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Callaway USA 250 collection adds patriotic style to familiar gear

admin — Sun, 26 Apr 2026 10:55:02 +0000

Callaway’s USA 250 Collection gives drivers, wedges, putters and balls a patriotic look to celebrate America’s milestone birthday.

Back when Jerry Pate won the 1976 U.S. Open at the Atlanta Athletic Club, no one thought about how golf equipment provides a great canvas for storytelling. Whether it’s the sole of a driver, the back of a wedge or a headcover, there are lots of places where players and brands can express some style and personality, but with the USA 250 Collection, Callaway is leaning into one of the biggest themes of 2026.

Timed to coincide with the 250th anniversary of the founding of the United States, the limited-edition lineup of clubs and balls takes Tour-proven gear and dresses it up in American stars, stripes, eagles and words.

The drivers, built on the Quantum platform, are the same heads you’ll find in the standard lineup. The same thing goes for the Opus SP wedges, Odyssey putters, and the Chrome Tour and Supersoft balls. What changes is what you see when you set the club down behind the ball.

On the drivers, an eagle graphic and red, white and blue accents give the crown and sole a different personality. The wedges feature color laser etching, adding detail without altering feel or turf interaction. The putters, particularly the “Free Bird” versions, lean into the theme with bold alignment visuals and Americana-inspired finishes. And the golf balls carry modern flag-inspired graphics that are equal parts functional and decorative.

From a performance standpoint, nothing about this collection is going to add 5 yards or fix a slice. But that’s not really the point.

Golfers have always customized their bags in small ways, whether it’s a favorite headcover, a meaningful ball marker or a colorway that just feels right. This collection taps into that instinct while bringing patriotism to the course. And for a lot of golfers, that’s more than enough reason to take a closer look.

Available May 1, the USA 250 collection includes drivers ($649.99–$699.99), Opus SP wedges ($219.99), Odyssey putters ($379.99–$429.99) and golf balls ($27.99–$59.99).

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Titleist Vokey WedgeWorks adds new grinds built for precision fitting

admin — Sun, 12 Apr 2026 14:36:46 +0000

New Vokey WedgeWorks grinds expand SM11 lineup with more sole options to match swing type, turf conditions and short-game needs.

As golfers attain experience and concentrate on their short game, many have an epiphany and suddenly realize that it’s not the that helps them hit the perfect chip shots or pitch shot. It’s the sole, and how it interacts with the turf, that can make or break the outcome.

That’s why Titleist offers six different sole grinds in the SM11 lineup, but the company’s boutique wedge department, WedgeWorks, gives players access to sole grinds and configurations that ordinarily are reserved for PGA Tour stars like Ludvig Aberg, Cameron Young, Justin Thomas and Jordan Spieth. Those players know that if you can match the sole of a wedge to how you deliver the club, the game around the greens starts to feel a whole lot easier.

Over the last few seasons, WedgeWorks has dropped several limited-edition offerings at different times during the years, but beginning March 27, Titleist is making all six new WedgeWorks lob wedge options—L, A, K*, A+, V and a 62M—available to the public for $229 each.

At first glance, these wedges look familiar, and that’s by design. They cast from 8620 carbon steel, like the SM11, and share the same core technology platform as the SM11 lineup, including refined center of gravity (CG) placement, progressive groove shaping, and a new directional face texture designed to enhance friction and spin consistency. The WedgeWorks wedges, however, come standard with a raw steel finish, so, unlike the standard SM11 wedges, they will rust over time and with exposure to moisture.

But the real story WedgeWorks clubs isn’t in the face or the finish. It’s in the sole.

SM11 already offers 27 different loft, bounce and sole grind combinations, but WedgeWorks goes further to offer Tour-inspired shapes that were not added into the stock offering lineup because they’re more specialized. In other words, this is where the nuances live.

Each of these wedges, which are all available with 58 or 60 degrees of loft except the 62M, is essentially a different answer to the same question: how does this wedge move through the ground for a specific type of player?

The L Grind is a narrow, low-bounce option with relief in the heel, toe and trailing edge. It’s designed for players who like to open the face and play shots off firm turf, but who still want a touch of forgiveness to keep the club from digging too aggressively.

The A Grind, born from a request for performance on firm Australian conditions, has a smoother, faster-moving sole that minimizes resistance through tight turf. It is built for players who want to slide the club under the ball cleanly when there isn’t much grass to work with.

The K* Grind takes one of the most popular bunker-friendly shapes, the K Grind, and refines it. It keeps the wide sole that helps in soft sand, but adds relief and a pre-worn leading edge to make it more versatile when the face is opened.

The A+ Grind sits somewhere in the middle. It has more bounce and width than the A, but still moves quickly through the turf. It’s a good fit for players who find the traditional M Grind a bit too bouncy and want something that sits lower to the ground.

The V Grind is built for steeper players. With more forward bounce and added relief, it’s designed to handle softer conditions and players who lean the shaft forward and take divots, helping prevent the club from digging too much.

And then there’s the 62-degree M Grind, which takes Bob Vokey’s favorite all-around sole (M standards for ‘Bob’s MOST favorite’) and adds more loft. It’s a shotmaker’s tool, giving players the ability to hit higher, softer shots when they need to stop the ball quickly.

There’s a reason these grinds exist outside the standard retail lineup. They’re not meant to be one-size-fits-all solutions. They’re tools.

What Titleist is doing with WedgeWorks wedges is giving golfers and fitters more ways to match the club to the motion. And while most recreational players won’t cycle through six different lob wedges the way tour players do over the course of a season, having access to these options means you’re more likely to find something that actually fits how you play.

Because at some point, it stops being about technique alone. Sometimes, it really is the sole.

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Golf Pride Builds on ALIGN Technology Success, Adds ZGRIP and New Sizes to ALIGN MAX Category

admin — Thu, 09 Apr 2026 13:59:04 +0000

Golfers Interested in New Golf Pride Grips Enjoy Free Install Services At Select Retail Partners Across the United States Now Through March 28

PINEHURST, N.C.) – Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.

Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.

To build upon the popularity of ALIGN MAX, Golf Pride identified consumer trends in the golf grip category, indicating golfer interest in grips of a larger size and firmer feel. With those trends in mind, coupled with TOUR feedback, the new line extension offering jumbo sizing and the ZGRIP model gives golfers a wider variety of options for ALIGN MAX’s best-in-class reminder ridge.

“The first step in our innovation process at Golf Pride is asking one simple question: what is going to help golfers improve and reach their goals? When we hear feedback from players that they like the concept of a new technology like ALIGN MAX and want to try it in a different style or size, the engineers in our Global Innovation Center begin a rigorous research, design, and testing process to execute that vision,” said James Ledford, President of Golf Pride. “With this line extension, we aim to give golfers who prefer a firmer grip feel or a larger grip size the opportunity to game ALIGN MAX.”

Benefits of ALIGN MAX and raised ridge technology include:

Consistent Hand Placement: Fits into the hand’s natural contours, promoting consistent hand placement and alignment.
Clubface Awareness: Enhances face angle awareness at setup and throughout the swing, promoting a square clubface.
Player Confidence: Consistent hand placement facilitates a more repeatable swing, which helps build greater confidence.

For those interested in experiencing ALIGN MAX, there’s no better time to regrip than now. From March 15–28, Golf Pride customers receive a free regripping with the purchase of eight or more Golf Pride grips of their choice at select retail partner locations, including Golf Galaxy, PGA TOUR Superstore, Worldwide Golf Shops, DICK’S House of Sport and Carl’s Golfland.

ALIGN MAX now offers ZGRIP, MCC, and MCC Plus4 grip models in standard and midsize. The new jumbo option is available for the MCC Plus4 model. These grips are available at all major retailers and online stores for $15.99 each.

For more information on ALIGN MAX, ALIGN Technology and the entire 2026 Golf Pride product lineup, visit https://www.golfpride.com and follow the brand on Instagram, Facebook, X and YouTube.

ABOUT GOLF PRIDE

Since its founding in 1949, Golf Pride has become synonymous with the highest quality performance equipment in golf. Today, from its Global Innovation Center (GIC) in Pinehurst, North Carolina, Golf Pride continues to lead in grip innovation by continuing to obsess over the only connection between our golfers’ hands and the club. That’s why more than 80% of the world’s highest performing golfers choose Golf Pride. For professionals, top amateurs and recreational golfers of all skill levels, Golf Pride sets the standard in performance and design. To learn more about Golf Pride, go to golfpride.com.

ABOUT EATON

Golf Pride is a division of EATON, whose mission is to improve the quality of life and the environment using power management technologies and services. We provide sustainable solutions that help our customers effectively manage electrical, hydraulic, and mechanical power – more safely, more efficiently, and more reliably. For more information, visit www.eaton.com.

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Mizuno Adds New Finishes to Key Models in Mizuno Pro and JPX Ranges

admin — Thu, 09 Apr 2026 13:41:38 +0000

Mizuno have announced the release of new finish options across two core models in its current lineup: the JPX 925 Hot Metal irons and Mizuno Pro T-3 wedges.

These latest additions reflect Mizuno’s ongoing focus on player preferences, craftsmanship, and tailored performance.

Each new finish maintains the underlying design philosophy and engineering integrity of the original model, while offering golfers refined aesthetic options to suit individual preferences and playing environments.

JPX 925 Hot Metal: Black Ion, Revolutionary Iron

The JPX 925 Hot Metal irons, recognised for their blend of distance, control and fitting versatility, are now available in a standout Black Ion finish.

Built around a Nickel Chromoly chassis with strategically placed tungsten weighting in the 4–7 irons, the Hot Metal design continues to provide a high-launch, high-speed platform with consistency across the face.

The addition of the Black Ion finish offers a fresh visual identity while maintaining the same trusted performance, reducing glare, and aligning the iron’s look with its modern, technology-led profile.

Mizuno Pro T-3: Stability Reimagined in Black

The Pro T-3 wedge, recognised for its blend of forgiveness and feel, returns in a commanding Black Ion finish.

Its shallow cavity back, combined with a longer head shape, offers increased stability on off-centre strikes, perfect for golfers seeking consistency without sacrificing finesse.

The forging process, groove structure (Quad Cut + Hydroflow Micro Grooves), and copper underlay remain unchanged, ensuring the T-3 continues to deliver reliable spin and control in all conditions.

Three grind options (S, M, and C) support various short game needs, and the darker finish offers a cleaner visual at setup, particularly in bright light or firm turf conditions.

T3 with Black Face

A third new colourway, the Mizuno Pro T-1 in Denim Copper, will be available exclusively in the US, while Europe will see the JPX 925 Hot Metal in Black Ion and the Mizuno Pro T-3 in Black Ion.

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Arccos Smart Laser adds new features, shot-tracking no longer required

admin — Thu, 26 Mar 2026 20:46:24 +0000

Combining a database with over 1.5 billion shots, GPS and an ultra-accurate laser, the Arccos Smart Laser goes far beyond distance and slope.

The first time you try an Arccos Smart Laser at a flagstick, it feels like using a traditional rangefinder. The image in the viewfinder is clean because the unit has 6X zoom, it vibrates to confirm you locked onto the pin, and it can accurately determine distances up to 999 yards away. When you look in the view finger, a red number to show how far away the flag is.

But then you see the second number.

That second number, the one labeled “Plays Like,” is where this device separates itself from the pack, and beginning March 3, it separates itself even further.

Arccos is relaunching its Smart Laser rangefinder that debuted last year with two additions that meaningfully change the conversation: AI Strategy and Green Maps are now included, and the device no longer requires a game-tracking subscription to function.

When the Arccos Smart Laser first arrived, it was already doing something most rangefinders can’t do. Yes, it adjusts for slope. Lots of rangefinders do that. But accounting for how much uphill or downhill the hole is accounts for only a fraction of what truly matters for a golf shot. Arccos built a system that connects via Bluetooth to your phone, pulls live weather data, and calculates a combined adjustment that factors in distance, slope, wind speed, wind direction, gusts, temperature, altitude and more, then displays a single, refined “plays like” number in the viewfinder.

Shop Arccos Smart Laser Rangefinder

In other words, it doesn’t just tell you how far the flag is or simply factor in elevation changes. It tells you how far the shot actually plays based on the conditions when you hit it.

You won’t notice any of those calculations happening in the background because the viewfinder remains remarkably clean: actual yardage, plays-like yardage and a “gust” number that shows the upper end of how far a ball might travel if a stronger breeze suddenly arises as you hit your shot.

Now, with AI Strategy and Green Maps folded in, the Smart Laser is no longer just a precision measuring device. It’s a decision-making tool.

AI Strategy is based on more than 1.5 billion Arccos shots hit over the years by the product’s users. It analyzes course layout, hazards, weather and historical performance patterns to suggest smarter targets and club choices in real time. The key is that this isn’t generic GPS advice. It’s based on a strategic framework developed with Ryder Cup vice captain Edoardo Molinari and rooted in the same analytical approach used by major champions.

Shop Arccos Smart Laser Rangefinder

Green Maps adds another layer help. After hitting the flag with the Smart Laser, the Arccos app provides players with detailed maps that show the undulations and slopes on the green, the breaks and the pin location on the hole you are playing. And, it can do this on thousands of courses. So, you’re not just choosing a number. You’re choosing a target and understanding what happens when the ball lands.

All of those features can help you on the course, but perhaps the most significant shift is philosophical on that happens in your wallet. The Smart Laser no longer requires Arccos game-tracking sensors to unlock these features. That lowers the barrier to entry for golfers who want smarter yardages and strategic guidance without fully committing to a shot-tracking system. At $299.99, with the first year of subscription included, it’s priced below many high-end standalone lasers. After the first year, subscriptions for the Arccos Smart Laser are $199 per year, but unlike traditional rangefinders that are essentially frozen in time once you buy them, this one evolves through software updates.

For decades, rangefinders have answered a single question: “How far?”

Arccos is trying to answer a better one: “What’s the ideal play?” That distinction may seem subtle, but as anyone who is serious about the game will tell you, it’s what you really want to know.

Shop Arccos Smart Laser Rangefinder

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ECCO GOLF ADDS AARON RAI TO ELITE TOUR LINEUP

admin — Mon, 26 Jan 2026 09:46:32 +0000

ECCO GOLF has announced the addition of PGA TOUR star Aaron Rai to its elite tour ambassador lineup. A consistent performer on the global stage and a familiar face within the ECCO GOLF community, Rai joins the brand’s roster of ambassadors as one of the most exciting English talents in the game today.

Currently ranked inside the top 30 in the Official World Golf Ranking, Rai has established himself as one of the most accurate and composed players on the PGA TOUR, with a breakout triumph at the Wyndham Championship in 2024. A three-time DP World Tour winner – with victories at the 2018 Honma Hong Kong Open, the 2020 Aberdeen Standard Investments Scottish Open, and the 2025 Abu Dhabi HSBC Championship – he has also transitioned seamlessly to the U.S. circuit, where his steady rise and professionalism have earned widespread respect among fans and fellow players.

Rai’s relationship with ECCO GOLF is longstanding, and he has been wearing ECCO GOLF shoes by choice for many years, including throughout his recent run of form on the PGA TOUR. His belief in the brand’s craftsmanship, comfort, and performance innovation makes this official partnership a natural next step in an already strong connection.

“I’m thrilled to officially become an ECCO GOLF ambassador,” said Rai. “I’ve worn ECCO shoes for a long time, because they’ve always given me the perfect combination of performance and comfort. I’ve long admired the brand’s dedication to quality and innovation, and it feels fantastic to make our partnership official. ECCO represents everything I value – attention to detail, comfort, and build quality – and I’m proud to now be representing the brand on tour.”

Rai joins a diverse and world-class group of ECCO GOLF ambassadors, including Thorbjørn Olesen, Aaron Rai, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Lin Xiyu, and Freddy Schott, among others.

Timo Vollrath, Head of Global Marketing at ECCO GOLF, commented: “We’re delighted to welcome Aaron to the ECCO GOLF ambassador family. He’s been a great friend of the brand for many years, and his professionalism, humility, and consistency align perfectly with our ethos. As one of the world’s best players and a longstanding wearer of ECCO GOLF shoes, this feels like a perfect fit, and we’re excited to support him as he continues his career.”

Player profile

Aaron Rai

Age: 30

Turned professional: 2012

Professional wins: 8

Career highlights:

2025 Abu Dhabi HSBC Championship

2024 Wyndham Championship

2020 Scottish Open

2018 Hong Kong Open

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Ping G440K driver adds more carbon, more forgiveness and more distance

admin — Fri, 23 Jan 2026 06:15:29 +0000

Ping’s G440K driver builds on the G430 Max 10K with dual carbon panels, a deeper CG, and the highest MOI in company history.

Gear: Ping G440K driver

Price: $705 with Ping Alta CB Black shaft and Golf Pride 360 Tour Velvet grip.

Specs: 460cc titanium head with carbon fiber panels on the crown and sole, forged T9S+ titanium face, 32-gram rear tungsten weight, and adjustable hosel. 9, 10.5 and 12 degree loft options.

Who it’s for: Golfers looking for Ping’s most stable and forgiving driver.

What you should know: The G440K builds on the success of the G430 Max 10K with a refined multi-material chassis, a slightly longer profile, and an even higher moment of inertia (MOI) designed to keep the clubface square through impact, launch the ball higher, and tighten dispersion without changing how golfers swing.

The Deep Dive: Ping’s history with stability dates back to the moment Karsten Solheim first moved mass to the perimeter of a putter in 1959. That same principle underlies the G440K driver, but the engineers at the brand’s Phoenix, Arizona, headquarters now have far more advanced materials and modeling tools than Solheim ever did in his garage.

The “K” in G440K signals Ping’s latest pursuit of the 10,000 g/cm² threshold. The company hit that milestone with the G430 Max 10K, a driver that instantly became one of the most forgiving models on the market. With the G440K, Ping pushed the concept further by rethinking how and where every gram of mass could be saved and reassigned.

Two carbon fiber panels — one on the crown that wraps around the top edges and another on the sole — form what Ping calls Dual Carbonfly Wrap. Each composite section saves about 3.5 grams compared with titanium. That redistributed mass, combined with a 32-gram adjustable tungsten weight in the back of the head, pulls the center of gravity lower and farther away from the face. The result is an MOI around 10,300 g/cm², roughly two percent higher than the G430 Max 10K and nearly 10 percent higher than the G440 Max. For golfers, that means less twisting on off-center strikes and straighter shots from tee to fairway.

The face is forged from Ping’s proprietary T9S+ titanium, a material strong enough to allow a thinner perimeter and a more flexible hitting area. The result is consistent ball speed across a larger portion of the face.

Inside, Ping redesigned the sound ribs and added a new I-beam-shaped carbon crown rib to tune acoustics while ensuring the head passes the USGA’s “finger test” for crown stiffness. The overall footprint is slightly longer from front to back, but the streamlined shape and deeper sole maintain aerodynamic efficiency.

Longer drivers can help golfers generate more clubhead speed, but they also tend to magnify off-center hits. Because the G440K is so stable and boasts such a high MOI, Ping decided it could extend the standard build length to the USGA limit of 46 inches without sacrificing dispersion.

In internal testing, Ping found the G440K produced about 4.5 yards more total distance and 0.8 mph higher ball speed than the G430 Max 10K, along with a 20 percent tighter dispersion pattern. Those gains may not sound dramatic, but for a company known for steady, data-driven evolution rather than radical reinvention, they’re significant.

The G440K will be available in 9-, 10.5-, and 12-degree lofts, with a 7.5-degree Tour-only head circulating among staff players. For golfers who need more help launching the ball, Ping will offer a High Launch (HL) version with a lighter back weight, ultra-light shaft, and smaller grip to promote more clubhead speed and easier carry distance.

The G440K feels like the culmination of Ping’s decades-long MOI chase — a driver that doesn’t force players to choose between speed, forgiveness and sound. It isn’t flashy, but like the G-series lineage that came before it, this one is built to deliver what matters most: more consistency, more confidence and a few extra fairways even when the strike isn’t perfect.

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Why the updated Titleist AVX adds speed without losing its soft feel

admin — Wed, 21 Jan 2026 18:02:19 +0000

The 2026 Titleist AVX keeps its low-flight, soft-feel DNA while adding ball speed and improved greenside spin for better all-around performance.

Gear: Titleist AVX (2026)

Price: $49.99 per dozen

Specs: Three-piece construction with rubber core, casing layer and urethane cover; available in white and yellow

Available: January 21

Who it’s for: Golfers who want a softer-feeling, Tour-caliber ball that flies lower off the tee and produces less long-game spin without giving up the urethane feel and short-game control.

What you should know: The 2026 AVX maintains its signature soft feel, low-spin and lower-flight but adds more speed off the tee and enhanced greenside spin.

The Deep Dive: Ever since Titleist introduced AVX in 2017 as a softer, lower-spinning alternative to Pro V1, it has built a loyal following. While Pro V1 and Pro V1x continue to dominate counts on the PGA Tour, LPGA and DP World Tour, along with elite amateur events like the NCAA Championships and U.S. Amateur, AVX has carved out its own lane for golfers who wanted solid distance, softer feel and a flatter trajectory off the tee without sacrificing urethane performance around the greens. In Titleist surveys, many AVX players describe it as the ball that “gives them a little of their distance back” without changing how they swing.

The challenge with updating AVX, according to Titleist, is that the middle-iron flight and soft feel are non-negotiable. Players choose AVX because it launches lower with the driver and then climbs beautifully through the middle of the bag, where that soft-compression engine really shines. The company’s guiding principle in creating the 2026 update was simple: enhance performance without disrupting what makes AVX unique.

To accomplish that, Titleist reformulated the core to be faster without making it firmer. That’s a neat trick because typically, to make a ball faster, brands make the core firmer, which can increase spin and alter the feel. That would go against the goal of AVX, and target players would notice it immediately. Instead, the speed gains come from changes to the chemistry and materials inside the core.

The casing layer has also been made slightly thinner, allowing the cast-urethane cover to grow thicker and softer. That change may sound subtle, but it matters. A softer, more substantial cover helps wedges and short irons “grab” the ball more effectively, adding more greenside spin than the previous AVX while preserving long-game speed.

The aerodynamic package on the AVX still produces a lower flight. Golfers should expect a more penetrating launch off the tee compared to Pro V1 and Pro V1x, and the updated construction discourages that flight from ballooning in the wind. So, players who generate too much spin with V1 or V1x, or who shape shots more than they’d like, may find AVX helps them hit with less curve.

The updated AVX is not going to out-spin Pro V1 around the greens, but this generation closes the gap slightly without walking away from what makes the ball appealing. If anything, Titleist reinforced the line’s strengths by adding a touch more scoring-club precision while protecting the distance and feel that AVX players treat almost like a secret weapon.

The bottom line: For golfers who value soft feel, prefer a lower flight window with the driver, or simply want to keep Father Time from taking too many yards off their mid-irons, the updated AVX remains an appealing fit that still provides solid short-game control.

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