeel models feature AIM 360 designs, markings that wrap around the circumference of the ball to create a continuous visual reference at address. The pattern gradually fades as it circles the ball, creating a runway effect that helps players visualize the intended start line.

AVX is designed for players who need a low-spin ball and aspire to having a more-penetrating flight with soft feel. The latest version also includes a faster core formulation and a redesigned casing layer intended to maintain distance while improving short-game control.

TruFeel, the softest ball in the Titleist lineup, gets a similar 360-degree alignment concept but in a continuous arrow design that circles the ball. The ball itself remains focused on distance, consistent greenside spin and a very soft feel for players who prioritize comfort off the clubface.

Tour Soft and Velocity take a slightly different approach. Both feature AIM Performance markings positioned opposite the sidestamp, which Titleist describes as the fourth pole of the golf ball.

Tour Soft receives an extended three-line alignment design available in multiple color combinations, built for players looking for a blend of distance, spin and soft feel at a mid-tier price. The updated model also features a new dimple pattern, revised core dimensions and a modified elastomer cover blend aimed at producing a more consistent flight and improved stopping power.

Velocity, on the other hand, leans into distance. Its AIM Performance marking uses an arrow-style design intended to guide the eye toward the target, fitting a ball that is engineered primarily for speed and long carry.

Retail pricing reflects where each ball sits in the lineup: AVX AIM 360 at $49.99 per dozen, Tour Soft AIM Performance at $39.99, Velocity AIM Performance at $29.99 and TruFeel AIM 360 at $24.99.

There’s a broader shift behind all of this. Titleist’s research showed that roughly 65 percent of players on the PGA Tour already mark their golf balls with some kind of alignment aid, which is one of the reasons the company began exploring built-in solutions.

In other words, golfers have been asking for alignment help for years. They’ve just been drawing it themselves.

Now the manufacturers are doing the work for them.

It’s another reminder that modern golf equipment isn’t only about launch conditions or ball speed. Increasingly, it’s also about confidence – especially on the greens, where the difference between a good putt and a bad one often begins with something simple:

Where you aim.

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Why the updated Titleist AVX adds speed without losing its soft feel

admin — Wed, 21 Jan 2026 18:02:19 +0000

The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better all-around performance.

Gear: Titleist AVX (2026)

Price: $49.99 per dozen

Specs: Three-piece construction with rubber core, casing layer and urethane cover; available in white and yellow

Available: January 21

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control.

What you should know: The 2026 AVX maintains its signature soft feel, low-spin and lower-flight but adds more speed off the tee and enhanced greenside spin.

The Deep Dive: Ever since Titleist introduced AVX in 2017 as a softer, lower-spinning alternative to Pro V1, it has built a loyal following. While Pro V1 and Pro V1x continue to dominate counts on the PGA Tour, LPGA and DP World Tour, along with elite amateur events like the NCAA Championships and U.S. Amateur, AVX has carved out its own lane for golfers who wanted solid distance, softer feel and a flatter trajectory off the tee without sacrificing urethane performance around the greens. In Titleist surveys, many AVX players describe it as the ball that “gives them a little of their distance back” without changing how they swing.

The challenge with updating AVX, according to Titleist, is that the middle-iron flight and soft feel are non-negotiable. Players choose AVX because it launches lower with the driver and then climbs beautifully through the middle of the bag, where that soft-compression engine really shines. The company’s guiding principle in creating the 2026 update was simple: enhance performance without disrupting what makes AVX unique.

To accomplish that, Titleist reformulated the core to be faster without making it firmer. That’s a neat trick because typically, to make a ball faster, brands make the core firmer, which can increase spin and alter the feel. That would go against the goal of AVX, and target players would notice it immediately. Instead, the speed gains come from changes to the chemistry and materials inside the core.

The casing layer has also been made slightly thinner, allowing the cast-urethane cover to grow thicker and softer. That change may sound subtle, but it matters. A softer, more substantial cover helps wedges and short irons “grab” the ball more effectively, adding more greenside spin than the previous AVX while preserving long-game speed.

The aerodynamic package on the AVX still produces a lower flight. Golfers should expect a more penetrating launch off the tee compared to Pro V1 and Pro V1x, and the updated construction discourages that flight from ballooning in the wind. So, players who generate too much spin with V1 or V1x, or who shape shots more than they’d like, may find AVX helps them hit with less curve.

The updated AVX is not going to out-spin Pro V1 around the greens, but this generation closes the gap slightly without walking away from what makes the ball appealing. If anything, Titleist reinforced the line’s strengths by adding a touch more scoring-club precision while protecting the distance and feel that AVX players treat almost like a secret weapon.

The bottom line: For golfers who value soft feel, prefer a lower flight window with the driver, or simply want to keep Father Time from taking too many yards off their mid-irons, the updated AVX remains an appealing fit that still provides solid short-game control.

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AVX – Golfing Networks

Titleist expands AIM alignment to AVX, Tour Soft, Velocity and TruFeel

Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

Why the updated Titleist AVX adds speed without losing its soft feel

The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better all-around performance.